Connect Now: Social Media Tools for Relevant PR

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This brief presentation was for a group of PR professionals who wanted an overview of the social-media space.

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Connect Now: Social Media Tools for Relevant PR

  1. 1. Social media tools for relevant PR CONNECT NOW
  2. 2. What defines great PR?
  3. 3. Connections! Great PR… • Links people • Understands hyper-local coverage • Invites opinion • Seeks partners/collaborators •
  4. 4. In contrast… poor PR Creates distance • Ignores hyper-local • Discourages opinion • Resists collaboration •
  5. 5. Social media helps you connect!
  6. 6. What is social media? Internet-based • Shared-meaning • Infinite • Cheap •
  7. 7. Build your toolbox Twitter.com Plurk • • Facebook Delicious • • Stumbleupon Corporate Blogs • • Digg 1-minute video • • Newsvine Webinars • • ConversantLife MailChimp • • YouTube iStockPhotos • • My Space Mobile campaigns • •
  8. 8. More… Veoh Topix • • iTunes Search engines • • Tangle Constant Contact • • Skype Eons • • Gabcast FriendFeed • •
  9. 9. Resources My favorites Some others… • Problogger • Onlinejournalismblog • Wired • Readwriteweb • Skelliewag • Imediaconnection • Buzzmachine • Mashable • Brandweek • Intel3.0 • Mediabistro • OJR
  10. 10. Social media tools… Help you… • Build distribution channels for free • Deepen your skills • Learn what people want • Generate buzz • Spread the brand •
  11. 11. And… • Generate ‘organic’ coverage • Open the doors of a client’s company • Avoid spin
  12. 12. Social media CRASHES barriers It levels the playing field…
  13. 13. Think about it… Authors/publishers • Amateur photography • Political observers • Free training • Citizen journalists • Greater access to • information Micro/macro coverage • • New field of New histories • competition Revised histories • • Self-defining networks Collaboration •
  14. 14. And a product or idea wins on… • Utility • Perceived experience • Generated passion
  15. 15. Great PR is real… Straightforward • Accessible • Observant • Diligent • Compassionate • Consistent • Communal •
  16. 16. Marry Great PR with social media… To express values • To encourage seamless innovation • To interact with others • To build credibility • To build international ties •
  17. 17. Great PR is more about connecting than just representing a client.
  18. 18. You are the interactive point between your client and a fickle consumer, a judgmental audience, and a well-informed crowd.
  19. 19. Use your access wisely!
  20. 20. For more information about this presentation, please contact: Daybreak Lit jhowardellis@gmail.com
  21. 21. Credits • Wikipedia.com

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