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Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

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In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.

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Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

  1. 1. Ready for Takeoff: How Landing Pages can Boost your Insurance Website Leads Steven Gibbons Website Coordinator
  2. 2. Before we start: Find a recording of the webinar at resources.getitc.com/masters-of- marketing Ask questions in the webinar chat box Join the conversation on Twitter with the hashtag #MastersMktg (and follow us at @InsTechCorp!) Join us next time on Thursday, August 15th at 12 p.m. CT for “7 Email Habits You Should to Break Today” hosted by Heather Cherry, AgencyBuzz Product Manager
  3. 3. Landing Page Basics Landing pages are used to urge a specific action from your visitors.
  4. 4. Landing Page Basics • Singular page • Specific use • “Landing” point from campaign • Domain • Part of your website, but separated
  5. 5. Landing Page Basics – Types • Click Through • Informational • Used to take action • Directs to follow up section • Lead Generation • Collecting information • Forms • Only needed information
  6. 6. 5 Elements for Landing Pages • Essential Design • Clear Intent • Results • Tailored Content • Limited Nature
  7. 7. Design Focus Matching your existing design or creating something stark to focus intent and create interest.
  8. 8. Design Focus – Match Home Page Salon Insurance Landing Page
  9. 9. Design Focus – Match – Explain • Same general layout • Familiar • Creates opening for further involvement • Mostly reducing clutter to focus CTA • Good for general offerings that need highlighting
  10. 10. Design Focus – Differentiate Home Page Lawn Equipment Landing Page
  11. 11. Design Focus – Differentiate – Explain • Unique identity • Custom to fit content • Still shows branding • Perfect for specific offerings outside of what is expected
  12. 12. Clear Intent It’s important to reduce general site “clutter” to draw attention on what you’d like the page to accomplish: Generate Leads
  13. 13. Clear Intent • Reduce all website elements • Minimize distractions • CTA front and center • Leave no question
  14. 14. Clear Intent – Vs. Homepage Home Page Landing Page
  15. 15. Results Landing pages are your chance to talk about your successes as opposed to just your offerings.
  16. 16. Results – Success • Less “What you offer” and more “What you can do for them” • Show success • Highlight quality of your service/offer • Detailed
  17. 17. Results – Testimonials • Testimonials are success stories • Customers feel confident • Showing testimonials can generate testimonials • Community
  18. 18. Tailored Content Separates your information from your general site, or other landing pages, to reinforce the focused result.
  19. 19. Tailored Content Lawn Equipment Disability
  20. 20. Tailored Content – Explain • Different graphics • Different content • Create the feel to match • Demographic focus • Assistive or Directional
  21. 21. Limited Nature Seasonal offerings, limited time events, or just special occasions, landing pages can help create a place for those specific moments.
  22. 22. Limited Nature • Flood • Hurricane • Healthcare • New Year • Holiday offerings • Business campaigns (refer a friend) • Email campaigns
  23. 23. Reminder: Find a recording of the webinar at resources.getitc.com/masters-of-marketing Join us next time on Thursday, August 15th at 12 p.m. CT for “7 Email Habits You Should to Break Today” hosted by Heather Cherry, AgencyBuzz Product Manager

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