InsideCXM

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InsideCXM is a Customer Experience Thought Leadership Blog focused on bringing you the latest insights from the field of customer experience management (CXM). CXM is about using customer insights to create meaningful experiences — regardless of how or where customers engage with your brand, online or off — which help create satisfied, loyal brand advocates and ambassadors. Our authors are industry experts who have their finger on the pulse of CXM. They cover topics like aligning your organization to deliver a unified experience, creating contextual customer journeys and using customer insights to build a smarter experience.