Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Adweek – Social Media Marketing Myths

765 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Adweek – Social Media Marketing Myths

  1. 1. BSI Adweek – Social Media Marketing Myths Marketing 2.0 Conference, Paris 2010
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. Social Media Marketing Myths Brian Morrissey Digital Editor, Adweek
  4. 4. It’s Free!
  5. 5. Listen, Don’t Sell
  6. 6. What information consumers want from brands in social media
  7. 7. React Fast
  8. 8. Brands Must Give Up Control
  9. 9. Authenticity Rules
  10. 10. Brands Must Commit
  11. 11. Conversation is the Goal
  12. 12. The 30-Second Spot is Dead
  13. 13. You Can’t Buy Friends
  14. 14. Social Media is the Virtual World
  15. 15. Thanks
  16. 16. @bmorrissey

×