How to
Build & Present a
Perfect Pitch
Yrjö Ojasaar J.D.
yrjo@SolonPartners.com
What is a Perfect Pitch?
Perfect Pitch
• Presentation that achieves its goal
What is the goal?
• Get to the next level
What is the Next Level?
What is the Next Level?
1-Pitch
to conquer all myth…
Min. Steps to Next Level
Elevator Pitch
60 sec.
Slide Deck Pitch
20 min.
Board Pitch
+1 hr.
… …
Consider your Audience
Angel Investors Accelerators
Venture Capital
Reminder - Myth!
What Motivates?
Engage your audience
Elevator Pitch
We solved problem X for customer niche Y
Customer base is growing at Z% per week/mo
Ready to scale our busi...
Elevator Pitch Rules
First 5 sec. to win attention for 55 sec. more
One convincing U.S.P.
The Ask!
Short, Clear, Memorable.
Basic (30 sec.) Template:
Our Target Customer are _________________,
their Need/Pain we address is ________________.
1.
2....
Up-Sells:
Our Customer are _________________ [STORY],
the Need/Pain we address is ________________.
1.
2.
3.
We solve this...
• Strong Opening
• Strong Finish
• Emotional Appeal
• Narrative
• More Vision, less details
Presentation Style:
Perfecting a Pitch:
Great Pitch
Peak Interest
Art of Follow-Up
Art of Follow-Up
Great Pitch
Peak Interest
Build Interest
1 Pager
Confirm Interest
Presentation
Lock-in Interest
B.P /Deal
Slide-Deck
Our Customer are _________________ [STORY],
and their Need/Pain we address is ________________.
1.
2.
3.
We sol...
Up-Sells
Board Pitch
+1 hr.
Prepare assuming that by this time the
key decision makers are probably as
smart as you think you are …...
Pitching & Storytelling
Thank you for your time
Questions are always
welcome!
Yrjö Ojasaar J.D.
yrjo@SolonPartners.com
Upcoming SlideShare
Loading in …5
×

2014 How to Build & Present a Perfect Pitch by Yrjö Ojasaar

1,303 views

Published on

Published in: Technology

2014 How to Build & Present a Perfect Pitch by Yrjö Ojasaar

  1. 1. How to Build & Present a Perfect Pitch Yrjö Ojasaar J.D. yrjo@SolonPartners.com
  2. 2. What is a Perfect Pitch?
  3. 3. Perfect Pitch • Presentation that achieves its goal
  4. 4. What is the goal? • Get to the next level
  5. 5. What is the Next Level?
  6. 6. What is the Next Level?
  7. 7. 1-Pitch to conquer all myth…
  8. 8. Min. Steps to Next Level Elevator Pitch 60 sec. Slide Deck Pitch 20 min. Board Pitch +1 hr. … …
  9. 9. Consider your Audience Angel Investors Accelerators Venture Capital Reminder - Myth!
  10. 10. What Motivates?
  11. 11. Engage your audience
  12. 12. Elevator Pitch We solved problem X for customer niche Y Customer base is growing at Z% per week/mo Ready to scale our business & team globally We are looking for a good partner to help us do that
  13. 13. Elevator Pitch Rules First 5 sec. to win attention for 55 sec. more One convincing U.S.P. The Ask! Short, Clear, Memorable.
  14. 14. Basic (30 sec.) Template: Our Target Customer are _________________, their Need/Pain we address is ________________. 1. 2. 3. We solve this by (stage prototype/beta/pilot/recurring rev./etc.): _________________, and our product/service is better than the competitors’ because: ________________. We make money by : ________________. 4. Can I show you/meet/etc. : ________________. [ASK]
  15. 15. Up-Sells: Our Customer are _________________ [STORY], the Need/Pain we address is ________________. 1. 2. 3. We solve this by: _________________, and our product/service is better than the competitors’ because: ________________. We make money on this product/service by : ________________. 4. Total Market is X and Addressable Market is Y 5. Metrics/Traction/Money/Customers/Etc. of this product/service: ________________. Team includes the following stars/experts/etc : ________________. 6.
  16. 16. • Strong Opening • Strong Finish • Emotional Appeal • Narrative • More Vision, less details Presentation Style:
  17. 17. Perfecting a Pitch:
  18. 18. Great Pitch Peak Interest Art of Follow-Up
  19. 19. Art of Follow-Up Great Pitch Peak Interest Build Interest 1 Pager Confirm Interest Presentation Lock-in Interest B.P /Deal
  20. 20. Slide-Deck Our Customer are _________________ [STORY], and their Need/Pain we address is ________________. 1. 2. 3. We solve this by: _________________, and our product/service is Better than the competitors’ because: ________________. We make Money on this product/service by : ________________. 4. Total Market is X and Addressable Market is Y 5. Metrics/Traction/Money/Customers/Etc. of this product/service: ________________. Team includes the following stars/experts/etc : ________________. 6.
  21. 21. Up-Sells
  22. 22. Board Pitch +1 hr. Prepare assuming that by this time the key decision makers are probably as smart as you think you are … maybe smarter
  23. 23. Pitching & Storytelling
  24. 24. Thank you for your time Questions are always welcome! Yrjö Ojasaar J.D. yrjo@SolonPartners.com

×