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2010.07.06 innowiz summer school creatieve starters

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2010.07.06 innowiz summer school creatieve starters

  1. 1. Becky Verthé + Pieter Michiels<br />summer school creatieve starters<br />7juli 2010 <br />
  2. 2. HOWEST I 7 masters– 22 bachelors<br />MASTER I IndustrieelOntwerpen<br />BACHELOR I Industrieel Product Ontwerpen<br />
  3. 3. PROTOTYPING I ProtoLab I Traditional, rapid & virtual prototyping <br />LIGHTING I ProtoLight<br />CREATIVITY & INNOVATION I Innowiz I Play,Mate! <br />HUMANITY I D4E1 <br />SUSTAINABILITY I Playitforward<br />ENGINEERING I Design2connect<br />
  4. 4. 07/07/2010 ·4<br />PROTOTYPING @ ProtoLab<br />Vacuum casting opstelling<br />3D meetbank met optischelaserscanner<br />Lasercutter<br />3D printer <br />Thermoforming toestel<br />CNC freesmachine<br />Traditionele prototyping tools & materialen (hout, kunststoffen, composieten) <br />
  5. 5. 07/07/2010 ·5<br />LIGHTING<br />Lichtlabovoormetingen<br />Fotogoniometervoor LDC (Light Distribution Curve) <br />Reflectie-transmissiemeter (transparantie / reflectie van materialen) <br />Rendementsstudies<br />Optimalisatie van verlichtingstoestellen<br />Prototyping (Photopia, Relux, 3D scanning,…)<br />
  6. 6. CREATIVITY <br />INNOWIZ creativity session ‘made-to-measure’ ; 1 case, 3 steps <br />intake & project briefing  INNOWIZ training (1h’) + creativity session (3h’)  INNOWIZ report <br />Play, Mate ! toolbox development <br />
  7. 7. 07/07/2010 ·7<br />SUSTAINABILITY <br />onderzoeknaarproducttechnische en marktgerelateerdeaspecten van DPO<br />business game Play it Forward! (3P’s: people, planet, profit) <br />
  8. 8. 07/07/2010 ·8<br />DESIGN FOR [EVERY]one<br />co-creatie scenario’s voorhulpmiddelenbinnen de hedendaagse doe-het-zelfcultuur<br />gebruiker + ergotherapeut + designer <br />jaarlijkseontwerpbeurshulpmiddelen op maat<br />samenwerking met Handicap International <br />
  9. 9. DESIGN ASSIGNMENTS <br />PROJECT WEEKS (IP, ontwerpweken) <br />BACHELOR I MASTER EXAM (preceded by an internship) <br />DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…) <br />LONG TERM RESEARCH (PhD, IWT baekelandmandaten ) <br />MADE-TO-MEASURE SERVICES (KMO portefeuille) <br />WORKSHOPS & COURSES <br />JURY <br />POSTGRADUATE PROGRAM Integral Product Development <br />NETWORK events, design talks, seminars, study days, study tours…<br />
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  12. 12. WHO I Research groupcreativity & innovation<br />WHAT I Tool & guidance in “APPLIED” creativity<br />USERS’ COMMITTEE I AssaAbloy, Liften Coopman, Creax, P&G, Recticel, Renson, FlandersInshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium <br />SUPPORTED BY I Tetra (IWT), EFRO, INTERREG<br />
  13. 13. [ DESIGNER ]<br />[ PRODUCTION]<br />[ RESEARCHER ]<br />[ MANAGER ]<br />HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION? <br />HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE? <br />
  14. 14. CREATIVITEIT<br />MYTHS<br />
  15. 15. CREATIEF, DAT BEN JE OF DAT BEN JE NIET!<br />
  16. 16. STRUCTUUR IS SLECHT VOOR CREATIEF DENKEN<br />
  17. 17. HOE LANGER DE BRAINSTORM DUURT, HOE BETER<br />
  18. 18. Commonreactions<br />CREATIVITEIT<br />GEKENDE REACTIES…<br />
  19. 19. “BRAINSTORMEN, DAT DOEN WE HIER AL LANG…”<br />
  20. 20. “Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”<br />Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 <br />“A rocket will never be able to leave the Earth’s atmosphere.”<br />New York Times, 1936<br />“DIT KAN NIET, HET IS ONMOGELIJK!”<br />
  21. 21. “CREATIVITEIT, DAAR HEB IK GEEN TIJD VOOR!”<br />
  22. 22. DEFINITION<br />
  23. 23. ATTITUDE<br />CREATIVITEIT<br />KENNIS<br />VAARDIGHEID<br />
  24. 24. CREATIVITEIT<br />ATTITUDE<br />
  25. 25. CREATIVITEIT<br />VAARDIGHEID<br />
  26. 26. CREATIVITEIT<br />KENNIS<br />
  27. 27. CREATIVITEIT<br />ORDE EN CHAOS <br />
  28. 28. HOE ‘GOED GEORGANISEERDE’ MENSEN OMGAAN MET DE WERELD…<br />
  29. 29. HOE ‘CHAOTISCHE’ MENSEN <br />KIJKEN NAAR DE WERELD… <br />
  30. 30. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
  31. 31. METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE <br />CONTEXTUAL <br />TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION<br />
  32. 32. METHOD<br />
  33. 33. TRIZ BASICS<br />
  34. 34. INNOWIZ TRANSLATION<br />
  35. 35.
  36. 36. CREATIVITY<br />ITERATIVE THINKING <br />
  37. 37. ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISATION<br />
  38. 38. ITERATIVE THINKING<br />2/5<br />1/5<br />1/5<br />1/5<br />
  39. 39. CREATIVITY<br />MINDSWITCHING<br />
  40. 40. PROBLEM DEFINITION <br />INPUT <br />starting question <br />OUTPUT<br />one or more redefined and challenging starting questions <br />ATTITUDE<br />research journalist, searching for boundaries, defining the assignment (box) <br />POINTS OF INTEREST<br />need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats. <br />
  41. 41. IDEA GENERATION<br />INPUT <br />a challenging and well-stated question <br />OUTPUT<br />many ideas, whether or not clustered into groups and visually recognizable <br />ATTITUDE<br />advertiser, stand-up comedian, improvisator, adventurer <br />POINTS OF INTEREST<br />diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch <br /> <br />
  42. 42. IDEA SELECTION <br />INPUT <br />many idea sheets<br />OUTPUT<br />one or more well founded concepts with pros and cons<br />ATTITUDE<br />lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea <br />POINTS OF INTEREST<br />ranking, founding, trimming, the best is not good enough <br />
  43. 43. IDEA COMMUNICATION<br />INPUT <br />some selected concepts <br />OUTPUT<br />go no-go, internal and external communication, convinced clients<br />ATTITUDE<br />salesman, politician, negotiator, animator, crisis manager <br /> <br />POINTS OF INTEREST<br />materialize, inspire, focus on your audience’s interest, create a win-win <br />
  44. 44. INSPIRATION<br />
  45. 45. IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
  46. 46. TIME TEAM THINK TYPE PHASE <br />
  47. 47.
  48. 48. DRAW YOUR PERSONAL INNOVATION PATH <br />
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  50. 50.
  51. 51. EXAMPLES OF TECHNIQUESCASE 1: strategie, USP, differentiatie t.o.v. concurrenten<br />
  52. 52. PROBLEM DEFINITION<br />WWWW+H<br />Who<br />What <br />When <br />Where <br />How <br />
  53. 53. IDEA GENERATION<br />BENCHMARKING A<br />what if your company was a car? which car would it be?<br />
  54. 54. IDEA GENERATION<br />BENCHMARKING B<br />what if your company was a B2C brand? where is the centre of product gravity? <br />
  55. 55. IDEA SELECTION<br />CONSUMER / PRODUCER VALUES <br />geef uw producten/diensten (+ die van uw concurrenten) scores volgens deze radarplot. <br />
  56. 56. IDEA COMMUNICATION<br />BOARD OF INNOVATION <br />business model prototyping<br />http://www.boardofinnovation.com/<br />
  57. 57. EXAMPLES OF TECHNIQUESCASE 2: beter inspelen op de klant<br />
  58. 58. PROBLEM DEFINITION<br />PERSONAS<br />Wie is je consument en wat is zijn/haar levensstijl? <br />Kenmerken kledij<br />Merk gsm? Auto? <br />Eetpatronen?<br />Soort netwerk? <br />Muziekvoorkeur?<br />Type reiziger? <br />Interieur? <br />Hobby’s? <br />Gezinssamenstelling<br />Woonplaats? <br />
  59. 59. PROBLEM DEFINITION<br />BEHAVIOR CHANGE INSIGHTS (B.J. Fogg)<br />motivation + ability + trigger = desirable behaviour<br />
  60. 60. IDEA GENERATION<br />BRAINWRITING <br />business + doelgroep = stel concrete acties voor ! <br />
  61. 61. IDEA SELECTION<br />COCD BOX<br />
  62. 62. IDEA COMMUNICATION<br />STORYBOARDING<br />
  63. 63. IDEA COMMUNICATION<br />MADE TO STICK – Chip & Dan Heath (www.madetostick.com)<br />6 succescriteria voor sterke communicatie ! <br />Verrijk uw ideeën: SimpleUnexpectedConcrete CredibleEmotionalStory <br />
  64. 64. EXAMPLES OF TECHNIQUESCASE 3: technologische innovatie = vernieuwing van producten, diensten en processen via ‘solobrainstorming’ <br />
  65. 65. PROBLEM DEFINITION<br />WORDLE<br />www.wordle.net<br />generate word clowdsfromlargetexts<br />
  66. 66. PROBLEM DEFINITION<br />VISUWORDS<br />www.visuwords.com<br />
  67. 67. IDEA GENERATION<br />VISUAL THINKING<br />FLICKR www.flickr.com<br />TAGGALAXY www.taggalaxy.com<br />MULTICOLR SEARCH LAB http://labs.ideeinc.com/multicolr/#colors=bb1907,3169d1,090909<br />RETRIEVR http://labs.systemone.at/retrievr<br />
  68. 68. IDEA GENERATION<br />MOODBOARD – SPEZIFY – INSPIRED SEARCH<br />www.spezify.com<br />
  69. 69. IDEA GENERATION<br />WWW.SPRINGWISE.COM/IDEAS<br />Ideas by industry <br />
  70. 70. IDEA SELECTION<br />6 THINKING HATS<br />Edward De Bono<br />
  71. 71. IDEA COMMUNICATION<br />MOOD & INSPIRATION WALL<br />
  72. 72. IDEA COMMUNICATION<br />WALLWISHER / GOOGLE <br />www.wallwisher.com <br />
  73. 73. contact:<br />Industrial Design Center<br />Howest<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info@innowiz.be<br />info@innowiz.be<br />

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