The Briefing Room
Welcome                       Host:                       Eric Kavanagh                       eric.kavanagh@bloorgroup.com...
Mission    !   Reveal the essential characteristics of enterprise software,        good and bad    !   Provide a forum for...
November: Cloud December: Innovators January: Big Data February: AnalyticsTwitter Tag: #briefr    The Briefing Room
Cloud    !   The maturation of Cloud Computing has created an        attractive environment for development, analytics and...
Analyst: John Myers                       John Myers is a Senior Analyst at                       Enterprise Management   ...
Alteryx    ! Alteryx provides an enterprise-class analytics platform.    !   The platform ‘humanizes Big Data” by enabling...
Paul Ross    Paul Ross has 14 years of    experience in enterprise and    cloud software, including    management position...
Alteryx: Making Big Data                                              Easy to Use© 2012 Alteryx, Inc. Confidential.       ...
The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential.         10
The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential.         11
The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential.         12
More Employees Need Big Data Insight                  77% agree more employees with                big data insight = info...
Still Too Difficult to Make the Right     Decisions                                              Cloud                    ...
Big Data is Great; But Context is King© 2012 Alteryx, Inc. Confidential.          15
Alteryx Customers Making Analytics Real for Their   Business•  Value to retail network           •  Improve response 63%  ...
The Data Artisan Can Help Close the Gap     Capabilities of Data Scientist that        Drive Largest Value Today        Li...
Three Keys for Making Big Data User Friendly                           1                  2                       3       ...
Alteryx Strategic Analytics 8.0© 2012 Alteryx, Inc. Confidential.           19
Data Integration & Analytic Workflow        All Relevant            Data                                            App Da...
Data Integration & Analytic Workflow        All Relevant            Data                                     Integrate    ...
Data Integration & Analytic Workflow        All Relevant            Data                                                  ...
Data Integration & Analytic Workflow        All Relevant            Data                                                  ...
Data Integration & Analytic Workflow        All Relevant            Data                                                  ...
Create, Publish & Run Analytic Apps in Cloud                             Private or Public Cloud      Publish Analytic App...
Create, Publish & Run Analytic Apps in Cloud                             Private or Public Cloud             Analytic Outp...
Alteryx Big Data Architecture – App Design                                                  Analytic Apps                 ...
Demonstration                                     Alteryx Analytics Gallery                                     Alteryx St...
Next Steps                                     Learn More or                                     Get the 30-Day Trial:    ...
Perceptions & Questions                       Analyst:                       John MyersTwitter Tag: #briefr               ...
Changing Definition of Big DataJohn L MyersEnterprise Management AssociatesSenior AnalystJMyers@EnterpriseManagement.com  ...
Speaker                 John L Myers                 Enterprise Management Associates                 Senior Analyst  John...
Big Data Emerging from Data CenterSlide 33                             © 2012 Enterprise Management Associates, Inc.
Big Data isn’t just a “Hadoop”Slide 34                         © 2012 Enterprise Management Associates, Inc.
Hybrid Data Ecosystem
Big Data isn’t Just “Big”Slide 36                    © 2012 Enterprise Management Associates, Inc.
Big Data Platforms have Multiple UsesSlide 37                                © 2012 Enterprise Management Associates, Inc.
Question and AnswerSlide 38              © 2012 Enterprise Management Associates, Inc.
Question and Answer  • How do you view the future of Big    Data “integration” between various    “nodes” of architectures...
Question and Answer  • Can a Data Artisan be “made”?           •  Do you need to find them in your            organization...
Question and Answer  • What is the most common    “combination” of structures in Big    Data applications? Structured and ...
Question and Answer  • What are the keys to introducing Big    Data into existing analytical and    operational processes?...
Thank you!Slide 43     © 2012 Enterprise Management Associates, Inc.
Twitter Tag: #briefr   The Briefing Room
Upcoming Topics   This month: Cloud   December: Innovators   January: Big Data   2013 Editorial Calendar        www.inside...
Thank You                        for Your                       AttentionTwitter Tag: #briefr               The Briefing R...
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Three Keys for Making Big Data User-Friendly

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The Briefing Room with John Myers and Alteryx
Live Webcast on Nov. 27, 2012

What's the biggest challenge with Big Data so far? By and large, it's the big pain in delivering the right data in a timely fashion, and in a way that decision-makers can easily use. That's quickly changing because of the tremendous demand for tools that even non-technical business users can effectively employ. Capabilities are being designed by software vendors large and small, to provide easier access and more intuitive ways for working with Big Data. Even still, the effort to make Big Data useful is very much a work in progress.

Check out this episode of The Briefing Room to hear veteran Analyst John Myers of EMA explain why Big Data poses challenges and opportunities for professionals looking to better understand their markets, prospects and customers. Myers will be briefed by Paul Ross of Alteryx, who will tout his company's efforts to "humanize" Big Data using their strategic analytics platform, designed to: 1) facilitate access to Big Data, especially in combination with other data sets; 2) give analysts an intuitive, workflow-based approach for build the targeted analytics their business needs; and, 3) make the consumption of these analytics by decision-makers as simple as using the apps they use at home.

Visit: http://www.insideanalysis.com

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Three Keys for Making Big Data User-Friendly

  1. 1. The Briefing Room
  2. 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.comTwitter Tag: #briefr The Briefing Room
  3. 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers!Twitter Tag: #briefr The Briefing Room
  4. 4. November: Cloud December: Innovators January: Big Data February: AnalyticsTwitter Tag: #briefr The Briefing Room
  5. 5. Cloud !   The maturation of Cloud Computing has created an attractive environment for development, analytics and applications – particularly when dealing with Big Data. !   Cloud deployments now offer more flexibility than ever: private cloud, public cloud, community cloud – or a hybrid blend. !   The Cloud can empower users by providing easy-to-use access and management across an enterprise.Twitter Tag: #briefr The Briefing Room
  6. 6. Analyst: John Myers John Myers is a Senior Analyst at Enterprise Management Associates.Twitter Tag: #briefr The Briefing Room
  7. 7. Alteryx ! Alteryx provides an enterprise-class analytics platform. !   The platform ‘humanizes Big Data” by enabling users to combine Big Data with information assets across the organization. !   Business analysts and “Data Artisans” can perform predictive and spatial analytics, as well as produce apps that can be shared via private cloud or the Alteryx Analytics Gallery public cloud.Twitter Tag: #briefr The Briefing Room
  8. 8. Paul Ross Paul Ross has 14 years of experience in enterprise and cloud software, including management positions at Business Objects and Microsoft. He is Vice President of Product and Industry Marketing at Alteryx, focused on Alteryx field discovery, support and delivery of high value strategic analytics projects.Twitter Tag: #briefr The Briefing Room
  9. 9. Alteryx: Making Big Data Easy to Use© 2012 Alteryx, Inc. Confidential. 9
  10. 10. The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential. 10
  11. 11. The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential. 11
  12. 12. The Buzz Around Big Data Continues…© 2012 Alteryx, Inc. Confidential. 12
  13. 13. More Employees Need Big Data Insight 77% agree more employees with big data insight = informed decisions 74% say more data shared = more effective decisions No 26% Full report at www.alteryx.com Yes 74%Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012) © 2012 Alteryx, Inc. Confidential. 13
  14. 14. Still Too Difficult to Make the Right Decisions Cloud Un-Structured Data Content “I just want to understand what we should be doing….”© 2012 Alteryx, Inc. Confidential. 14
  15. 15. Big Data is Great; But Context is King© 2012 Alteryx, Inc. Confidential. 15
  16. 16. Alteryx Customers Making Analytics Real for Their Business•  Value to retail network •  Improve response 63% •  Reduced churn•  Optimize product •  More targeted mailings •  Streamline pop. analysis•  Reduce risk of overstock •  Extending cust. insights •  Optimized equip. use© 2012 Alteryx, Inc. Confidential. 16
  17. 17. The Data Artisan Can Help Close the Gap Capabilities of Data Scientist that Drive Largest Value Today Line of Business / Data Analyst Data Artisan© 2012 Alteryx, Inc. Confidential. 17
  18. 18. Three Keys for Making Big Data User Friendly 1 2 3 Get Big Data Provide data Make consuming insights in the analysts with the analytics as easy as hands of the the right capabilities the apps that business now, to make use of decision makers not later whatever data they use at home need© 2012 Alteryx, Inc. Confidential. 18
  19. 19. Alteryx Strategic Analytics 8.0© 2012 Alteryx, Inc. Confidential. 19
  20. 20. Data Integration & Analytic Workflow All Relevant Data App Data© 2012 Alteryx, Inc. Confidential. 20
  21. 21. Data Integration & Analytic Workflow All Relevant Data Integrate Integrate any data source© 2012 Alteryx, Inc. Confidential. 21
  22. 22. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Integrate any data source© 2012 Alteryx, Inc. Confidential. 22
  23. 23. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any Rapid design of data source predictive analytics with unique spatial understanding© 2012 Alteryx, Inc. Confidential. 23
  24. 24. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any Rapid design of data source predictive analytics with unique spatial understanding© 2012 Alteryx, Inc. Confidential. 24
  25. 25. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Publish Analytic App Assemble & Analytic Apps© 2012 Alteryx, Inc. Confidential. 25
  26. 26. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Analytic Output Publish Analytic App Run App Assemble & Analytic Apps© 2012 Alteryx, Inc. Confidential. 26
  27. 27. Alteryx Big Data Architecture – App Design Analytic Apps 3rd Party Multiple Format Output Analytics ConsumeDecision Maker Publish Output Analytics Statistical Predictive Spatial Data Agile Data Data Integration Blending Database Quality Management Output & Upload Analytics In DB IngestLOB Analyst Structured | Semi-structured | Unstructured Local & Data Big Data NoSQL Hadoop Productivity Warehouse DiscoveryIT & Data (Coming soon)Warehouse Inter Source Data Integration© 2012 Alteryx, Inc. Confidential. 27
  28. 28. Demonstration Alteryx Analytics Gallery Alteryx Strategic Analytics 8.0© 2012 Alteryx, Inc. Confidential. 28
  29. 29. Next Steps Learn More or Get the 30-Day Trial: www.alteryx.com Visit the Analytics Gallery: gallery.alteryx.com© 2012 Alteryx, Inc. Confidential. 29
  30. 30. Perceptions & Questions Analyst: John MyersTwitter Tag: #briefr The Briefing Room
  31. 31. Changing Definition of Big DataJohn L MyersEnterprise Management AssociatesSenior AnalystJMyers@EnterpriseManagement.com © 2012 Enterprise Management Associates, Inc.
  32. 32. Speaker John L Myers Enterprise Management Associates Senior Analyst John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business intelligence (BI) practice area. John has 10+ years of experience working in areas related to business analytics in professional services consulting and product development roles, as well as helping organizations solve their business analytics problems, whether they relate to operational platforms, such as customer care or billing, or applied analytical applications, such as revenue assurance or fraud management. JohnLMyers44Slide 32 © 2012 Enterprise Management Associates, Inc.
  33. 33. Big Data Emerging from Data CenterSlide 33 © 2012 Enterprise Management Associates, Inc.
  34. 34. Big Data isn’t just a “Hadoop”Slide 34 © 2012 Enterprise Management Associates, Inc.
  35. 35. Hybrid Data Ecosystem
  36. 36. Big Data isn’t Just “Big”Slide 36 © 2012 Enterprise Management Associates, Inc.
  37. 37. Big Data Platforms have Multiple UsesSlide 37 © 2012 Enterprise Management Associates, Inc.
  38. 38. Question and AnswerSlide 38 © 2012 Enterprise Management Associates, Inc.
  39. 39. Question and Answer • How do you view the future of Big Data “integration” between various “nodes” of architectures like the EMA Hybrid Data Ecosystem? •  Movement of data? •  Movement of results? •  Both? •  Neither?Slide 39 © 2012 Enterprise Management Associates, Inc.
  40. 40. Question and Answer • Can a Data Artisan be “made”? •  Do you need to find them in your organization? •  Can Data Artisans be “imported”? • What is the importance of ease of use in terms of Data Artisan “development” / transition?Slide 40 © 2012 Enterprise Management Associates, Inc.
  41. 41. Question and Answer • What is the most common “combination” of structures in Big Data applications? Structured and multi-structured data? Several sets of multi-structured data? • What is the most important combination of structures?Slide 41 © 2012 Enterprise Management Associates, Inc.
  42. 42. Question and Answer • What are the keys to introducing Big Data into existing analytical and operational processes? • How difficult is it to introduce predictive analytics using Big Data to an organization?Slide 42 © 2012 Enterprise Management Associates, Inc.
  43. 43. Thank you!Slide 43 © 2012 Enterprise Management Associates, Inc.
  44. 44. Twitter Tag: #briefr The Briefing Room
  45. 45. Upcoming Topics This month: Cloud December: Innovators January: Big Data 2013 Editorial Calendar www.insideanalysis.comTwitter Tag: #briefr The Briefing Room
  46. 46. Thank You for Your AttentionTwitter Tag: #briefr The Briefing Room

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