Department of Business Administration               Strategic Management of Technological Innovation              College ...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
Department of Business Administration               Strategic Management of Technological Innovation            College of...
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Management of Technological Innovation 3rd Edition Ch11 新產品開發過程之管理

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This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.

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Management of Technological Innovation 3rd Edition Ch11 新產品開發過程之管理

  1. 1. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University Chapter 11 新產品開發過程之管理 Presented by Group 10 B97701214 王資博 B97701229 王冠凱 B97701219 陳盈吟 Course Lecturer: Prof. J. T. Chiang Teaching Assistant: Hsuan-Yi Wu (Jen)2011/11/1 Fall 2011 BAA Management of Technology 1
  2. 2. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 新產品核心目標 最能滿足消費者需求 CONFLICT 最小化開發週期 控制開發成本2011/11/1 Fall 2011 BAA Management of Technology 2
  3. 3. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 最能滿足消費者需求 品質 價格 功能齊全……昂貴? 顧客異質……折衷?2011/11/1 Fall 2011 BAA Management of Technology 3
  4. 4. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University極小化開發週期狗急跳牆@@?? 先行者優勢 之策略應用2011/11/1 Fall 2011 BAA Management of Technology 4
  5. 5. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 控制開發成本 致力於開發超越期望之產品並儘早問世 開發成本超出太多 市場狂熱產品依舊夕陽紅 效果,效率2011/11/1 Fall 2011 BAA Management of Technology 5
  6. 6. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 專案負責人的重要性 北美68% 歐洲58% 日本48% 激勵、溝通、責任感2011/11/1 Fall 2011 BAA Management of Technology 6
  7. 7. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 改善新產品開發程序的工具 • 關卡流程法 • 品質屋 • 可製造性設計 • 失效模式與效應分析 • 電腦輔助設計/電腦輔助製造2011/11/1 Fall 2011 BAA Management of Technology 7
  8. 8. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 1.關卡流程法 • 去留決策點 (go or kill decision points)2011/11/1 Fall 2011 BAA Management of Technology 8
  9. 9. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University2011/11/1 Fall 2011 BAA Management of Technology 9
  10. 10. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 2.品質屋 通用語言─工程師、製造、行銷的溝通合作2011/11/1 Fall 2011 BAA Management of Technology 10
  11. 11. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 3.可製造性設計“投資在最終是稀少昂貴且難以組合的產品是不合理的”• 確保產品設計易於製造,成本降品質升• 縮短開發週期2011/11/1 Fall 2011 BAA Management of Technology 11
  12. 12. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 4.失效模式與效應分析 Failure modes and effects analysis, FMEA 辨別系統中潛在故障的方法 三種風險指標 嚴重程度、發生的可能性、無力察覺 相乘→組合風險優先數值 EX. 商用客機2011/11/1 Fall 2011 BAA Management of Technology 12
  13. 13. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 5.電腦輔助設計/製造 Computer-aided design, CAD 設計─虛擬3D模型、測試 製造─機器控制製造程序(快速、彈性)2011/11/1 Fall 2011 BAA Management of Technology 13
  14. 14. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 最能滿足消費者需求 最小化開發週期 控制開發成本 Go or kill2011/11/1 Fall 2011 BAA Management of Technology 14
  15. 15. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 將供應商和消費者加入新產品開發 過程,如何?2011/11/1 Fall 2011 BAA Management of Technology 15
  16. 16. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York UniversityTHANKS FOR ATTENTION2011/11/1 Fall 2011 BAA Management of Technology 16

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