Representativeness Still Matters:Sample Science in a Fragmented WorldEric WarddripDirector of Business DevelopmentPlaced, ...
PANEL DATA SOURCED FROM APPS70,000+OPT-IN PANELISTS2 APPS & PARTNERSPANEL APPGIVE 2 CHARITYAFFILIATE PROGRAM70 MILLIONLOCA...
LOCATION VALIDATION024681012141618BillionsLocations Measured
DEMOGRAPHIC VALIDATION
USE CASE: RETAILF, 14-24
CONSUMER INSIGHTSAmong TotalPopulationAmongHispanicsHigh Affinityto Visit….
CUSTOMIZE: SEGMENTS & QUESTIONS
LEARN MOREVISIT WWW.PLACED.COM TO LEARN MOREAND DOWNLOAD OUR LATEST REPORTSContact:ERIC WARDDRIPeric@placed.com
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Insight Innovation Challenge: Representativeness Still Matters – Sample Science In A Fragmented World by Eric Warddrip of Placed - Presented at the Insight Innovation eXchange North America 2013

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The rapid rise of smartphones has created a new era in market research and provided a new application for sample science in an increasingly fragmented digital world. Placed has leveraged the significant growth in smartphone usage to construct the world’s largest location panel of 70,000 consumers who have opted-in to share their location – measuring more than 70 million location data points each day to stitch together the paths and places that consumers visit in the offline world. Find out how this approach has created the first ratings service for the physical world and opened a new view into consumer behavior.

About Placed
Placed provides clients the most complete understanding of what consumers do in the physical world – and turns that information into actionable insights. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group. For more information about Placed and its location analytics solutions, please visit: http://www.placed.com/

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Insight Innovation Challenge: Representativeness Still Matters – Sample Science In A Fragmented World by Eric Warddrip of Placed - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Representativeness Still Matters:Sample Science in a Fragmented WorldEric WarddripDirector of Business DevelopmentPlaced, Inc.eric@placed.com
  2. 2. PANEL DATA SOURCED FROM APPS70,000+OPT-IN PANELISTS2 APPS & PARTNERSPANEL APPGIVE 2 CHARITYAFFILIATE PROGRAM70 MILLIONLOCATIONSMEASURED DAILY
  3. 3. LOCATION VALIDATION024681012141618BillionsLocations Measured
  4. 4. DEMOGRAPHIC VALIDATION
  5. 5. USE CASE: RETAILF, 14-24
  6. 6. CONSUMER INSIGHTSAmong TotalPopulationAmongHispanicsHigh Affinityto Visit….
  7. 7. CUSTOMIZE: SEGMENTS & QUESTIONS
  8. 8. LEARN MOREVISIT WWW.PLACED.COM TO LEARN MOREAND DOWNLOAD OUR LATEST REPORTSContact:ERIC WARDDRIPeric@placed.com

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