Insights Innovation Challenge
Why we existComplexresearch will always have its place.It’s just a much smaller place than it’s made out to be.
Delight and no more. What clients want
What we’re about	At Mizzouri, we don’t believe aproject’s quality ripens with age. Fresh picked is even tastier.
We’re driven by something differentWe are business people who lovethe research business. Logisticsand smart business think...
Concept evaluation. Fast.Mizzouri’s conceptevaluation tool is the first ina series of fast, effectivefeedback solutions.
5 • 30 • 72 • 5,000You control the three drivers of price nomatter where you are on the conceptdevelopment journey: Sample...
Screening criteria
First impression
Detailed qualitative markup
Intuitive reporting
Intuitive reporting
Our promiseMizzouri’s Promise:A better mix of speed, cost, quality,and service.
We are MizzouriIf you want to learn more, just say: “Show me”
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Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

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Mizzouri’s presentation will focus on our philosophy of fast-turnaround concept evaluation feedback. We will walk through the client process and participant process and illustrate the output the client will receive after just three business days and for less than $5,000.

About Mizzouri
Mizzouri exists to provide fast-turnaround, affordable, tactical feedback solutions to brand marketers and agencies. Our clients are professionals who understand their brands and know what they need to know. Mizzouri’s Concept Evaluation offering returns a mix of qualitative and quantitative information to clients who need to get feedback on branding, packaging, web presence or any other static images. And we do it in three business days for less than $5,000. Mizzouri has a nationwide panel of thoroughly-screened participants that we can reach at a moment’s notice. Our systems are fully-developed and proven by the largest brands on the planet, and our business managers are ready to help.

We answer our phones and we reply promptly to emails. We keep you in the loop and we deliver every time. If we don’t, you don’t pay. If you’re accustomed to dealing with traditional research firms, you’re gonna love Mizzouri. Try us and see.

Published in: Business, Technology
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Insight Innovation Challenge: Cheaper, Faster, Better Concept Evaluation At Scale by Michael Hagerty of Mizzouri - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Insights Innovation Challenge
  2. 2. Why we existComplexresearch will always have its place.It’s just a much smaller place than it’s made out to be.
  3. 3. Delight and no more. What clients want
  4. 4. What we’re about At Mizzouri, we don’t believe aproject’s quality ripens with age. Fresh picked is even tastier.
  5. 5. We’re driven by something differentWe are business people who lovethe research business. Logisticsand smart business thinking drivehow we do things at Mizzouri.
  6. 6. Concept evaluation. Fast.Mizzouri’s conceptevaluation tool is the first ina series of fast, effectivefeedback solutions.
  7. 7. 5 • 30 • 72 • 5,000You control the three drivers of price nomatter where you are on the conceptdevelopment journey: SampleStimulusQuestions
  8. 8. Screening criteria
  9. 9. First impression
  10. 10. Detailed qualitative markup
  11. 11. Intuitive reporting
  12. 12. Intuitive reporting
  13. 13. Our promiseMizzouri’s Promise:A better mix of speed, cost, quality,and service.
  14. 14. We are MizzouriIf you want to learn more, just say: “Show me”

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