2. The Devil Wears Prada (2006)
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
3. What is fashion thinking?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
4. Fashion Thinking:
“A creative approach to
business strategy that utilizes
the best practices from the
fashion industry…
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
5. “…harnessing the power of technology,
story, experimentation, trends and open
sourcing
to add meaning and value to the
functional and experiential spheres of
products and services.”
-Natalie Nixon, Valerie Jacobs & Johanna Blakley
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
18. How: The Process
5- Two-Way Engagement
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
19. How: The Process
6- Remix & Connect
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
20. How: The Process
7- Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
21. How: The Process
1. Style
2. Built for Speed
3. Trends
4. Storytelling
5. Two-Way Customer Engagement
6. Remix & Connect
7. Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
22. How does Apple Do It?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
23. How does Apple Do It?
Trendsetter
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
24. How does Apple Do It?
• Trendsetter
• Storyteller
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
25. How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate Relationships
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
26. How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate
Relationships
• Customer
Desire…
Craves More
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
27. How does Apple Do It?
• Trendsetter
• Storyteller
• Intimate
Relationships
• Customer
Desire… Craves
More
• Collaborator
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
36. Fashion Thinking
1. Style
2. Built for Speed
3. Trends
4. Storytelling
5. Two-Way Customer Engagement
6. Remix & Connect
7. Open Source Sharing
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
37. Pledge
What will you do to inject
fashion thinking into
your product/service idea
over these next 3 weeks
at EIA?
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
38. Thank You!
Natalie W. Nixon, PhD
@natwnixon
European Innovation Academy
July 6, 2015
Natalie Nixon, PhD c. 2015 (EIA 7-5-
15)
Editor's Notes
21st c landscape is VUCA and quickly evolving…FI values flexibility, responsiveness and speed- attributes that are necessary in the crowded digital space
Temperley London 2015 vs Top Shop(pant) and H&M (vest)Why has the fashion industry become the one to model? We believe that the fashion industry offers an enviable model for innovation because it is well-suited to a digital economy. Unlike many other creative industries (music, film, publishing, etc.) fashion has very little copyright and patent protection. Fashion designs are knocked off by H&M and Zara and Target because it’s actually legal to do so. Ironically, we believe that this is one reason the fashion industry is so resilient: designers have never had the luxury of exerting a monopoly on their designs. They’ve never been able to collect licensing fees or sit back and sell the same product year after year. As soon as their work is copied, they need to move on, developing new product that will be even more desirable than the last batch.
The only strong legal protection that a fashion company has is its name, the trademark, which guarantees a certain level of quality and becomes synonymous with a certain sense of style and a distinctive story that resonates in the marketplace. We believe that now it is imperative for all industries to put the kind of energy and creativity into their brand that fashion designers do.
We believe that organizations well outside of the fashion industry could learn how to be more creative and innovative from “fashion thinkers” who are experts at creating and marketing products that consumers desire and competitors attempt to copy.
We have identofied 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…
We have identified 7 distinctive characteristics of fashion thinking…