Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ugent 28-09-2010<br />
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, resear...
WHO<br />CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST  <br />WHAT<br />RESEARCH, EDUCATION AND SERVICE IN APPLIED CRE...
[ DESIGNER ]<br />[  PRODUCTION]<br />[ RESEARCHER ]<br />[  MANAGER ]<br />Howcan we stimulatecreativity in companies and...
CREATIVITY<br />… MYTHS …<br />
CREATIVITY IS A PROPERTY! <br />YOU HAVE IT OR YOU DO NOT HAVE IT <br />
STRUCTURE IS BAD FOR CREATIVE THINKING  <br />
THE LONGER THE BRAINSTORM, THE BETTER<br />
Commonreactions<br />CREATIVITY <br />… TYPICAL REACTIONS …<br />
“BRAINSTORMING, WE ALREADY DO THIS”<br />
“Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”<br />Drillerswhom Edwin L.Draketried to enlis...
“NO TIME, TOO MUCH TO DO!”<br />
DENKSYSTEEM<br />PATRONEN & GEWOONTEN<br />PATROONDOORBREKEND &<br /> CREATIEF DENKEN<br />
ATTITUDE<br />CREATIVITEIT<br />KENNIS<br />VAARDIGHEID<br />
CREATIVITEIT<br />ATTITUDE<br />
CREATIVITEIT<br />VAARDIGHEID<br />
CREATIVITEIT<br />KENNIS<br />
CREATIVITY<br />ORDER AND CHAOS <br />
HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATA...
METHOD<br />
CREATIVITY<br />ITERATIVE THINKING<br />
ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISA...
CREATIVITY<br />MINDSWITCHING<br />
PROBLEM DEFINITION <br />ATTITUDE  <br />Research journalist, reporter on the spot, searchingforboundaries, defining the a...
IDEA GENERATION<br />ATTITUDE <br />Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go....
IDEA SELECTION  <br />ATTITUDE<br />Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collec...
IDEA COMMUNICATION<br />ATTITUDE<br />Salesman, politician, negotiator, animator, crisis manager. <br />POINTS OF INTEREST...
INSPIRATION<br />
IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
TIME     TEAM    THINK     TYPE      PHASE <br />
CREATIVITY TECHNIQUES<br />DIGITAL<br />ANALOG<br />[ Visual Thesaurus]<br />[ More inspiration ]<br />[ Post-itwall ]<br ...
ROGER  SPERRY  BRAIN<br />Nick Souter, breakthrough thinking <br />
PAUL MACLEAN BRAIN<br />Nick Souter, breakthrough thinking <br />
NED HERRMANN BRAIN<br />Nick Souter, breakthrough thinking <br />
THINK<br />THE QUESTION IS NOT,"How smart am I?“<br />IT’S RATHER,HOW am I smart?<br />Howard Gardner<br />
OP MAAT<br />
CREATIVITY<br />A PERSONAL MATTER<br />
DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in t...
PROBLEM DEFINITION<br />BOUNDARY EXAMINATION<br />Verhogen van de stijfheid van lichtgewichtthermoplastische composiet str...
PROBLEM DEFINITION<br />SYSTEM OPERATOR<br />Super-system<br />BEACH<br />FOREST<br />EARTH<br />System<br />WOOD FURNITUR...
PROBLEM DEFINITION<br />PATENTSEARCH<br />http://www.google.com/patents<br />
PROBLEM DEFINITION<br />CONTRADICTION MATRIX<br />http://triz40.com/<br />
EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and ...
IDEA GENERATION<br />IDEAL FINAL RESULT<br />
IDEA GENERATION<br />The other way around<br />
IDEA GENERATION<br />OSBOURNE CHECKLIST<br />Substitute<br />Who else instead?What else instead?Other ingredient?Other mat...
IDEA GENERATION<br />FUNCTION DATABASE<br />http://function.creax.com/<br />
SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
IDEA SELECTION<br />COCD BOX<br />
IDEA SELECTION<br />STICKING DOTS <br />
IDEA SELECTION<br />SIX THINKING HATS (Edward de Bono)<br />
IDEA SELECTION<br />PLUSSES, POTENTIALS & CONCERNS<br />+<br />!<br />?<br />
MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a ...
IDEA COMMUNICATION<br />MINDMAP<br />
IDEA COMMUNICATION<br />VISUAL IDEA SHEET<br />TITLE <br />TEXT: WHAT IS IT?<br />WHAT DOES IT?<br />……………………………………………<br />
IDEA COMMUNICATION<br />Story board (or scenario)  <br />
IDEA COMMUNICATION<br />PROTOTYPE<br />
contact:<br />HOWEST <br />Industrial Design Center<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info...
Upcoming SlideShare
Loading in …5
×

INNOWIZ @ UGent 28-09-10

779 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

INNOWIZ @ UGent 28-09-10

  1. 1. Ugent 28-09-2010<br />
  2. 2. Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations. <br />
  3. 3. WHO<br />CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST <br />WHAT<br />RESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY <br />HISTORY<br />TETRA (IWT), EFRO, INTERREG IV B <br />
  4. 4. [ DESIGNER ]<br />[ PRODUCTION]<br />[ RESEARCHER ]<br />[ MANAGER ]<br />Howcan we stimulatecreativity in companies and in education? <br />Howcan we makecreativity more tangible and accessible to everyone? <br />
  5. 5. CREATIVITY<br />… MYTHS …<br />
  6. 6. CREATIVITY IS A PROPERTY! <br />YOU HAVE IT OR YOU DO NOT HAVE IT <br />
  7. 7. STRUCTURE IS BAD FOR CREATIVE THINKING <br />
  8. 8. THE LONGER THE BRAINSTORM, THE BETTER<br />
  9. 9. Commonreactions<br />CREATIVITY <br />… TYPICAL REACTIONS …<br />
  10. 10. “BRAINSTORMING, WE ALREADY DO THIS”<br />
  11. 11. “Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”<br />Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 <br />“A rocket will never be able to leave the Earth’s atmosphere.”<br />New York Times, 1936<br />“THIS IS IMPOSSIBLE!”<br />
  12. 12. “NO TIME, TOO MUCH TO DO!”<br />
  13. 13.
  14. 14. DENKSYSTEEM<br />PATRONEN & GEWOONTEN<br />PATROONDOORBREKEND &<br /> CREATIEF DENKEN<br />
  15. 15. ATTITUDE<br />CREATIVITEIT<br />KENNIS<br />VAARDIGHEID<br />
  16. 16. CREATIVITEIT<br />ATTITUDE<br />
  17. 17. CREATIVITEIT<br />VAARDIGHEID<br />
  18. 18. CREATIVITEIT<br />KENNIS<br />
  19. 19. CREATIVITY<br />ORDER AND CHAOS <br />
  20. 20. HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
  21. 21. HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
  22. 22. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
  23. 23. METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE <br />CUSTOMIZED <br />TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ CUSTOMIZED SERVICE<br />
  24. 24. METHOD<br />
  25. 25.
  26. 26. CREATIVITY<br />ITERATIVE THINKING<br />
  27. 27. ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISATION<br />
  28. 28. CREATIVITY<br />MINDSWITCHING<br />
  29. 29. PROBLEM DEFINITION <br />ATTITUDE <br />Research journalist, reporter on the spot, searchingforboundaries, defining the assignment (box) & lookingforopportunities(out of the box).<br />POINTS OF INTEREST <br />Question (needoropportunity?), involvedparties, decision makers, deadlines, planning, deliverables, possibilities, restrictions, ownassets (strengths & weaknesses).<br />
  30. 30. IDEA GENERATION<br />ATTITUDE <br />Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go. <br />POINTS OF INTEREST<br />Manyideas, speed, flexibility, keep moving, don’t stop until the deadline is reached, switch, idea sheets.<br />
  31. 31. IDEA SELECTION <br />ATTITUDE<br />Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collectingevidence, preparing a plea, knowingaboutalternative routes.<br />POINTS OF INTEREST <br />Underpinning, trimming, ranking, the best is notgoodenough, the context canchange.<br />
  32. 32. IDEA COMMUNICATION<br />ATTITUDE<br />Salesman, politician, negotiator, animator, crisis manager. <br />POINTS OF INTEREST<br />Restructuring the story according to the audience, focusingon the interest of youraudience, inspiringothers, creatingwin-win. <br />
  33. 33. INSPIRATION<br />
  34. 34. IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
  35. 35. TIME TEAM THINK TYPE PHASE <br />
  36. 36. CREATIVITY TECHNIQUES<br />DIGITAL<br />ANALOG<br />[ Visual Thesaurus]<br />[ More inspiration ]<br />[ Post-itwall ]<br />[ Sketching ]<br />[ Tilt viewer ]<br />[ Manyeyes]<br />[ Rapidprototyping ]<br />[ Moodboard ]<br />INTERACTIVE| COMMUNITY | HYPERLINKS<br />
  37. 37. ROGER SPERRY BRAIN<br />Nick Souter, breakthrough thinking <br />
  38. 38. PAUL MACLEAN BRAIN<br />Nick Souter, breakthrough thinking <br />
  39. 39. NED HERRMANN BRAIN<br />Nick Souter, breakthrough thinking <br />
  40. 40. THINK<br />THE QUESTION IS NOT,"How smart am I?“<br />IT’S RATHER,HOW am I smart?<br />Howard Gardner<br />
  41. 41. OP MAAT<br />
  42. 42. CREATIVITY<br />A PERSONAL MATTER<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in this topic you are workingon.<br />Redefine things in a challenging way.Take a deep breath before you start…<br />
  51. 51. PROBLEM DEFINITION<br />BOUNDARY EXAMINATION<br />Verhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met 2- of 3- puntssluiting.<br />http://www.visualthesaurus.com/<br />
  52. 52. PROBLEM DEFINITION<br />SYSTEM OPERATOR<br />Super-system<br />BEACH<br />FOREST<br />EARTH<br />System<br />WOOD FURNITURE<br />TREE<br />SEED<br />Sub-system<br />NATURAL WOOD<br />DNA WOOD<br />VARNISHED WOOD<br />Space <br />Past<br />present<br />Future<br />Time<br />
  53. 53. PROBLEM DEFINITION<br />PATENTSEARCH<br />http://www.google.com/patents<br />
  54. 54. PROBLEM DEFINITION<br />CONTRADICTION MATRIX<br />http://triz40.com/<br />
  55. 55. EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…<br />
  56. 56. IDEA GENERATION<br />IDEAL FINAL RESULT<br />
  57. 57. IDEA GENERATION<br />The other way around<br />
  58. 58. IDEA GENERATION<br />OSBOURNE CHECKLIST<br />Substitute<br />Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? <br />Adapt<br />What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? <br />New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?<br />Magnify<br />What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? <br />Modify<br />New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? <br />Reverse<br />Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? <br />Rearrange<br />Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? <br />Combine<br />How about a blend, <br />an alloy, an assortment, <br />an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? <br />Eliminate<br />What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? <br />Put to other uses<br />New ways to use as is?Other uses if modified? <br />
  59. 59. IDEA GENERATION<br />FUNCTION DATABASE<br />http://function.creax.com/<br />
  60. 60. SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
  61. 61. IDEA SELECTION<br />COCD BOX<br />
  62. 62. IDEA SELECTION<br />STICKING DOTS <br />
  63. 63. IDEA SELECTION<br />SIX THINKING HATS (Edward de Bono)<br />
  64. 64. IDEA SELECTION<br />PLUSSES, POTENTIALS & CONCERNS<br />+<br />!<br />?<br />
  65. 65. MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.<br />
  66. 66. IDEA COMMUNICATION<br />MINDMAP<br />
  67. 67. IDEA COMMUNICATION<br />VISUAL IDEA SHEET<br />TITLE <br />TEXT: WHAT IS IT?<br />WHAT DOES IT?<br />……………………………………………<br />
  68. 68. IDEA COMMUNICATION<br />Story board (or scenario) <br />
  69. 69. IDEA COMMUNICATION<br />PROTOTYPE<br />
  70. 70. contact:<br />HOWEST <br />Industrial Design Center<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info@innowiz.be<br />www.innowiz.be<br />

×