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Spoiler alert – It’s a servant! As the volume, velocity and variety of data increases, you need to prepare yourself before it becomes too much, too fast and too many. Everything is spitting off data these days and as a research professional it’s your job to keep it under control and integrate it across your enterprise. In this session we’ll look at the business ramifications of Big Data, provide some hard core practical tips and give you a preview to some new data sources you may not see coming.