Building Brand Loyalty on the Social Web

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Building Brand Loyalty on the Social Web

  1. 1. BSI<br />Building Brand Loyalty on theSocial Web<br />Marketing 2.0 Conference, Paris 2010<br />
  2. 2. Jointheconversation<br />MARKETING 2.0 CONFERENCE<br />www.marketing2conference.com<br />
  3. 3. Building Brand Loyalty <br />On the Social Web<br />
  4. 4. MAKE DATA DRIVEN DECISIONS<br />http://www.coneinc.com/content1182<br />http://www.coneinc.com/content2601<br />
  5. 5. IT’S ABOUT THE PEOPLE, NOT THE TOOLS<br />The tools come and go. <br /><ul><li>Myspace – What?
  6. 6. Friendster – Gone.
  7. 7. Plurk – Umm, no.
  8. 8. Twitter – Declining.
  9. 9. Google Buzz – Confusing as hell.
  10. 10. Facebook is the only one growing exponentially and globally.</li></ul>Consumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing. <br />
  11. 11. SO THE QUESTION IS ….<br />How do we live up to consumer expectations?<br />
  12. 12. BRANDS BECOME BELIEVABLE<br />
  13. 13. PEOPLE BUY THINGS FROM BRANDS THAT LISTEN<br />Top Ten Brands / measuring breath and depth within the social web<br /><ul><li> Starbucks (127)
  14. 14. Dell (123)
  15. 15. eBay (115)
  16. 16. Google (105)
  17. 17. Microsoft (103)
  18. 18. Thomson Reuters (101)
  19. 19. Nike (100)
  20. 20. Amazon (88)
  21. 21. SAP (86)
  22. 22. Tie - Yahoo!/Intel (85)</li></ul>“Engagement Correlates To <br />financial Performance”<br />
  23. 23. STARBUCKS LISTENS & ACTS<br /><ul><li>Launched MyStarBucks Idea a few years ago
  24. 24. Crowdsourcing products, services and improvement to the coffee experience
  25. 25. Building strong & profitable customer relationships</li></li></ul><li>STARBUCKS LISTENS & ACTS<br />
  26. 26. INTEL CASE STUDY – ROCKSTARS<br /><ul><li>Launched Sponsors of Tomorrow, May 09’
  27. 27. Released the video on Youtube
  28. 28. Over million views in one month
  29. 29. The community was begging for t-shirts like this one
  30. 30. Youtube comments, Twitter, Gizomodo, Engadget</li></ul>“Engagement Correlates To <br />financial Performance”<br />
  31. 31. A ROCKSTAR IS BORN!<br />
  32. 32.
  33. 33. THE ANALOG GROUNDSWELL<br />

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