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Commercialisation Australia Program Overview 2012


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Overview of the Commercialisation Australia Funding Program, presented by Sheryl Frame, WA Case Manager, Commercialisation Australia at ICWA R&D Workshop held on 14 November 2012 at the Jakovich Function Centre in Henderson.

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Commercialisation Australia Program Overview 2012

  1. 1. Program Overview Sheryl FrameCase Manager, Commercialisation Australia September 2012
  2. 2. Commercialisation Australia• Announced in the 2009-10 Federal Budget – an important component of Powering Ideas: an innovation agenda for the 21st century• Funding of $278 million over 5 years to June 2014, plus $82 million a year thereafter• Objective is to build the capacity of, and opportunities for, Australia’s researchers, entrepreneurs and innovative firms to convert intellectual property into commercial ventures• Program opened for applications on 4 January 2010• Competitive, merit based program
  3. 3. Powering Ideas – Private Sector
  4. 4. Bridging the Gap Early Early investigation Commercialisation Full-scale production and basic and later stage and certain marketing research Technical Work activities X  Commercialisation Australia X
  5. 5. Commercialisation Australia Solution Providing more than just money... Participant Funding Case Manager Mentors Networks
  6. 6. Case Managers26 Case Managers across Australia• All experienced in commercialisation and business building• Provide tailored assistance to participants• Work with participants for duration of grant• Collegiate network• No fee for service for participants
  7. 7. Volunteer Business Mentors• Key element of CA value add• Seeking 3 Categories of Mentor: – Successfully commercialised IP in the past – Domain experts in a technical field – Professional investors, angels, high net worth• 2 - 4 hours per month• Advice money can’t buy
  8. 8. The Story So Far…. 26 Case Managers around Australia Funding of $126.5 million announced as at 2 November 2012 322 ParticipantsWA QLDCase Managers – 3 Case Managers – 5Participants - 34 Participants - 83SA and NTCase Managers – 3SA Participants – 19 NSW and ACTNT Participants – 1 VIC and TAS Case Managers – 8 Case Managers – 7 NSW Participants – 88 VIC Participants – 77 ACT Participants – 10 TAS Participants – 10
  9. 9. Value of Grants by Key Technology As at 2 November 2012, 322 Participants have been supported with grants valued at $126.5 millionManufacturing, BiotechnologyEngineering and Design $12.9 million$52.6 million 42% 10% 13% 35% Software and Web Computer Systems Design and Hardware $ 44.5 million $16.5 million
  10. 10. Value of Grants by Key Market As at 2 November 2012,Auto, Aviation, Marine and TCF Automotive, Aviation, Marine & TCF 322 Participants have been OEM supported with grants OEM valued at $126.5 million Infrastructure and& Building Infrastructure Building Health and Medical Health & Medical Entertainment, Tourism Entertainment, Tourism & Sport and SportEnergy, Mining and Resources Energy, Mining & Resources Education and & Training Education Training Defence, SecuritySecurity Defence and & Safety Business and BusinessCommunications & Communications Agriculture and Food Agriculture & Food Grant Value ($ million) 0 5 10 15 20 25 30
  11. 11. Program ModelMultiple entry and exit points to the program• Competitive, merit based selection process• Assistance tailored to the needs of the participant• Case Managers – matched with participants while they are with CA to guide them through the commercialisation process• Volunteer Business Mentors – share insight, networks and experience as facilitated by Case Managers
  12. 12. Commercialisation Australia SolutionAustralian Firms, Entrepreneurs and Researchers (via Commercialisation Offices) Entry Entry Entry Entry Skills and Experienced Proof of Concept Early Stage Knowledge Executives Grants from Commercialisation $50,000-$250,000 Grants from Expert advice and services Up to $350,000 over 2 $50,000-$2,000,000 up to $50,000 years to engage a Chief 50:50 funding contribution Executive Officer or other 50:50 funding contribution 80:20 funding contribution executive 2 Years To test Commercial Viability For those new to (not R&D) 50:50 funding contribution To assist with bringing a new Commercialisation 12 Months product, process or service to 12 Months market Case Managers Volunteer Business Mentors Advice and mentoring throughout life-cycle Provide introductions and networking opportunities Exit Exit Exit Exit Multiple Exits(inc. Fast Failure, Licensing, Angel Investment, Joint Ventures, Referral to other Programs)
  13. 13. Applicant eligibility – Researchers and Individuals • Must apply through a university or publicly funded research agency (PFRA) commercialisation office or Eligible Partner Entity • Must demonstrate appropriate access to the IP for the project • Can only apply for the Skills and Knowledge component or Proof of Concept component • Must be undertaking eligible activities to commercialise a new, clearly defined product, process or service • The university commercialisation office, PFRA commercialisation office or Eligible Partner Entity becomes a party to the contract with the Commonwealth
  14. 14. Applicant eligibility – Companies • Must be a non tax-exempt company incorporated under Corporations Act 2001 (with an ABN and an ACN), or an individual who will form a company if successful • Group turnover in each of the past 3 financial years must be <$50 million for Early Stage Commercialisation grants or <$10 million for all other assistance • Must have the ability to fund share of project costs not met by the grant • Must have appropriate access to the IP for the project • Must be undertaking eligible activities to commercialise a new (novel), clearly defined product, process or service
  15. 15. Need for Funding• The Commercialisation Australia Board assesses applications first against this criterion• Only applications that satisfy this criterion will be assessed against the remaining merit criteria and receive a merit ranking• Applications must explain why it would be unreasonable of the CA Board to expect them to raise the money otherwise
  16. 16. Market Opportunity• Explanation of the customer problem solved and/or what market demand the product, process or service satisfies• Definition of the target market• Estimation of the size of the target market• Definition of the project IP, how it will address the market opportunity, and any protection mechanisms employed
  17. 17. The Value Proposition • a clear, concise and compelling value proposition, i.e. why the customer will buy the product, process or service – Must be relative to the to the competition – May involve users, purchasers, influencers and other stakeholders
  18. 18. The Execution Plan • Current status and immediate challenges in commercialising the innovation. • A clear plan to overcome these challenges (PROJECT PLAN) • Post-project plan for achieving business viability, including: – Clear objectives for overcoming further challenges – core elements and means to achieve profitability and return on investment (with robust projections) – a sound intellectual property strategy.
  19. 19. Management Capability • Explanation of what level of expertise is held in: – commercialisation management, – project management, – business management and – relevant sector/technology domain • What role will each play in the “project” – This should link with the PBC, including the percentage of time.
  20. 20. National Benefits • Explanation of how the project will improve Australia’s participation and competitiveness in the global economy • Explanation of what significant spill-over benefits will accrue to Australia and how they will come about through the conduct of the project and/or commercialisation of its results including: – diffusion of knowledge and skills; – diffusion of new products, processes or services; – increased collaboration between businesses and/or businesses and research institutions
  21. 21. Application Process• Step 1: KNOW THE PROGRAM: website, literature, etc (CIG is your rulebook for CA); self assess eligibility and merit.• Step 2: Submit Stage 1 Application Form (Download from the website email to
  22. 22. Contacting UsWebsite: 13 22 56Email: Sheryl Frame: Marcus Christian: Chris Farquhar: