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Masters of Marketing
Performing an SEO Audit on your Insurance Website
John Dessommes
SEO Coordinator
Welcome to Masters of Marketing!
We will begin the webinar promptly at 12:00pm, CST.
• Today I'll be talking about How to ...
The Value of an SEO Audit
• Improves brand visibility
• Better usability and user experience
• Attracts links and referral...
Search for Your Brand
• Search on Google using your full agency name,
city and state
• Is your domain 1st organically with...
Fix Your Brand Presence
• If you don’t like any of the 6 sitelinks, you can
request that they be demoted.
• Want to make c...
How do your URLs look?
• Do your URLs contain keywords?
• Are your URLs short and user-friendly?
• Your URL structure shou...
How Does Your Website Read?
• Does your website sound spammy?
• Is the content on your website on many other
websites?
• A...
Have an Actionable Content Strategy
• Insert your keywords where it sounds natural
• Rewrite spammy and duplicate content
...
Pages Titles, What Are They Saying?
• Keep your pages’ titles under 70 characters,
because search engines will not show mo...
Describe the Pages on Your Website
• Page descriptions describe content just as page
titles do, but you now have 155 chara...
Imagine Optimized Images
• Try to use JPEG format when you can. JPEGs
are usually smaller than other formats and
typically...
Backlinking to Other Websites
• Don’t link to spammy websites. This will not help
your website nor is it good for user exp...
Don’t Forget Your Heading Tags
• Do your H1, H2, H3, etc. tags accurately reflect
the page topic?
• Heading tags should in...
Thank You for Joining Us!
• We will be posting the link of today’s recording on our blog:
http://www.getitc.com/blog/marke...
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Performing an SEO Audit on Your Insurance Website

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It's a good idea to perform an SEO audit on your insurance agency website to make sure it's performing to its fullest potential.

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Performing an SEO Audit on Your Insurance Website

  1. 1. Masters of Marketing Performing an SEO Audit on your Insurance Website John Dessommes SEO Coordinator
  2. 2. Welcome to Masters of Marketing! We will begin the webinar promptly at 12:00pm, CST. • Today I'll be talking about How to perform an SEO audit on your insurance website • Follow us on Twitter for more tips, tricks, and the latest digital marketing news: #MastersMktg • If you have questions during the webinar, please use the chat window and I will answer all questions at the end. • Join us next time (8/18 at 12pm, CST). Website Coordinator Matt Farrell will cover: Keeping Up With the Carriers: How Your Website Can Compete SAVE THE DATE: AgentCon 2017 will be held April 20-21, 2017 at the DFW Hilton Lakes Hotel Thanks for joining us today. John Dessommes 800-383-3482 x 125 jdessommes@getitc.com
  3. 3. The Value of an SEO Audit • Improves brand visibility • Better usability and user experience • Attracts links and referrals • Effectively communicates intention of webpages
  4. 4. Search for Your Brand • Search on Google using your full agency name, city and state • Is your domain 1st organically with 6 sitelinks? • Is there a knowledge graph (the long rectangular box on the right) with the correct agency logo, map pin, street view and agency info?
  5. 5. Fix Your Brand Presence • If you don’t like any of the 6 sitelinks, you can request that they be demoted. • Want to make changes to the knowledge graph? You can, but you must be an official representative first.
  6. 6. How do your URLs look? • Do your URLs contain keywords? • Are your URLs short and user-friendly? • Your URL structure should look like this: sampleinsurancewebsite.com/auto- insurance/quote
  7. 7. How Does Your Website Read? • Does your website sound spammy? • Is the content on your website on many other websites? • Are keywords interrupting the natural reading flow?
  8. 8. Have an Actionable Content Strategy • Insert your keywords where it sounds natural • Rewrite spammy and duplicate content • Don’t create multiple pages targeting the same keywords • Check for spelling and grammatical errors
  9. 9. Pages Titles, What Are They Saying? • Keep your pages’ titles under 70 characters, because search engines will not show more characters • Include your main line of business(es) and geographical target on every page • Do your page titles match the theme of your page?
  10. 10. Describe the Pages on Your Website • Page descriptions describe content just as page titles do, but you now have 155 characters to work with. • A good description will at least include your main lines of businesses and targeted geographical areas.
  11. 11. Imagine Optimized Images • Try to use JPEG format when you can. JPEGs are usually smaller than other formats and typically the image quality won’t suffer. • Describe the image using the filename and an alt tag.
  12. 12. Backlinking to Other Websites • Don’t link to spammy websites. This will not help your website nor is it good for user experience. • Instead, link to authoritative websites. • Use relevant anchor text when linking out.
  13. 13. Don’t Forget Your Heading Tags • Do your H1, H2, H3, etc. tags accurately reflect the page topic? • Heading tags should include the main keywords of the page such as your line of business or lines of businesses and your geographical targets.
  14. 14. Thank You for Joining Us! • We will be posting the link of today’s recording on our blog: http://www.getitc.com/blog/marketing/ • Join us next time (8/18 at 12pm, CST). Website Coordinator Matt Farrell will cover: Keeping Up With the Carriers: How Your Website Can Compete John Dessommes 800-383-3482 x 125 jdessommes@getitc.com

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