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Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
Department of Business Administration
College of Management
Strategic Management of Technological Innovation
Melissa A. Sc...
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Management of Technological Innovation 3rd Edition Ch6 定義組織的策略方向

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This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.

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Management of Technological Innovation 3rd Edition Ch6 定義組織的策略方向

  1. 1. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 定義組織的策略方向 Presented by Group 5 2011/11/1 Fall 2011 BAA Management of Technology 1 Chapter VI B97701210 龍怡萱 B97701217 莊博凱 B97701223 陳維中 B97701242 戴必威 Course Lecturer: Prof. J. T. Chiang Teaching Assistant: Hsuan-Yi Wu (Jen)
  2. 2. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University Porter’s Five Force Model 潛在競爭者的威脅 既存的競爭程度 購買者的議價能力供應商的議價能力 替代品的威脅 2011/11/1 2Fall 2011 BAA Management of Technology
  3. 3. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 利害關係人分析 顧客 員工 當地社群 政府 供應商 股東 貸方 競爭者 公司 2011/11/1 3Fall 2011 BAA Management of Technology
  4. 4. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 波特的價值鏈 支 援 活 動 主 要 活 動 公司基礎設施 人力資源管理 技術開發 採購 進貨物流 生產作業 出貨物流 行銷 服務 2011/11/1 4Fall 2011 BAA Management of Technology
  5. 5. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 核心職能 (Core competency) 策略性的差異化公司 通常結合不同種類的能力以及技術,並將 之善用到多個市場 公司表現突出的資源與技巧之協調組合 2011/11/1 5Fall 2011 BAA Management of Technology
  6. 6. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 核心職能1 核心職能2 核心職能3 核心職能4 核心產品2 核心產品1 企業單位1 企業單位2 企業單位3 企業單位4 1 2 3 4 5 6 7 8 9 核心職能 (Core competency) 2011/11/1 6Fall 2011 BAA Management of Technology
  7. 7. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 辨識核心職能 1. 重要、獨特、具競爭性,對顧客認知的產 品價值有顯著貢獻  Sony的微型化技術→可攜式產品 2. 能夠超越單一事業,涵蓋現今和未來的各 類事業領域  Honda的引擎技術→汽車、機車、除草機 3. 競爭者難以模仿 2011/11/1 7Fall 2011 BAA Management of Technology
  8. 8. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 核心固著 (Core rigidity) 受制於核心職能而過度投入技能和資源 激勵系統可能抑制新核心職能的發展 2011/11/1 8Fall 2011 BAA Management of Technology
  9. 9. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 動態能力 (Dynamic capability) 不發展核心職能,而開發一種使公司快速 重組組織的結構及慣例 回應新機會,擴展公司疆界的整合與彈性 能力 2011/11/1 9Fall 2011 BAA Management of Technology
  10. 10. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 策略意圖 • 定義:設定長期目標,延伸公司職能,以 達未來市場目標 設立策略意圖 確認縮短策略意圖 一目前地位落差縮 需資源與能力 投資於特定項目, 以達成目標 2011/11/1 10Fall 2011 BAA Management of Technology
  11. 11. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 策略意圖 公司目前的地位 公司渴望的未來地位 目前需求 未來市場需求 資源與能力落差 2011/11/1 11Fall 2011 BAA Management of Technology

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