Be the first to like this
This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, causing fragmentation and the need for advertisers to consolidate data from several sources. Luckily for advertisers, interactive video can transcend these screens and bridge behavioral gaps like never before. Innovid took a look at fragmented consumer, their behaviors across multiple screens, and their desire to become a part of the brand story.