BSI<br />Multichannel Retailers Online Strategies and Budget Allocation Models in Germany andthe U.S.<br />Hamburg, 21. Ma...
BSI<br />Multichannel Retailers in Germany concentrate on traditional online marketingtools  - U.S. Retailerstendtousedial...
Upcoming SlideShare
Loading in …5
×

Multichannel Retailers Online Strategies and Budget Allocation Models in Germany and the U.S.

2,178 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,178
On SlideShare
0
From Embeds
0
Number of Embeds
91
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Multichannel Retailers Online Strategies and Budget Allocation Models in Germany and the U.S.

  1. 1. BSI<br />Multichannel Retailers Online Strategies and Budget Allocation Models in Germany andthe U.S.<br />Hamburg, 21. May 2010<br />
  2. 2. BSI<br />Multichannel Retailers in Germany concentrate on traditional online marketingtools - U.S. Retailerstendtousedialog-oriented/real-time tools<br />Recently<br />Multichannel Retailers U.S.<br />Multichannel Retailers Germany<br />Source: Multichannel Merchant/Brand Science Institute <br />

×