BI Leadership Forum


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One on One with Wayne Eckerson
Live Webcast on June 25, 2012 @ 3 ET

How Do You Empower Users While Maintaining Standards?

The goal of business intelligence is to empower users with information so they can make better decisions. But some users who gather data for decision making create data silos that fracture information consistency, while others get lost in the self-service BI toolsets. So, how can you empower BI users without undermining data standards? How do you implement self-service BI when users are conditioned to ask IT for reports? How do you get functional areas to agree on rules and definitions for key data elements when they all use different tools?

Tune into this Webcast to discover the answers as Wayne Eckerson unearths the secrets of BI success at Citrix Systems.

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BI Leadership Forum

  1. 1. One on Onewith Wayne EckersonBI Leadership Webcast Series
  2. 2. How to Empower Users While Maintaining Standards Guest: Kevin SonskySenior Director of Business Intelligence, Citrix Systems Sponsor: Tableau Software June 25, 2012
  3. 3. Wayne Eckerson • BI Thought Leader • Founder, BI Leadership Forum • Director of Research, TechTarget • Former director of education and research at TDWI • 3
  4. 4. Ships September, 2012 Pre-order at: 4
  5. 5. The BI Leadership Forum is a network ofBI Directors who meet regularly to share ideas about best practices in business intelligence and educate theBI Leadership Forum larger BI community. Twitter: @bileadership
  6. 6. Kevin Sonsky • Senior director, Business Intelligence, Citrix Systems • 19 years of experience in accounting, finance, and business intelligence • Joined Citrix in 1999, working in corporate finance roles, including corporate 6
  7. 7. Citrix 7
  8. 8. How do you create a business- driven BI environment?• Create a business-oriented BI team (BOBI) that: – Defines vision, strategy, and roadmap – Manages information standards – Provides end-user support – Coordinates BI activity across the enterprise – Partners with 8
  9. 9. How do you establish infor- mation standards that stick?• Bottom up governance – Embed BI governance in all projects• Top down governance – Tackle information issues as they arise• Create a formal but non-bureaucratic governance team• Assign accountability for 9
  10. 10. Do you set standards for BI tools?• Standardize data and architecture not end-user BI tools• Let users choose their 10
  11. 11. What are the challenges with self-service BI?• Requires buy-in culturally (with IT)• Still requires training and hand-holding• Fit users to tools – one size does not meet all 11
  12. 12. Data Maturity Spreadsheets and Independent Data Enterprise Data Big Data Access Databases Marts & Warehouses Warehouse Ecosystem resource Strategic Modeling “Pockets of Analytics” “Analytical Competitor” Moderate Business Value High Business Value Dashboards MissionAnalytical Maturity critical Analytical Culture resource Analysis Tactical “Flying Blind” “Analytical Potential” Low Business Value Moderate Business Value Reporting center Cost Individual Departmental Enterprise Enterprise+ Scale and Scope
  13. 13. Questions?? We’re listening! 13
  14. 14. Key Takeaways• Create a business-oriented BI team (BOBI)• Standardize the data, not tools• Self-service requires 14
  15. 15. Contact information: Wayne Eckerson Kevin Sonsky 15
  16. 16. Next Episode: One on One August 13, 2012with Wayne Eckerson Eric Colson, VP of Data Science and Engineering,BI Leadership Webcast Series Netflix