What is the nextbig thingfor your category?
Insight + foresight
Key InfluencersIdentified/Analyzed“Sticky” news &GroundswellTipping PointsEmerging BenefitSpacesOur Outside-In Approach
It’s 2004…“The Motorola Moto Razr V3 is the ultimatesee-and-be-seen phone for style mavenswho dont care about price”- PCMa...
The result:
Dane JensenSenior Research Director – Market Opportunities & InnovationGfK Custom Researchdane.jensen@gfk.com+1 212 240 5581
Insight Innovation Challenge: Working From The Inside Out To Predict Market Disruptions by Dane Jensen - Presented at the ...
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Insight Innovation Challenge: Working From The Inside Out To Predict Market Disruptions by Dane Jensen - Presented at the Insight Innovation eXchange North America 2013

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About GfK
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to€1.51 billion.

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Insight Innovation Challenge: Working From The Inside Out To Predict Market Disruptions by Dane Jensen - Presented at the Insight Innovation eXchange North America 2013

  1. 1. What is the nextbig thingfor your category?
  2. 2. Insight + foresight
  3. 3. Key InfluencersIdentified/Analyzed“Sticky” news &GroundswellTipping PointsEmerging BenefitSpacesOur Outside-In Approach
  4. 4. It’s 2004…“The Motorola Moto Razr V3 is the ultimatesee-and-be-seen phone for style mavenswho dont care about price”- PCMag, Nov 2004“The V3 delivers in all areas andis one instance where a cellphone has stood up to theexcitement”- CNET, July 2006
  5. 5. The result:
  6. 6. Dane JensenSenior Research Director – Market Opportunities & InnovationGfK Custom Researchdane.jensen@gfk.com+1 212 240 5581

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