Art & Ideation

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Visual art can greatly aid in ideation/brainstorming efforts. This presentation discusses many of the ways to enhance your ideation with art!

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Art & Ideation

  1. 1. ART & IDEATION Imagery and Imagination In the Work of Innovation Focus Kevin L. Miller Innovation Focus Artist and Senior Consulting Facilitator
  2. 2. <ul><li>ART & IDEATION </li></ul><ul><li>Imagery and Imagination </li></ul><ul><li>In the Work of Innovation Focus </li></ul><ul><li>Posters – Hunting Grounds, Market Trends, Technologies, Task Themes </li></ul><ul><li>Segment Personality Art and Writing </li></ul><ul><li>Rapid Imaging for Ideation Concepts </li></ul><ul><li>Constant Imaging – Posters & Murals </li></ul><ul><li>Visual Recording in Group Meetings </li></ul><ul><li>Group Participation Mural Projects </li></ul><ul><li>Concept Art Boards and Writing </li></ul>BOOMERS SEE THEMSELVES AS AT LEAST 15 YEARS YOUNGER Baby Boomers are working and remaining active and healthy longer than people of their age at any previous time in history <ul><li>Market Trend or Hunting Ground Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>How to fix, save, or change Medicare & Social Security? </li></ul><ul><li>Alternatives to retirement communities / nursing homes </li></ul><ul><li>How to provide services for boomers starting new careers, families, homes and businesses </li></ul><ul><li>The children of the ‘60s rise again – elder activism alert! </li></ul>
  3. 3. <ul><li>INNOVATION FOCUS </li></ul><ul><li>In service to inspire deep understanding and meaningful innovation </li></ul><ul><li>Art is a primary differentiator for Innovation Focus as a creative ideation, research, design & business consultancy </li></ul><ul><li>ART BRINGS: </li></ul><ul><ul><li>Concrete visual deliverables for </li></ul></ul><ul><ul><li>Increased group comprehension, </li></ul></ul><ul><ul><li>Concept retention, </li></ul></ul><ul><ul><li>Ease of communication, </li></ul></ul><ul><ul><li>And sheer entertainment value, </li></ul></ul><ul><li>To promote deep understanding and meaningful innovation in group process. </li></ul>SOMETIMES THE SIMPLEST TOYS ARE STILL THE BEST The appeal of imaginative play is so strong that many children will reject a sophisticated electronic toy to play with the box instead <ul><li>Market Trend or Hunting Ground Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>How to provide simple, high quality toys that stimulate a child’s imaginative play </li></ul><ul><li>How to know when less is more and when more is more </li></ul><ul><li>Imaginative play is different at various ages </li></ul><ul><li>How to stimulate creativity in children’s play rituals </li></ul>
  4. 4. RESPONSIBLE ECO-STEWARDSHIP City, Country, Suburb, Farm, Factory & Office Task Theme Poster to stimulate ideation & serve as book cover – Kevin Miller, I.F. WHY ART WORKS Everyone loves eye candy! When you appeal to more of our 5 senses we pay attention, respond and retain more. A very high percentage of human energy & attention is expended in vision. Therefore we stimulate group visual experience to help participants: <ul><li>Understand & absorb task information </li></ul><ul><li>Sort & differentiate among hundreds of ideas to select leading concepts </li></ul><ul><li>Retain information & concepts longer </li></ul><ul><li>Visualize ideas as real opportunities that could manifest in the real world </li></ul><ul><li>Communicate concepts and new businesses to customers & others </li></ul><ul><li>Convince management and internal work teams of the project’s value </li></ul>
  5. 5. POSTERS Hunting Grounds Hunting Grounds Posters summarize a specific area of opportunity or challenge identified in market needs research. A series of 3 or 15 Hunting Grounds Posters can help define areas of focus within a larger task for an ideation group. Hunting Grounds Posters help groups to invent ideas in targeted areas of consumer need & business opportunity. Hunting Grounds Posters provide a visual record of the developmental path and goals of the project to communicate with the larger organization and others. WHEN DISASTER STRIKES… How to provide rapid effective response and panic control in I.T. disaster situations <ul><li>Hunting Ground Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>How to offer reassurance that there may still be hope without promising results we cannot deliver </li></ul><ul><li>How to respond to a client who is crying hysterically </li></ul><ul><li>What about grief counseling for I.T. disaster victims </li></ul><ul><li>Management of expectations is key </li></ul><ul><li>How to provide immediate I.T. disaster response 24/7 </li></ul><ul><li>How to charge for incredibly valuable results </li></ul><ul><li>Can we offer a celebration when we achieve success? </li></ul>
  6. 6. NEW BUSINESS STICKER SHOCK How to help new business owners who are often unprepared for the financial rigors of starting a new endeavor <ul><li>Hunting Grounds Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>First time new business owners are at high risk for rapid failure if overwhelmed by start-up sticker shock </li></ul><ul><li>How to be like a board of directors for a new business </li></ul><ul><li>Venture capital for the uninitiated, naïve entrepreneur </li></ul><ul><li>Business Economics 101 Sundays and after hours </li></ul><ul><li>What to do when nothing will fix the problem </li></ul>GOOD HELP IS HARD TO FIND The eternal challenge of finding, training and keeping competent employees who want to work <ul><li>Hunting Grounds Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>How to find them </li></ul><ul><li>How to train them </li></ul><ul><li>How to keep them </li></ul><ul><li>How to enthuse and incent them </li></ul><ul><li>How to create and maintain high employee morale </li></ul><ul><li>How to nurture self-starting behaviors </li></ul><ul><li>How to handle trouble makers who may be creative </li></ul><ul><li>How to make room for unique individual contributions </li></ul>
  7. 7. POSTERS Market Trends Market Trends Posters describe a specific cultural development that may impact a business and its task solutions. A series of 3 or 15 Market Trends Posters can help identify broad areas of need within customer segments and markets. Market Trends Posters help groups to invent ideas to address targeted areas of consumer need & business opportunity. Market Trends Posters provide a visual record of the cultural developments, needs and opportunities that exist at the time solutions are being invented. TIME CRUNCH HITS KIDS Time is no longer just an adult problem. Kids report being too busy to have time for meals and getting enough sleep. <ul><li>Market Trends Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Most teens want jobs in order to earn their own money, and many work full time while going to school. </li></ul><ul><li>Children need 10+ hours of sleep each night, but often get 7 or less. They are falling asleep in school. </li></ul><ul><li>Kids and teens are expected to carry a heavy load of extra-curricular activities – church, sports, music, etc. </li></ul>
  8. 8. OUR DIET IS UNIQUE TO US! Customized eating habits have become the norm in U.S. households. We all have our own personalized diets. <ul><li>Market Trends Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Food purchasing has become a customized experience </li></ul><ul><li>Food preparation is a highly personalized process </li></ul><ul><li>Eating rituals are different for different family members </li></ul><ul><li>It has become very difficult to invite guests for a meal </li></ul><ul><li>Kitchens, implements and tools are now status symbols </li></ul><ul><li>Outdoor grilling and food prep is a world of its own </li></ul>“ NATURAL” MEANS “HEALTHY” Many consumers believe that foods marketed as “natural” will help to keep them healthy, slimmer, more attractive, and more energetic <ul><li>“ Natural” means no additives, preservatives or transfat </li></ul><ul><li>“ Natural” means as few ingredients as possible: simple </li></ul><ul><li>“ Natural” does not have to be “organic” for everyone </li></ul><ul><li>Whole foods are perceived as “natural” </li></ul><ul><li>Interest in nutraceutical foods is growing </li></ul><ul><li>Children still try to avoid “natural” or “healthy” foods </li></ul>Market Trends Poster to stimulate ideation – Kevin Miller, I.F.
  9. 9. POSTERS Technological Capabilities Technology Posters describe emerging and existing capabilities that may impact a business and its task solutions. A series of 3 to 15 Technology Posters can define capability options that suggest specific directions for solutions to tasks. Technology Posters help groups invent solutions with specific forms & functions based on real technological feasibility. Technology Posters provide a visual record of the emerging and existing capabilities and their implications for the task at the time of the project. BIO-ENGINEERED CROPS How to feed and fuel the world with new super-crops <ul><li>Technology Poster Art to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Bio-engineer crops for higher yield, insect and disease resistance, and larger, healthier, prettier produce </li></ul><ul><li>Weed & pest control technologies are more eco-friendly </li></ul><ul><li>Seed coating technologies may solve multiple problems </li></ul><ul><li>Bio-fuel production that does not compete with food supplies can become a reality </li></ul>
  10. 10. RESEALABLE SEALS THE DEAL Package resealing technologies are essential to household food storage and preparation <ul><li>Technology Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Resealing technologies are perceived as effective and desirable by consumers </li></ul><ul><li>Consumers desire resealable packaging for both shelf stable and refrigerated products – liquids and solids </li></ul><ul><li>Food spoilage tests compare resealing technologies and reveal considerable efficacy differences </li></ul><ul><li>Bags, bottles, zippers, screw-on, flip-up, latch, twist-lock, press-release, pop-top and other technologies. </li></ul>SENSORY FEEDBACK: IT WORKS! Sensory feedback technologies can tell us in many ways that the product works or doesn’t <ul><li>Technology Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Visual, olfactory, tactile, taste and sound cues alert consumers to product efficacy and need to replace </li></ul><ul><li>Sensory cue technologies are perceived as “real” even if they have no actual function – i.e. digital camera click </li></ul>
  11. 11. POSTERS Task Themes Task Theme Posters describe the challenge for which the ideation group will invent solutions. A series of Task Theme Posters can help a group understand the parameters of the job to be done – scope and boundaries. Task Theme Posters can describe a set of potential areas in which challenges might be addressed and solutions invented. Task Theme Posters provide a visual record of the group’s charter and help to persuade management and the larger organization of the need for the project. TASK : INVENT A ZERO-CARBON FOOTPRINT LIFESTYLE Task Theme Poster to stimulate ideation – Kevin Miller, I.F.
  12. 12. INVENT DESSERTS THAT LOOK AND TASTE SINFUL AND PROVIDE A HEALTHY BENEFIT TO CONSUMERS <ul><li>Task Theme Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Indulgent, decadent, great taste and mouth feel </li></ul><ul><li>Low fat with creamy texture, high flavor and very sweet </li></ul><ul><li>No transfat, filler or unnecessary color or preservatives </li></ul><ul><li>High in protein, vitamins and food value </li></ul><ul><li>Shelf stable, refrigerated and ready-to-bake options </li></ul><ul><li>Some options may be both low fat and low calorie </li></ul><ul><li>Perceived as delicious and good for you by consumers </li></ul>ADD MAGIC TO OUR CURRENT PRODUCTS AND SERVICES – MAKE THEM IRRESISTIBLE! <ul><li> Task Theme Poster to stimulate ideation – Kevin Miller, I.F. </li></ul><ul><li>Delight consumers with new unexpected features </li></ul><ul><li>Surprise consumers with unanticipated new value </li></ul><ul><li>Add heightened sensory experience in everything we do </li></ul><ul><li>Make us the world class leader in our category </li></ul><ul><li>Appeal to children and lock in their loyalty for life </li></ul><ul><li>Build our trust equity into a legendary legacy brand </li></ul><ul><li>Make news headlines! </li></ul>
  13. 13. SEGMENT PERSONALITY ART Inventing Products, Services and Solutions for Targeted Customer Segments Segment Personality Art is an effective way to focus an ideation team on specific needs and preferences of demographic groups they want to attract and serve. Portraits and written descriptions evoke the presence and life stories of actual people. Segment Personality Art and stories are created by combining data from real customer research to create fictional individuals who can accurately portray specific demographic groups. Grandma Thelma, Head of Household Segment Personality Poster to stimulate ideation – Kevin Miller, I.F.
  14. 14. BUSY YOUNG PROFESSIONAL Al Green, Print Production Manager Al is a 38-year-old married father of three young children, including baby daughter Jennifer, born just six months ago, so he doesn’t get much sleep at night. That makes life extra tough for this ambitious print production manager for a large Chicago publication house. “People fall behind in their writing, editing and art schedules, but they don’t want to push back the delivery date, so the rush always lands on us, and we have to make up for lost time,” laments Al. On top of all that, Al Green is also working hard to get his MBA nights and weekends, because he readily admits, “I want to run this whole place some day. I don’t plan to be just a production manager forever, you know!” Al Green, Print Production Manager Segment Personality Art to stimulate ideation – Kevin Miller, I.F.
  15. 15. LOW SOCIO-ECONOMIC BLUES Joy Neal, Truck Stop Waitress Joy Neal is a 45-year-old truck stop waitress at “The 18 Wheeler” on I-40 just east of Memphis. She moved into her dad and mom’s trailerhouse there 8 years ago after both her parents were killed in a drunk driving incident. She still has one of their old dogs, 3 cats, and 4 big parrots her boyfriend Ed brought with him when he moved in 3 years ago after Joy’s last child left home. Living in a trailerhouse, Joy worries about tornadoes and wants to buy a real house, but she can’t seem to get ahead, while helping her 3 grown kids support her 5 grandchildren. Ed lost his job at the liquor store, and at 60 he doesn’t want to work anymore anyway. So Joy buys a lot of lottery tickets and hopes to win big and buy a real house. Joy Neal, Truck Stop Waitress Segment Personality Art to stimulate ideation – Kevin Miller, I.F.
  16. 16. 45 to 90-second Rapid Image Art to accompany handwritten Concepts Sheets Kevin Miller, I.F. RAPID IMAGES 45 – 90-second Rapid Image sketches to accompany handwritten Concept Sheets In group ideation, participants often write one-page concept sheets to develop a wish headline from the brainstorming flip charts into a next stage rough concept for further consideration. Drawing a rapid image sketch in front of the group while the writers report their concepts not only entertains the participants and holds their attention on the ideas, but also adds visual clarity to a display wall of 30 to 200 handwritten concept sheet. People often comment that without the sketches they’d have trouble recalling concept details.
  17. 17. 45 to 90-second Rapid Image Art to accompany handwritten Concept Sheets Kevin Miller, I.F.
  18. 18. 45 to 90-second Rapid Image Art to accompany handwritten Concept Sheets Kevin Miller, I.F.
  19. 19. CONSTANT IMAGING Nonstop Art Production of Posters and Murals during Ideation Sessions & Meetings Constant Imaging is art production all through group meetings that may include presentations, Q & A, ideation sessions, and small group discussions. The murals and/or posters that are the Constant Imaging deliverables provide a visual history of the topics covered and the experience of the meeting. These can be used to illustrate the notes and other communications about the event and its accomplishments to a wider audience. Some groups have even made T-shirts from this art to celebrate the experience.
  20. 24. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. VISUAL RECORDING Visual Art and Text Record of Meeting Presentations and Events Produced in Real Time Visual Recording is note taking through visual art and text of group meetings that may include presentations, ideation sessions, and small group discussions. The murals and/or posters that are the Visual Recording deliverables provide a history of the topics covered in visual art and calligraphy. These can be used to illustrate communications & publications about the event and its accomplishments to a wider audience. Some groups make other gift items from this art to help everyone remember the experience.
  21. 25. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F. Visual Recording in Meetings to create a visual Art & text record – Kevin Miller, I.F.
  22. 26. 72 panels painted by meeting participants & assembled as mural – Kevin Miller, I.F. MURALS Group participation or single artist murals created during conferences and meetings When produced on many canvas boards taped together, pieces of a mural can be meaningful souvenirs of the experience. In some cases the artist sketches the line art and participants are invited to paint in the colors and details however they wish, producing a quilt-like composition when all the panels are assembled at the end of the event. Whether the group or the artist paints all the panels, the mural can be photographed and then taken apart so that everyone can have a detailed piece of the event to take home with them. One of the 72 mural panels was given to each participant as this I.F. meeting ended
  23. 27. Color Art Board (fictitious example) – Kevin Miller, I.F. Color Art Board for consumer testing and development – Kevin Miller, I.F. ART BOARDS Art Boards in color, gray tones or black and white line art for consumer testing/ development After the ideation sessions and selection of concepts for consumer testing and development, Art Boards in color, gray tones, or black and white can be useful in defining concepts for focus groups, and presentation to management, whether concepts are left deliberately ambiguous for refinement, or drawn in detail to get reaction to specific forms and features. Final art boards can serve almost like prototypes for consumer testing and provide a clear record of developmental decisions and concept selections.
  24. 28. Detailed Gray Tone Art Boards eliminate color as a variable – Kevin Miller, I.F. Detailed Gray Tone Art Boards eliminate color as a variable – Kevin Miller, I.F. Detailed Gray Tone Art Boards eliminate color as a variable – Kevin Miller, I.F. Detailed Gray Tone Art Boards eliminate color as a variable – Kevin Miller, I.F.
  25. 29. Black & White Line Art Boards suggest that a concept is open to revision – KLM, IF Black & White Line Art Boards look intentionally simple & developmental – KLM, IF Black & White Line Art Boards don’t have to be boring! – Kevin Miller, I.F.
  26. 30. WHY INCLUDE ART? Because… IT WORKS! When art is part of the party, participants are engaged and delighted, experiencing significantly enhanced understanding and value in their search for solutions. Those who experience the power of art in creative problem solving, research and post-portfolio processes, cannot imagine attempting them without it thereafter. Art lingers in hallways, lunchrooms and offices years after projects end, keeping on with the I.F. promise to inspire deep understanding and meaningful innovation long after its original purpose has been fulfilled. Art helps us to be more creative.

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