Maximum Overdrive: How Cloud-Born Data Changes the Game


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The Briefing Room with William McKnight and Actian
Live Webcast July 16, 2013

The proliferation of cloud-based applications continues across all industries, and for all kinds of reasons: time, money, ease-of-deployment, functionality, and maintenance. But while the cloud offers clear benefits, many organizations remain unsure about which solutions to point at various aspects of business operations, and wonder how to integrate with on-prem systems. That's the beauty of a comprehensive cloud strategy: all the benefits of cloud deployments, plus the power and flexibility of a managed infrastructure — without the guessing game.

Register for this episode of The Briefing Room to hear veteran Analyst William McKnight explain how cloud offerings are expanding, in turn creating opportunity for organizations to more quickly deploy and use valuable cloud-based solutions. He'll be briefed by Omid Sedaghatian of Actian, who will tout his company's DataCloud, an on-demand services platform powered by Amazon Web Services. He will explain how the Actian DataCloud Platform can enable line-of-business and developers to leverage the dynamics of Actian's data services and help across the spectrum of two major forces: big data and data that’s born in the cloud.

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Maximum Overdrive: How Cloud-Born Data Changes the Game

  1. 1. The Briefing Room Maximum Overdrive: How Cloud-Born Data Changes the Game
  2. 2. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh
  3. 3. Twitter Tag: #briefr The Briefing Room !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Mission
  4. 4. Twitter Tag: #briefr The Briefing Room Topics This Month: CLOUD August: ANALYTIC PLATFORMS September: ANALYTICS
  5. 5. Twitter Tag: #briefr The Briefing Room Cloud •  On-premise data sources •  Cloud data sources •  Applications •  Big Data INTEGRATION CHALLENGE
  6. 6. Twitter Tag: #briefr The Briefing Room Analyst: William McKnight William is President of McKnight Consulting Group. His clients have included 17 of the Global 2000, and many clients have gone public with their success stories. His team's implementations have won multiple Best Practices awards. William is an Entrepreneur of the Year Finalist, a frequent best practices judge and an expert witness. He has hundreds of articles and dozens of white papers in publication, and he is a popular speaker who has given numerous keynote presentations worldwide. William’s experience includes taking his company to placement on the Inc. 500 and the Dallas 100 to seller of a multi-million dollar consulting firm. William is a passionate communicator and motivator. William is a former IT VP of a Fortune 50 company. 
  7. 7. Twitter Tag: #briefr The Briefing Room ! Actian is a database and software development company ! Actian offers Actian DataCloud, an iPaaS (Integration Platform as a Service) solution powered by Amazon Web Services !   It also offers Actian Apps, lightweight applications that automate business actions triggered by real-time changes in data Actian
  8. 8. Twitter Tag: #briefr The Briefing Room Omid Sedaghatian Omid first joined Actian as an Enablement Services Engineer, building extensions for many of the Actian products to ensure partner success. Moving into the Sales Engineer role, he was able to apply this technical knowledge of the inner workings of the Actian integration products. Omid excelled in seeing partners’ and prospects’ vision and helped to architect integration solutions that would not only meet their needs but allow them to expand their business through a variety of methods. He quickly moved into the senior position due to his strong set of skills and his mentorship role in guiding new team members to success. It was these very skills that propelled him into Product Marketing, where he is now working on the current positioning and future vision of the Actian DataCloud brand.
  9. 9. Maximum Overdrive: How Cloud- Born Data Changes the Game The Briefing Room Omid Sedaghatian, Product Marketing Manager for Actian DataCloud July 16, 2013
  10. 10. 10 The New Actian: Connect, Analyze, Act Confidential © 2013 Actian Corporation The only company focused on helping customers manage their business operations, connect to any data, analyze their outcomes and act on critical events to derive maximum value from their data. §  Tens of thousands of users worldwide §  North of $150m revenues §  Hundreds of people skilled in data §  Global operations – 15 offices in America, Europe, Asia §  Pedigree in data management §  Proven innovation §  Enable customers to turn Big Data into business value
  11. 11. 11Confidential © 2013 Actian Corporation Entering the Age of Data ›  Data becomes the central asset around which your business (and life) pivot The Age of Data Changes Everything Ability to quickly and easily capture and act on that data defines tomorrow’s winner ›  What the Internet did to transform business over a decade, the Age of Data will do in the next 5 years The variety, scale and complexity of data sources will overwhelm conventional hardware and software stacks ›  Investment in next-generation data infrastructure is essential to success. 0 5 10 years Age of Data Age of Internet
  12. 12. 12Confidential © 2013 Actian Corporation Two Platforms DataCloud Platform ParAccel Big Data Analytics Platform Invisible Integration Unconstrained Analytics Two Platforms to Survive and Thrive in the Age of Data
  13. 13. 13Confidential © 2013 Actian Corporation Data Cloud = Invisible Integration MaximumScalability–BuiltontheSamePlatform INVISIBLE CONNECT BASIC CONNECT ADVANCED CONNECT ›  Data Integrator ›  Data Profiler ›  Data MatchMerge ›  Data Services›  Action Maps Invisible Connect Username Password Integrate Action Maps ›  Action Apps The only secure, elastic cloud platform that scales from basic “point and click” integration to enterprise-level integration within the same stack
  14. 14. 14Confidential © 2013 Actian Corporation Actian DataCloud Platform ›  Drag-and-drop design ›  Real-time execution ›  Universal connectivity ›  Maximum scalability ›  Enterprise security ›  SSAE 16 certified Only secure elastic cloud-based platform that integrates cloud and on-premises applications while providing robust data quality and other data services Legacy AppsCustom-Coded Apps Database and File Devices SocialSaaS Enterprise Applications
  15. 15. 15Confidential © 2013 Actian Corporation Actian DataCloud Architecture Agent Trust SiteManagement ConsoleSimple Mapper Public API’s REST, SOAP On Premise Endpoint Main Region: East Backup Region (DR): West
  16. 16. 16Confidential © 2013 Actian Corporation Four Cloud Integration Intuit Partner Platform (on Private Cloud) provisioning app Salesforce/QuickBooks Integration Intuit Single Sign-On “Customers are looking to and our partner ecosystem to deliver apps that work together and connect people, processes and information across their entire business. We are thrilled to work with partners Actian and Intuit to deliver this connected experience via the Actian DataCloud platform. With millions of successful transactions executed on Actian DataCloud to date, customers instantly get the one-click, seamless integration between mission-critical Salesforce CRM and Intuit QuickBooks data that they need to accelerate business growth." - Leyla Seka, vice president, AppExchange and Partner Operations,
  17. 17. 17Confidential © 2013 Actian Corporation The Actian Difference §  Innovative: Actian is the ONLY organization to re‐architect products for [big] data intensive computing §  Action Focus: Actian has the ONLY platform to enable automated action on business events §  Affordable: Actian has the ONLY platform designed for commodity hardware and co‐exists with your infrastructure §  Execution: Actian is the ONLY team with well-established history of successful execution
  18. 18. Questions Confidential © 2013 Actian Corporation 18
  19. 19. @actiancorp Thank You Confidential © 2013 Actian Corporation 19
  20. 20. Disclaimer This document is for informational purposes only and is subject to change at any time without notice. The information in this document is proprietary to Actian and no part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of Actian. This document is not intended to be binding upon Actian to any particular course of business, pricing, product strategy, and/or development. Actian assumes no responsibility for errors or omissions in this document. Actian shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. Actian does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non- infringement. 20Confidential © 2013 Actian Corporation
  21. 21. 21Confidential © 2013 Actian Corporation Remote Agent A A A A A DataCloud APIs Agent Job Queues 2-Way Message Queues Queue SystemDC Agent Console •  Agent registration •  Remote job results (logs) •  Configuration •  Health check •  On-demand jobs •  Remote schedule management •  Remote execution Control, Schedule, and Monitor Agent Health from DataCloud DataCloud Core
  22. 22. 22Confidential © 2013 Actian Corporation Geographic Disaster Recovery US-EAST-1 (Virginia) JOB DATA RDS BACKUP DEPLOYMENT Replicate critical data across AWS Regions Multi-zone availability -> Multi-region availability US-WEST-2 (Oregon) JOB DATA RDS BACKUP DEPLOYMENT CloudBeam
  23. 23. 23Confidential © 2013 Actian Corporation Execution Scaling Remote Agent: 1. Local job scheduling 2. Message-driven configuration Cloud Worker: 1. Improved job distribution algorithm 2. Secure, direct access to job artifacts Auto-scaling Core
  24. 24. 24Confidential © 2013 Actian Corporation Remote Connectivity §  Design on the Cloud for remote endpoints §  Remote Agent delivery mechanism §  Simple Mapper-like user experience Client MachineClient Machine S3 Remote Connector Artifact Downloader ZooKeeper 2 4 1 5 3
  25. 25. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analyst: William McKnight
  26. 26. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 26 Unlock Potential William McKnight McKnight Consulting Group, LLC Cloud Computing Industry Directions
  27. 27. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 27 Everyone Is Talking About the Cloud
  28. 28. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 28 Why Cloud Computing? Why Not Cloud Computing? Speed Cost QoS Fit Security Benefits Challenges/Issues “Over the next 5 years, almost half of all CIOs expect to operate the majority of their applications and infrastructures via cloud technologies.” Source: Gartner CIO 2013 Survey
  29. 29. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 29 Defining Cloud Computing !   U.S. National Institute for Standards and Technology (NIST) Slide 29 “a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” • On-Demand and Self Service • Broad Network Access • Resource Pooling • Rapid Elasticity • Measured Service
  30. 30. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 30 Source: Cloud Security and Privacy. An Enterprise Perspective on Risks&Compliance (Mather, Kumaraswamy & Latif) Cloud Services Also: Single-Tenant vs. Multi-Tenant
  31. 31. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 31 !   Politics and People !   Lack of Flexibility and Control !   Cloud Data Integration !  Disparate data sources !  Beyond traditional ETL or query driven integration !  Vendor maturation !  Integration/ETL Vendors !   Security, Reliability !   Feature Sets Slide 31 Barriers to Success IT usually resists the cloud because they could lose control; however we must lose the fear and facilitate the right cloud strategy
  32. 32. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 32 Evolution To Cloud !   Physical !   Dedicated !   Static !   Heterogeneo us Private Cloud Evolution Public Cloud Evolution PaaS SaaS IaaS Public Clouds Hybrid •  Federation with public clouds •  Interoperability •  Cloud bursting App1 App2 App3 Private IaaS Private PaaS Virtual Private Cloud Hybrid PaaS SaaS IaaS Private Cloud •  Self-service •  Policy-based resource mgmt •  Chargeback •  Capacity planning App2 App3 Private IaaS Private PaaS App1 Silo’d Grid •  Virtual •  Shared services •  Dynamic •  Standardized App1 App2 App3 App1 App2 App3 Private IaaS Private PaaS Move from a dedicated, rigid, physical structure for each application to a virtual environment with shared services, dynamic provisioning and standardized configurations or appliances.
  33. 33. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 33 Lessons Learned !   Support structure is tiered, often offshored and can be complex !   The cloud holds tremendous potential for BI !   Shared development can be a challenge !   Stay abreast of technology and landscape changes !   Image naming, server clocks, time zones become a real challenge
  34. 34. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 34 Questions for Actian !   Please put the DataCloud in context of Platform-, Infrastructure- and Software-as-a-service. !   What are some of the best client uses of DataCloud? !   What does ‘invisible integration’ mean? !   Is the DataCloud meant for the Actian family of companies or is it to be open to all software? !   Is it a scalable proposition to lead with integration services in a cloud strategy?
  35. 35. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 35 Questions for Actian !   Why was Amazon S3 selected for DataCloud? !   Tell us about how software partners can use the DataCloud. !   What percent of Data Integrator customers are deploying on DataCloud? !   Important company data will be passing through the DataCloud. How is it kept secure? !   What is the vision for Actian?
  36. 36. Copyright © 2013 McKnight Consulting Group, LLC All Rights Reserved – Confidential and Proprietary Slide 36 Unlock Potential William McKnight McKnight Consulting Group, LLC Offering Expert Information Management Action Plans 214-514-1444 Twitter @williammcknight Cloud Computing Industry Directions
  37. 37. Twitter Tag: #briefr The Briefing Room
  38. 38. Twitter Tag: #briefr The Briefing Room July: CLOUD August: ANALYTIC PLATFORMS September: ANALYTICS Upcoming Topics
  39. 39. Twitter Tag: #briefr The Briefing Room Thank You for Your Attention Image credit for Slide 5: kbuntu / 123RF Stock Photo