Making social media work in a corporate context  Richard Dennison Senior manager - social media [email_address] http://ric...
Agenda <ul><li>About BT today </li></ul><ul><li>The BT intranet story </li></ul><ul><li>It’s all about ‘participation’ </l...
About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are d...
<ul><li>We started 12 years ago </li></ul><ul><li>Information vision, not technology </li></ul><ul><li>Decentralised ‘fran...
It’s all about ‘participation’ Communications as a  conversation  not  channels Trust us to be responsible participants En...
Impact of participation on communication/collaboration <ul><li>people are interacting differently – more informal ( cold-c...
Why is social media important to BT? Social media is about: social networks global data networks communications technology...
Collaborating across the enterprise Making connections; building knowledge
BTpedia
BTpedia
Collaborating across the enterprise
Web 2.0 news
Your space
RSS powered news Over 150 feeds on corporate news desk alone
RSS powered news
Collaborating across the enterprise
Podcasting
Podcasting
Collaborating across the enterprise
Blog Central
Employee blogs
Collaborating across the enterprise
Project wikis Around 500,000 wiki pages
SharePoint 2007
SharePoint 2007
SharePoint 2007
SharePoint 2007
Collaborating across the enterprise
Social networking <ul><li>manage </li></ul><ul><li>… er… that’s it! </li></ul><ul><li>do </li></ul><ul><li>create </li></u...
 
Group Page Screenshot
Potential impact in a corporate environment <ul><li>Governance …community editorial control … </li></ul><ul><li>Wisdom of ...
Lessons learnt <ul><li>Focus on  value  not risk! </li></ul><ul><li>Start anywhere … start immediately </li></ul><ul><li>S...
My blog … http://richarddennison.wordpress.com
[email_address] http//:richarddennison.wordpress.com/ http:// twitter.com/RichardDennison “ We were together … I forget th...
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International Employee Communications Summit 2008

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My slides from the International Employee Communications Summit 5-6 June 08

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International Employee Communications Summit 2008

  1. Making social media work in a corporate context Richard Dennison Senior manager - social media [email_address] http://richarddennison.wordpress.com/ http:// twitter.com/RichardDennison
  2. Agenda <ul><li>About BT today </li></ul><ul><li>The BT intranet story </li></ul><ul><li>It’s all about ‘participation’ </li></ul><ul><li>Why is social media important to BT? </li></ul><ul><li>Enterprise-wide collaboration </li></ul><ul><li>Potential impact in corporate environment </li></ul><ul><li>Lessons learnt </li></ul>
  3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
  4. <ul><li>We started 12 years ago </li></ul><ul><li>Information vision, not technology </li></ul><ul><li>Decentralised ‘franchise’ model </li></ul><ul><li>Central control where necessary </li></ul><ul><li>Overall ROI not measured </li></ul><ul><li>100% access </li></ul><ul><li>Symbiotic relationship to culture change </li></ul><ul><li>Business critical – unstoppable. </li></ul>BT Intranet
  5. It’s all about ‘participation’ Communications as a conversation not channels Trust us to be responsible participants Encouraging every employee to believe they can make a difference … Employees as people self-expression being opinionated having personality Enable participation social media
  6. Impact of participation on communication/collaboration <ul><li>people are interacting differently – more informal ( cold-calling culture; no respect for organisational status ) </li></ul><ul><li>relationships are more fluid, dynamic and far-reaching </li></ul><ul><li>growth of peer-to-peer trust at expense of institutional trust </li></ul><ul><li>balance of power shifting to communities </li></ul><ul><li>democratised communication (communication/collaboration … what’s the difference??) </li></ul><ul><li>importance of information is determined by user not author </li></ul>A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
  7. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!
  8. Collaborating across the enterprise Making connections; building knowledge
  9. BTpedia
  10. BTpedia
  11. Collaborating across the enterprise
  12. Web 2.0 news
  13. Your space
  14. RSS powered news Over 150 feeds on corporate news desk alone
  15. RSS powered news
  16. Collaborating across the enterprise
  17. Podcasting
  18. Podcasting
  19. Collaborating across the enterprise
  20. Blog Central
  21. Employee blogs
  22. Collaborating across the enterprise
  23. Project wikis Around 500,000 wiki pages
  24. SharePoint 2007
  25. SharePoint 2007
  26. SharePoint 2007
  27. SharePoint 2007
  28. Collaborating across the enterprise
  29. Social networking <ul><li>manage </li></ul><ul><li>… er… that’s it! </li></ul><ul><li>do </li></ul><ul><li>create </li></ul><ul><li>innovate </li></ul><ul><li>change </li></ul>
  30.  
  31. Group Page Screenshot
  32. Potential impact in a corporate environment <ul><li>Governance …community editorial control … </li></ul><ul><li>Wisdom of crowds with no crowds </li></ul><ul><li>Losing control of the message </li></ul><ul><li>What if …? </li></ul><ul><li>Mixing business and personality </li></ul><ul><li>Process challenges </li></ul><ul><li>RSS </li></ul>
  33. Lessons learnt <ul><li>Focus on value not risk! </li></ul><ul><li>Start anywhere … start immediately </li></ul><ul><li>Start small and build slowly – follow the energy of yes through the network </li></ul><ul><li>We learn what works by doing the work … so … </li></ul><ul><li>… let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply! </li></ul><ul><li>Engage legal/HR/security early … and emphasise evolution not revolution </li></ul><ul><li>Have realistic expectations … the intranet is not the internet! </li></ul><ul><li>Harness the enthusiasm of the enthusiastic … especially if senior </li></ul><ul><li>Sometimes … ‘ the only form of transportation is a leap of faith’ ! </li></ul>… proceed until apprehended!
  34. My blog … http://richarddennison.wordpress.com
  35. [email_address] http//:richarddennison.wordpress.com/ http:// twitter.com/RichardDennison “ We were together … I forget the rest”. Walt Whitman

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