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Success	
  or	
  Failure	
  
                	
  
  Tommy	
  Hutchinson	
  
Founder	
  &	
  CEO,	
  i-­‐genius	
  
                	
  
   Prague,	
  June	
  2011	
  
Contents	
  
	
  
	
  
	
  
i-­‐genius	
  Story	
  
i-­‐genius	
  is	
  a	
  world	
  community	
  of	
  social	
  entrepreneurs	
  
	
  
First	
  year	
  of	
  trading	
  
1.	
  Built	
  a	
  world	
  community	
  in	
  over	
  90	
  countries	
  (now	
  over	
  120)	
  
2.	
  Featured	
  in	
  The	
  NaBon	
  (Pakistan)	
  and	
  on	
  Thai	
  television	
  as	
  well	
  as	
  being	
  named	
  best	
  website	
  by	
  UNESCO	
  
3.	
  Partnered	
  with	
  Britain’s	
  Channel	
  4	
  on	
  a	
  television	
  series	
  ‘Millionaire’s	
  Mission’	
  set	
  in	
  Uganda	
  
4.	
  Organized	
  the	
  “fit	
  city”	
  photo	
  &	
  film	
  compeBBon	
  aUracBng	
  entrants	
  from	
  42	
  countries	
  with	
  5	
  winners	
  presenBng	
  
at	
  the	
  Oxford	
  Health	
  Alliance	
  conference	
  in	
  Sydney	
  
5.	
  Hosted	
  a	
  World	
  Summit	
  in	
  Thailand	
  which	
  included	
  Chris	
  Cramer,	
  former	
  president	
  of	
  CNN	
  InternaBonal,	
  director	
  
of	
  Viacom	
  (MTV	
  &	
  Paramount	
  Pictures),	
  and	
  television	
  personaliBes	
  from	
  the	
  BBC	
  and	
  Channel	
  4.	
  
	
  
	
  
	
  
	
  
i-­‐genius	
  World	
  Community	
  of	
  Social	
  Entrepreneurs	
  




                                                                          Advocacy	
  for	
  
   i-­‐genius	
                                                              Social	
  
 PromoAons	
                Events	
           News	
  &	
  Media	
                              Learning	
             Finance	
                            Village	
  
                                                                        Entrepreneurship	
  




                        Conferences	
                                       Lectures	
  
                                                     News	
                    +	
                                  World	
  Guide	
  
                                                                                                  i-­‐genius	
      to	
  Sources	
  of	
  
                                                                            Seminars	
           Academy	
  
                                                                                                                          Finance	
  
                          Seminars	
  
                                                Social	
  Media	
  
    Social	
                                                                  Books	
  
  MarkeBng	
            Study	
  tours	
  
   Agency	
                                        Member	
                                       Online	
               Money	
  
                                                   Profiles	
  /	
                                Learning	
                +	
                           Community	
  
        +	
                                                                                                                                                 Hub	
  	
  
                                                  Interviews	
                                   Channel	
              Support	
  	
  
Direct	
  Market	
        Summits	
  
    Access	
                                                                 ArBcles	
  
                                                    Media	
  
                                                   Content	
  
                           FesBvals	
  
                                                                                                                    Credit	
  Card	
  /
                                                                                                Books…	
  etc	
       Member	
  
                                                   Media	
                    Media	
                                 Benefits	
  
                       Special	
  Events	
      Partnerships	
  


                                                                                                                                          Long	
  Term	
  
Social	
  business	
  examples	
  1	
  -­‐	
  Finance	
  
	
  
• 	
  MyBnk	
  
• 	
  Fair	
  Finance	
  
• 	
  SEDPI	
  
• 	
  Clever	
  Knickers	
  
	
  
	
  
Social	
  business	
  	
  examples	
  2	
  -­‐	
  Services	
  
	
                                  	
  
• 	
  	
  Bike	
  Works	
           • 	
  	
  Condoms	
  &	
  Cabbages	
  
• 	
  	
  Make	
  Travel	
  Fair	
   • 	
  	
  Liverpool	
  CiBzen	
  
• 	
  	
  Food	
  Recycle	
         • 	
  	
  Muxlim	
  
• 	
  	
  Bold	
  CreaBve	
         • 	
  	
  SAS	
  
                                    	
  
• 	
  	
  WHY	
  Create	
           	
  


• 	
  	
  Women	
  Like	
  Us	
  
• 	
  	
  Wedge	
  Card	
  
	
  
	
  
Social	
  business	
  examples	
  3	
  -­‐	
  Manufacturing	
  
	
  
• 	
  	
  Devine	
  chocolate	
  
• 	
  	
  Café	
  Direct	
  
• 	
  	
  Worn	
  Again	
  
• 	
  	
  Cafediverso	
  
• 	
  	
  Southern	
  Salam	
  
• 	
  	
  Wangsa	
  Jelita	
  
• 	
  	
  Imtaz	
  Kaliq	
  
	
  
	
  
UK	
  Stakeholders	
  
                                        NGO	
  Funders	
  
     Corporations	
  
                         Universities	
  


           Government	
                      Investors	
  
Factors	
  that	
  determine	
  success	
  
	
  
Top	
  Bps!	
  
	
  
	
  

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Igenius Prague - STARTUP project - June 11

  • 1. Success  or  Failure     Tommy  Hutchinson   Founder  &  CEO,  i-­‐genius     Prague,  June  2011  
  • 3. i-­‐genius  Story   i-­‐genius  is  a  world  community  of  social  entrepreneurs     First  year  of  trading   1.  Built  a  world  community  in  over  90  countries  (now  over  120)   2.  Featured  in  The  NaBon  (Pakistan)  and  on  Thai  television  as  well  as  being  named  best  website  by  UNESCO   3.  Partnered  with  Britain’s  Channel  4  on  a  television  series  ‘Millionaire’s  Mission’  set  in  Uganda   4.  Organized  the  “fit  city”  photo  &  film  compeBBon  aUracBng  entrants  from  42  countries  with  5  winners  presenBng   at  the  Oxford  Health  Alliance  conference  in  Sydney   5.  Hosted  a  World  Summit  in  Thailand  which  included  Chris  Cramer,  former  president  of  CNN  InternaBonal,  director   of  Viacom  (MTV  &  Paramount  Pictures),  and  television  personaliBes  from  the  BBC  and  Channel  4.          
  • 4. i-­‐genius  World  Community  of  Social  Entrepreneurs   Advocacy  for   i-­‐genius   Social   PromoAons   Events   News  &  Media   Learning   Finance   Village   Entrepreneurship   Conferences   Lectures   News   +   World  Guide   i-­‐genius   to  Sources  of   Seminars   Academy   Finance   Seminars   Social  Media   Social   Books   MarkeBng   Study  tours   Agency   Member   Online   Money   Profiles  /   Learning   +   Community   +   Hub     Interviews   Channel   Support     Direct  Market   Summits   Access   ArBcles   Media   Content   FesBvals   Credit  Card  / Books…  etc   Member   Media   Media   Benefits   Special  Events   Partnerships   Long  Term  
  • 5. Social  business  examples  1  -­‐  Finance     •   MyBnk   •   Fair  Finance   •   SEDPI   •   Clever  Knickers      
  • 6. Social  business    examples  2  -­‐  Services       •     Bike  Works   •     Condoms  &  Cabbages   •     Make  Travel  Fair   •     Liverpool  CiBzen   •     Food  Recycle   •     Muxlim   •     Bold  CreaBve   •     SAS     •     WHY  Create     •     Women  Like  Us   •     Wedge  Card      
  • 7. Social  business  examples  3  -­‐  Manufacturing     •     Devine  chocolate   •     Café  Direct   •     Worn  Again   •     Cafediverso   •     Southern  Salam   •     Wangsa  Jelita   •     Imtaz  Kaliq      
  • 8. UK  Stakeholders   NGO  Funders   Corporations   Universities   Government   Investors  
  • 9. Factors  that  determine  success     Top  Bps!