How to turn yourPPT presentations into a   Buying Simulatorso that customers can take  your offering out for a     virtual...
Don’t project your documents
Make your Slides big like Billboards
Presentation Slide   Customer Copy                      Value Assumption                      1. Declining customer servic...
Start your presentation with    Value Assumptions
The value assumptions arebased on research and insights gained from our customers.
Share a story to make thecustomer want to know more
Drawings help show the  before & after, andcontrast increases value
Once you finish your story ask “What’s your story.”
After the customer shares their   story, you can then share      another story or two
Once the customer starts to tell   themselves a new story,  start exploring solutions.
Share a few PROOF slides likescreen shots, research, and/or   greater detail how your      capabilities work
Finish with clear   Next Steps
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Sell more by turning your PPT presentation into a Buying Simulator.

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Forget a data dump. Instead show vs. tell how real people solved real problems using your offering, so that your customers will feel as if they stepped inside a buying simulator™, and took your offering out for a virtual test drive.
As a result, customers will gain the insight needed to discover the value of your offering on their terms, so that they are inspired to step out of the status quo, take action, and invest through you into a better tomorrow.

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Sell more by turning your PPT presentation into a Buying Simulator.

  1. 1. How to turn yourPPT presentations into a Buying Simulatorso that customers can take your offering out for a virtual test drive
  2. 2. Don’t project your documents
  3. 3. Make your Slides big like Billboards
  4. 4. Presentation Slide Customer Copy Value Assumption 1. Declining customer service ratings due to delayed data. 2. Over 30% of Data isn’t actionable because of staff turnover 3. Declining market share due to poor customer experience. Present your visual slidesand leave behind your document
  5. 5. Start your presentation with Value Assumptions
  6. 6. The value assumptions arebased on research and insights gained from our customers.
  7. 7. Share a story to make thecustomer want to know more
  8. 8. Drawings help show the before & after, andcontrast increases value
  9. 9. Once you finish your story ask “What’s your story.”
  10. 10. After the customer shares their story, you can then share another story or two
  11. 11. Once the customer starts to tell themselves a new story, start exploring solutions.
  12. 12. Share a few PROOF slides likescreen shots, research, and/or greater detail how your capabilities work
  13. 13. Finish with clear Next Steps

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