All Grown Up: Maturation of Analytics in the Cloud

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The Briefing Room with Wayne Eckerson and Birst
Live Webcast on Nov. 6, 2012

The desire for analytics today extends far beyond the traditional domain of Business Intelligence. The challenge is that operational systems come in countless shapes and sizes. Furthermore, each application treats data somewhat differently. But there are patterns of data flow and transformation that pervade all such systems. And there's one big place where all these data types and use cases have come together architecturally: the Cloud.

Watch this episode of the Briefing Room to hear veteran Analyst Wayne Eckerson explain how Cloud computing is ushering in a new era of analytics and intelligence. He'll be briefed by Brad Peters of Birst who will tout his company's purpose-built analytics platform. He'll discuss how the Birst engine processes and delivers raw data from disparate systems, offering the deployment flexibility of Software-as-a-Service, together with the capabilities of enterprise-class BI.

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All Grown Up: Maturation of Analytics in the Cloud

  1. 1. eric.kavanagh@bloorgroup.comTwitter Tag: #briefr The Briefing Room
  2. 2. !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers!Twitter Tag: #briefr The Briefing Room
  3. 3. December: Innovators January: Big Data February: Analytics March: DiscoveryTwitter Tag: #briefr The Briefing Room
  4. 4. !  Cloud computing has come a long way and can now offer an array of hosted services: software (SaaS), platform (PaaS), infrastructure (IaaS), as well as other services and resources (storage, security, API, desktop, etc.). !  Cloud services can be deployed as public, private, or as a hybrid according to needs. !  From an IT perspective, cloud computing can provide the agility to add capabilities and scale on the fly with virtually no capital or human investment. !  From a business perspective, the cloud can offer benefits such as unified data access, faster time-to-value and self-service analytics.Twitter Tag: #briefr The Briefing Room
  5. 5. Wayne Eckerson has been a thought leader in the data warehousing, business intelligence and performance management fields since 1995. He has conducted numerous in-depth research studies and is the author of the best-selling book “Performance Dashboards: Measuring, Monitoring, and Managing Your Business.” He is a noted keynote speaker and blogger, and he consults and conducts workshops on business analytics, performance dashboards, and business intelligence, among other topics. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI).   Wayne is also a principal consultant at BI Leader Consulting and a founder of BI Leadership Forum. Wayne is also director of research at TechTarget. He can be reached at weckerson@bileader.com.Twitter Tag: #briefr The Briefing Room
  6. 6. ! Birst offers a SaaS-based, multi-tenant BI platform. It can also be deployed on-premise. !  The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise- class analytics. !  The Birst approach enables business users to manage and add new data sources, create custom dashboards and collaborate across the organization — without dependency on IT.Twitter Tag: #briefr The Briefing Room
  7. 7. Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in 2005. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues. Brad received a BS and MS in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow. He received his MBA from Harvard Business School.Twitter Tag: #briefr The Briefing Room
  8. 8. ALL  GROWN  UP:  MATURATION  OF   ANALYTICS  IN  THE  CLOUD   Brad  Peters   CEO  and  Co-­‐Founder   November  6,  2012  9  
  9. 9. PROMISE  OF  THE  CLOUD  10  
  10. 10. BUSINESSES  RUNS  ON  APPS   Sales/Service   Marke>ng   ERP/Finance   •  Unique  Processes   HR   •  Unique  Apps   Planning   Others  11  
  11. 11. THE  END-­‐TO-­‐END  ANALYTICS  PROBLEM  Connect  to  Source   Denormalize  Data   Create  Dimensional   Create  Business   Distribute  ApplicaCons   Model   Model   •  Publish  pre-­‐ • Produce   • Iden>fy    what  can  be   •  Seman>c  layer   digested  data  • Connect  securely   “aggregatable”  data   aggregated   (reports)   •  Allows  business  • Extract  data   • Create/flaSen   • Manage  changes  and   history   users  to  create   •  Create  interac>ve   • Full   hierarchies  for  roll-­‐ ups   queries  without   analysis   • Incremental   • Snapshots   • Consolidate  sources   knowing  SQL  or   (dashboards)   • Slowly  changing   • Cleanse  data   aSributes   underlying   •  Adhoc/   physical  structure   visualiza>on   •  Embed  in  apps  
  12. 12. CLOUD  1.0  DISAPPOINTED  Connect  to  Source   Distribute  ApplicaCons   •  Publish  pre-­‐ digested  data  • Connect  securely   (reports)  • Extract  data   •  Create  interac>ve   • Full  (upload  data)   analysis   • Incremental   (dashboards)   •  Adhoc/   visualiza>on   •  Embed  in  apps  
  13. 13. A  NEW  ERA  14  
  14. 14. WHAT  THIS  GIVES  YOU   Speed   Flexibility   Power   • Rapid  Deployment   • No  Limits   • Full  analy>c   • Quick  Itera>on   • Any  app   capabili>es   • Mul>ple  deployments   • Mul>ple  access   models  15  
  15. 15. DEMONSTRATION  16  
  16. 16. END-­‐TO-­‐END  CAPABILITIES  Connect  to  Source   Denormalize  Data   Create  Dimensional   Create  Business   Distribute  ApplicaCons   Model   Model   •  Publish  pre-­‐ • Produce   • Iden>fy    what  can  be   •  Seman>c  layer   digested  data  • Connect  securely   “aggregatable”  data   aggregated   (reports)   •  Allows  business  • Extract  data   • Create/flaSen   • Manage  changes  and   history   users  to  create   •  Create  interac>ve   • Full   hierarchies  for  roll-­‐ ups   queries  without   analysis   • Incremental   • Snapshots   • Consolidate  sources   knowing  SQL  or   (dashboards)   • Slowly  changing   • Cleanse  data   aSributes   underlying   •  Adhoc/   physical  structure   visualiza>on   •  Embed  in  apps  
  17. 17. ABOUT  BIRST   Key  Birst  Facts:   •  #1  Cloud  BI  Provider        Market  &  Product  Leader   •  More  than  1,000  organiza>ons           rely  on  Birst   •   Founded  in  2005  Slide  18  
  18. 18. Twitter Tag: #briefr The Briefing Room
  19. 19. BI  in  the  Cloud:   AdopCon  Trends   Wayne  Eckerson  www.bileadership.com   20  
  20. 20. Using  the  Cloud  for  any  part  of  your   BI  program?     0   Yes  -­‐     36%   No  -­‐  64%  BI  Leadership  Forum  Survey  of  112  BI  Directors,  June,  2011   www.bileadership.com   21  
  21. 21. What  type  of  Cloud  Infrastructure?   Public  Cloud   53%   Private  Cloud   18%   Hybrid   30%  www.bileadership.com   22  
  22. 22. Top  Reason  to  use  the  Cloud?   Speed  of  implementa>on   30%  Reduced  HW/SW  maintenance   30%   Flexibility   19%   Cost   11%   Performance   5%   Other   5%  www.bileadership.com   23  
  23. 23. Planning  to  Increase  in  Next  12  Months?     Increase   65%   Stay  the  same   16%   Not  sure   16%   Decrease   3%  www.bileadership.com   24  
  24. 24. Top  Reason  NOT  to  use  the  Cloud?   Security   33%   Other   32%   Performance   9%   No  execu>ve  support   7.2%   Corporate  policy   5.8%   Vendor  lock-­‐in     4%   Reliability   3%   Difficult  to  use   3%   Pricing  too  complex   1%  www.bileadership.com   25  
  25. 25. QuesCons   BI  has  proven  more  challenging  to  do  in  the  cloud  than  other   solware  segments  largely  because  it  involves  custom  development.   In  other  words,  you  can’t  purchase  a  one-­‐size-­‐fits-­‐all  BI  package.   While  some  cloud  BI  vendors  have  gone  the  package  route,  you  have   not.   •  Do  you  plan  to  deliver  BI  packages  for  various  industries  or   func>onal  areas?   •  How  do  you  automate  the  development  process  to  deliver   func>onal  applica>ons  over  the  cloud?   •  How  does  your  business  model  differ  from  cloud  BI  vendors   offering  packaged  BI  cloud  applica>ons?  In  other  words,  how  is   it  possible  to  make  money  building  custom  applica>ons  using  a   subscrip>on  pricing  model?  www.bileader.com   26  
  26. 26. QuesCons     •  With  the  advent  of  your  BI  appliance,  are  you  a  cloud  BI  vendor   with  some  on  premise  solware,  or  are  you  an  on  premise  vendor   with  some  cloud  solware?     •  Is  it  possible  for  users  to  create  a  hybrid  BI  environment,  where   some  processing  is  done  in  the  cloud  and  some  on  premise?  What   types  of  processing  are  best  suited  to  each  plaqorm?  www.bileader.com   27  
  27. 27. Bio/Contact  informaCon   •  Thought  leader  in  BI  field   •  Founder,  BI  Leadership  Forum   •  Director  of  Research,  TechTarget   •  Former  director  of  research  at  The  Data   Warehousing  Ins>tute   •  Author   Wayne  W.  Eckerson   weckerson@bileadership.com    www.bileadership.com   28  
  28. 28. Twitter Tag: #briefr The Briefing Room
  29. 29. This month: Cloud December: Innovators January: Big Data 2013 Editorial Calendar www.insideanalysis.comTwitter Tag: #briefr The Briefing Room
  30. 30. Twitter Tag: #briefr The Briefing Room

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