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Branding Kenya Brochure Final -Inno Garage Consulting


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Branding Kenya Brochure Final -Inno Garage Consulting

  1. 1. Rugged Majesty of Mount Kenya: KENYA A natural symbol of the birth of the nation 1
  2. 2. National Anthem O God of all creation, Bless this our land and nation. Justice be our shield and defender, May we dwell in unity, Peace and liberty. Plenty be found within our borders. Let one and all arise With hearts both strong and true. Service be our earnest endeavour, And our Homeland of Kenya, Heritage of splendour, Firm may we stand to defend. Let all with one accord In common bond united, Build this our nation together, And the glory of Kenya, The fruit of our labour Fill every heart with thanksgiving. 2 KENYA
  3. 3. KENYA is the world’s favourite safari destination. The economic giant of the Eastern and Central African region and the main gateway to Africa, Kenya is a hospitable and friendly country, with a thriving economy and unmatched natural attractions. It boasts picturesque landscapes adorned by the Great Rift Valley, the snow-capped Mount Kenya and numerous tropical forests, rivers, lakes and coastal beaches. Kenya is home to the largest species of wildlife in the world. to succeed. The numerous athletes and medalists give a true testimony of the resilience of the people of Kenya. In terms of trade, industry and investment, Kenya has some of the most competitive and attractive incentives and resources in Africa. This young African democracy, which has been a haven of peace since its independence in 1963 is arguably one of the best places in the world to visit, live and invest. Kenya – A holistic indescribable experience. The Kenyan people besides being warm-hearted and friendly are renowned for their hard work and determination KENYA 3
  4. 4. Foreword from the President I am pleased to write a foreword for this attractive and insightful publication about Kenya. In this book, you will find many things said about Kenya, some of which may be new, and others that you already know. It is my hope that the book will enable readers to broaden their knowledge of our country and experience a new understanding and perception of Kenya and its people. Kenya remains a relatively stable and peaceful nation, despite the challenges we have faced over the years. The stability and success of our nation demonstrates that we are a resilient people, and we are always ready to find solutions to our problems. And more importantly, we have been swift to seize the challenges that confront us and transform them into opportunities for enhancing the political, social, and 4 KENYA
  5. 5. economic development of our society. In this respect, the Grand Coalition Government, working together with Parliament, passed various legislation this year to enable the government implement various reforms to ensure transparency in the management of the affairs of our nation. I am confident that as a people, we are capable of overcoming the problems we face, and building a united, stable and prosperous nation. I therefore want to assure our friends and well-wishers that Kenyans are determined to uphold our nationhood. We are committed to living in unity, while recognizing the diversity of our people. Indeed all of us, regardless of ethnicity, race or religion, are inextricably tied together, with a common destiny. That destiny, as spelt out in Vision 2030 aims at building a prosperous and equitable nation that is an example to the region, and the world of what Africa is capable of achieving. Accordingly, the theme of this publication is not only appropriate, but also timely. Over the last six years, the government has implemented a variety of reforms to make our country investor-friendly. We welcome investors to take advantage of the unique and abundant opportunities we offer to put their money in various sectors of our economy. Indeed, Kenya is today one of Africa’s most well endowed countries in terms of human capital, entrepreneurship and work ethic. The country has a large portfolio of investment opportunities, ranging from the diverse natural resources and a vibrant agricultural sector to sophisticated infrastructure as well as the financial and information services sectors. In this regard, Nairobi has grown to become the region’s financial, transport and tourism hub, while Mombasa is the gateway to the Eastern Africa region. Investors will find well developed infrastructure, including roads, railway, air transport, and telecommunications linking Kenya to the rest of Africa and the world. Investors will also be happy to know that Kenya has a large pool of highly talented and skilled labour. This publication is, therefore, also an invitation to investors, friends and well-wishers to visit Kenya. I assure you that you will not be disappointed. Kenya is a land of contrasts – of enchanting landscapes, a snowcapped mountain on the Equator, expansive savannas that are home of the big five and countless, varied wildlife in their natural habitats that make Kenya a true safari country. Moreover, Kenya’s coastal region tells the story of hospitality and of timeless contacts with the rest of the world, a story that is still eloquently told by the numerous historical monuments and sites, while the beautiful, white sandy beaches and an all-year round warm climate assure our visitors a funfilled holiday experience. Welcome to Kenya. H.E. Mwai Kibaki President of the Republic of Kenya KENYA 5
  6. 6. Foreword from the Prime Minister It is my pleasure to write the foreword to this useful fact-book on Kenya, especially at this particular time when our country has regained its balance following the political crisis that engulfed it in early 2008. Kenya is back in business as the gateway to the vast and fast growing African market on the eastern seaboard. We have reclaimed our reputation and position as the destination of choice for investment, trade and tourism in Eastern and Central Africa. We in Kenya firmly believe that the private sector provides the main engine for sustainable economic growth. The Government of Kenya is firmly committed to working closely with the both the domestic and foreign private sector to generate wealth in the fight against poverty and underdevelopment. 6 KENYA
  7. 7. Kenya offers guaranteed lower production and operational costs and faster business set-up than most other countries, through the following measures: • a 100 per cent investment deduction on capital expenditure within 20 years. • a one-stop-shop system for required licenses upon entry. The Government places great emphasis on providing a conducive and enabling environment for business. Maintaining Kenya’s highly skilled labour force is a top priority alongside issues of security, affordable energy supply, responsiveness of the public sector to business needs, upgrading infrastructure and ensuring a pleasant multicultural environment to live in. Kenya’s unique geographical position offers time flexibility in crossinteraction with businesses in other time zones from Auckland in New Zealand to Los Angeles here in the U.S., without the loss of sleep! Nairobi is the regional hub for air and sea • a ten-year Corporate Tax holiday and a 25 per cent tax rate reduction for 10 years thereafter. • a ten-year withholding Tax holiday on non-resident remittances. • duty and Value Added Tax (VAT) exemption on imported or locally sourced raw materials, construction equipment and other business inputs except motor vehicles and some fuels. • exemption from Stamp Duty. transport for East, Central and Southern Africa, offering daily air connections to West Africa and other parts of the world. As a founder-member of the East African Community (EAC) and the Common Market for Eastern and Southern Africa (COMESA), Kenya offers access to a vast market of more than 400 million people. Kenya hosts a large number of regional bodies, multinationals and international organizations. This, together with the multi-racial fabric of Kenyan society, makes most cities and urban centers in the country global in matters of faith, education, culture, cuisine and character. Welcome to Kenya! You will enjoy visiting or doing business in Kenya. Raila Amolo Odinga Prime Minister of the Republic of Kenya KENYA 7
  8. 8. Magnificent Kenya 8 KENYA
  9. 9. Complete in its splendour: KENYA The unparalled breathtaking Kenyan landscape 9
  10. 10. 10 KENYA Elephant: Majestic giant of the Kenyan wild
  11. 11. Kenya at Glance POPULATION Estimated in 2007 at 37,183,924 LAND AREA 591,383 square kilometers CAPITAL CITY Nairobi PRINCIPAL TOWNS Mombasa Nakuru Kisumu ECONOMY Free market enterprise GOVERNMENT Multi-party democracy PARLIAMENT A single chamber of 210 elected and 12 nominated members whose life lasts five years. MAIN GATEWAYS Jomo Kenyatta International Airport Moi International Airport Wilson Airport CURRENCY Kenya shilling (Ksh75 is equivalent to One US Dollar) LANGUAGES English and Swahili are the main and official languages but there are over 40 other local dialects. BEST SAFARI TIME A visit to Kenya is a truly unique and unforgettable experience. The best times to fulfill one’s lifetime dream for a great Safari to Kenya (ideally for two to three weeks) is July to February, although the country is hospitable and attractive to the visitor throughout the year. Time for an idyllic game viewing safari is July to September when a one of the greatest spectacles on earth takes place as more than a million wild animals, mainly wildebeest and zebras cross the Mara River into the world-famous Masai Mara National Reserve. NATIONAL CARRIER Kenya Airways, which is affectionately tagged “The Pride of Africa” flies to more than 48 different destinations in Africa, Europe, the Middle and the Far East and is soon to fly to the USA. Fort Jesus: Memorial to Kenya Coast’s rich history KENYA 11
  12. 12. Savour the savannah: Open, inviting plains of the hinterland Land of infinite variety Renowned globally as the cradle of mankind, Kenya is a land of great variety and spectacular physical and climatic contrasts usually found in entire continents, from high snow-capped mountains with alpine forests to hot dry deserts and lovely sandy beaches. There is so much to be seen and enjoyed in Kenya, ranging from the pre-historic splendour of the Rift Valley to the beautiful shores of the Indian Ocean, lined with unique mangrove forests and to Lake Turkana, the world’s largest desert lake. From the modern social and cultural hub of Nairobi (the only city with a national park within its boundaries), to the vast breathtaking expanses of wildlife parks such as the Tsavo, Mt Kenya, the Masai Mara and Amboseli, a visit to Kenya presents the ultimate dream for any traveler. In the words of famous author Ernest Hemingway, “Kenya is unknowable, unimaginable, and unbelievable.” In terms of size, this great East African country is some 12 KENYA 583 000 kilometers square, lying at the centre of the eastern part of the African continent. Like its spectacular variety of wildlife, physical and climatic conditions, Kenya is a linguistic and cultural melting pot, with at least 42 different tribes and people of different races who live harmoniously together. The rich vegetation that acts as cover for some of Kenya’s spectacular landscape also provides shelter for the great variety of wildlife. The varied altitude of kenya gives the country unique climatic features. The lower areas of the country have high temperatures, with humidity dependent on proximity to water bodies. The highlands are mild and cool with relatively high rainfall patterns. The popular Kenyan coast along the Indian Ocean and the regions around Lake Victoria, the second largest freshwater body in the world, and the source of the River Nile, are usually hot or warm and humid. A visitor to Kenya can experience and enjoy these varied climatic conditions within a short time.
  13. 13. Sun and splendour: Kenya’s fascinating 500 kilometre-long coastline has fabulous beaches Brilliant vision for a beautiful country Vision 2030 KENYA’S vision is to become a middle income industrialised economy by the year 2030 and the government has developed a comprehensive blueprint - the Vision 2030. The Government is determined and committed to making Vision 2030 a reality through a series of planned and well-coordinated initiatives that will increase productivity and ensure that the living standard of the majority of the population is positively transformed. In this respect Vision 2030 clearly spells out the social, economic and political priorities that the country needs to focus on in order to achieve rapid industrialisation and economic self-reliance within the next 25 to 30 years. The government is already putting in place measures for this transformation notable among these is the creation of a favourable investment climate for both local and external entrepreneurs. A great vision for the future In order to realise the goals of Vision 2030, Kenya requires massive investments from both domestic and external sources. The priority areas in the Vision present, enormous investment opportunities for both public and private investors areas. Apart from a visionary political leadership, Kenya has a number of advantages that make it one of the few countries on the African continent that are most likely to achieve a socio-economic transformation in the near future. A well-educated, youthful and vibrant population, vast, largely untapped natural resources, enormous investment in infrastructure and a well developed private sector are among the country’s assets. Small country, big reputation Although a relatively small country in the world in its geographical extent and population size, Kenya has often been at the centre of global attention and affairs. Kenya’s prowess in sports, peace keeping missions and a safe haven for refugees have positioned Kenya as a visible and impactful global player. In addition Kenya holds some of the most valuable treassures on the origins and global distribution of various life forms giving it unique potential to positively contribute to the future of the world and human kind. As a young and vibrant developing nation, Kenya is determined to forge ahead and join the developed post-industrial countries. KENYA 13
  14. 14. Major Cities and Towns Nairobi Green City in the Sun Nicknamed the green city in the sun, the modern city of Nairobi, with a population of around 4.5 million inhabitants, occupies a unique place in the world, being the only global metropolis with a large wildlife park, close to its central business district! It is also the only city of a developing country that hosts the global headquarters of several United Nations specialised agencies. Its moderate climate, rich history, modern facilities and central location makes it the most ideal starting point for the Kenyan Safari adventure. Situated just 140 km south of the Equator, 494km west of the port of Mombasa on the Indian Ocean and 338km east of Lake Victoria, at an altitude of 1670 m., Nairobi is not only Kenya’s principal city but also East Africa’s economic and business focal point. In 1907, the British moved the colonial administration from the port of Mombasa to Nairobi and since then what was once a small group of huts, has grown spectacularly into East Africa’s most modern city. Nairobi attained city status in 1950. 14 KENYA Nairobi: Green City in the Sun
  15. 15. City of Nairobi in the future KENYA 15
  16. 16. Mombasa Romantic, historic island port Mombasa: The historic gateway to Eastern Africa 16 KENYA The island town of Mombasa is the main sea gate on the Eastern African coastline and is Kenya’s oldest and second largest metropolis. It has a rich romantic history dating back over a 1,000 years. The unrivalled beauty of the Kenyan coastline is truly a distinctive feature of the country’s tourism industry. Mombasa is home to a rich historic civilization that gave East Africa the Swahili language, Kenya’s lingua franca that has evolved to be spoken across half of Africa. One of the most famous Swahili words that has not only found its way into the english dictionary but also is a brand name of several products ranging from perfumes to sports is Safari. Close to the palm-fringed beaches lies the natural marvel of the coral reef, which runs uninterrupted for close to 500 km. The Kenyan coast teems with various wonders of marine life, mysterious lagoons and creeks that attract exploration. There are also the mangrove forests and awesome cliffs overhanging some of the beaches. Another great coastal spectacle is the variety of wildlife, especially birds. With such exciting features, together with a wide variety of entertainment, a visit to the Kenyan coast is a must for any visitor. The experience is truly memorable. Fort Jesus, built by Portuguese adventurers during the 16th Century, is one of the most important historical monuments in the city of Mombasa.
  17. 17. Kisumu Lively Lakeside Fishing City The lively lakeside city of Kisumu, formerly known as Port Florence is situated along Lake Victoria, the world’s second largest freshwater body and only about 80 km southeast of Nyang’oma Kogelo, the ancestral home of the father of the 44th President of the United States of America, Barack Obama. Kisumu is Kenya’s third largest city. Kisumu is a thriving fishing and commercial city which is steadily positioning itself as the commercial hub of Western Kenya, Tanzania, Uganda and the Great Lakes region. The surrounding region is rich in culture and history, with many intriguing and historic sites among them the Rusinga Islands, the crying of stones and forests of Kakamega and a variety of wild flora and fauna. For a visitor looking for a warm and tranquil resting place, Kisumu is the ideal place. Kenya Airways, the national carrier operates daily flights between Nairobi and Kisumu. Kisumu: City on the lake KENYA 17
  18. 18. The Great Rift Valley Hell’s Gate: 18 Mystery of the power of nature KENYA The Great Rift Valley is one of the most breathtaking and awesome natural physical phenomena on earth estimated to have formed some 20 million years ago. The name “Great Rift Valley” was coined by the Scottish explorer John Walter Gregory in his book The Great Rift Valley (1896) With its steep and jagged escarpment walls, mountains and flat floor, the Great Rift Valley is one of the most attractive and popular parts of Kenya. It is also among the most agriculturally productive, providing most of Kenya’s wheat, maize and dairy products. The floor of the valley is at its lowest near Lake Turkana where there is virtually no distinction between the Great Rift Valley and the surrounding desert. Lake Turkana is the largest desert lake in the world. As it heads south, the Great Rift Valley walls form sheer cliffs rising to 1,900 km (6,232 ft) at Lake Naivasha, thereafter the valley descends again to 580 metres (1,902 feet) as it approaches the border with Tanzania.
  19. 19. Subterranean movement is still common as the Rift Valley is home to 30 active and semi-active volcanoes and countless hot springs. This string of alkaline lakes and boiling springs include lakes Baringo, Bogoria, Nakuru, Elementaita, Naivasha, and Magadi in the south. These lakes are rich in sodium carbonate which creates an ideal breeding ground for algae. Several species of fish, tilapia in particular, thrive in this environment. As a result, millions of birds flock to these soda lakes to feast on the abundant algae and fish making these lakes a unique spot for bird watching, the most spectacular being the flamingos of Lake Nakuru. Then there is the dramatic Hell’s Gate near Lake Naivasha, a truly awesome natural wonder. Among the Great Rift Valley’s unique features is Lake Turkana. Also known as the Jade Sea for the unique turquoise colour of its waters, it stretches 250km and has shores longer than the entire Kenyan coast. This lake not only has an abundance of the delicious tropical fresh-water fish, the Tilapia, but also contains the world’s largest crocodile population. Fishing and livestock rearing and agriculture are among the activities within and around the lake. There are numerous spectacular natural wonders that surround the lake, with fantastic opportunities for the intrepid adventurer. Rising to the heavens: The hot springs of Lake Bogoria KENYA 19
  20. 20. 20 Spectacular wildebeest migration: KENYA Eighth wonder of the world
  21. 21. Major national parks and game reserves The Masai Mara Eighth wonder of the world Balloon safari: Stunning aerial view of the Masai Mara The Mara provides one of nature’s most dramatic and awesome spectacles; the annual migration of over a million wildebeest and zebra, teeming from the south to cross the Mara River into the Masai Mara Game Reserve. The migration which has come to be has come to be known as the eighth wonder of the world takes place between July and september making this the most ideal time for a classic safari. The stunning Savannah grasslands with scattered shrubs stretches for as far as the eye can see and is an endless spectacle of natures best highlights. In the vast landscape can be seen the cheetah, the fastest animal on earth, chasing antelope and gazelle, in the Mara River hippos bathe, and on the banks, crocodiles sun themselves. It is in this predator infested waters of the mara that thousands of wildebeest, hundreds of zebra, eland and gazelle must fight for their lives... this is truly the jungles law of survival for the fittest. For the nature loving and adventurous visitor, the wildebeest migration is a “must see”. While at the mara a balloon safari provides an exciting view of this mighty African wilderness. KENYA 21
  22. 22. Lake Nakuru National Park Lakes Nakuru and Naivasha and the thousands of flamingos that reside in them, together form a bewitching spectacle beloved of many a local and foreign visitor. Naivasha is best seen by boat. Eight kilometres south of Nakuru town and covering an area of 200 square kilometres, Nakuru National Park is unquestionably a great ornithological wonder of the world. It is the congregation point of an estimated 100,000 to two million flamingos and over 400 species of birds. With the park greatly enlarged since its creation in 1961, and extensive ecological cleaning up of the area, wildlife of a wide variety can now be seen in the park. Lake Bogoria to the north of Nakuru, features enticing hot springs, made even more inviting by the sight of fishermen in papyrus boats and the rare greater kudu. Nakuru boasts the rare Rothschild giraffe and an extraordinary rhino sanctuary. 22 Flight of delight: KENYA Graceful flamingos of the Great Rift Valley lakes
  23. 23. Mothers love: Total protection for the young Samburu & Buffalo Springs A tale of three game reserves The arid and semi-arid regions of northern Kenya, framed by volcanic mountain ranges and dotted with lakes, provide a uniquely picturesque holiday for the visitor. Throughout the region, rare animals such as the reticulated giraffe, oryx, Grevy’s zebra, and long-necked gerenuk abound. Between the drier northern region and the imposing, densely forested Mt Kenya lies the serrated and beautiful Meru National Park, home of Elsa the Lioness befriended by Joy and George Adamson and featured in Joy’s Book and the film, Born Free. Almost similar in the variety of flora and fauna are the three wildlife reserves of Samburu, Shaba and Buffalo Springs located along the Uaso Nyiro River, the Meru National Park is home to the rare species of grazing white rhino in Kenya. It lies in a semi arid, open savannah plain broken occasionally by small rugged hills. Lodge in nature: Luxury and unique wildlife are a tourist’s delight KENYA 23
  24. 24. Mount Kenya Snow and Wildlife on the Equator Snow-capped Mount Kenya is Africa’s second highest mountain, a stunning and challenging destination for the adventurers tourists, climbers and trekkers. Below the mountain’s alpine meadows roam elephant, black rhino, Cape buffalo and antelope. On its lower slopes is Ol Pejeta, a private ranch and rhino sanctuary and nearby is the famous Mount Kenya Safari Club. The Aberdare Ranges sport high alpine moorland and primeval aloe forest. Here one can visit the famous Treetops Hotel where leopards are regular visitors and can be viewed in the act of refreshing themselves. The Treetops is renowned because reigning Queen Elizabeth visited in 1952 and went up the Treetops as a princess, but word came that the King had died, she came down a Queen. The Aberdares were named by Joseph Thomson in 1883 after Lord Aberdare who was the then president of the Royal Geographical Society. Lying in these mountains, this park covers an area of 770 square kilometres. A tantalising mixture of mountain rain forest, moorland, thick bamboo forests and sub alpine plants make up the vegetation in this park. Giant heath and tussock grass cover the moorlands which are crossed by wandering trout-filled streams that often cascade into beautiful waterfalls. 24 Snow in tropics: KENYA Africa’s second highest, Mt Kenya is historically and culturally significant
  25. 25. King lion: Confident, strong and powerful Amboseli Expansive Pride of the Maasai The imposing, ever present view of Kilimanjaro is the main feature of this wildlife habitat which has some of Kenya’s largest herds of elephants. Hemingway once wrote of the Amboseli as “the essence of Africa,” where elephants rummage the lower forests, leopards prowl the salt flats while antelope graze the expansive grasslands; all these against the backdrop of Kilimanjaro’s majestic peak. Few natural scenes around the world are more inspiring. Apart from the patches of acacia forest, Amboseli grasslands are dotted with shrubs and fragile saline grass. The dry volcanic ash can support little more. The melting snows of Kilimanjaro feed rivers and springs that supply water to the swamps and the Amboseli, which is usually completely dry. Occasional flooding of the rivers occurs during rainy seasons. A wide variety of wildlife, including antelope, wildebeest, giraffe, zebra, elephants, rhino and buffalo, the predatory lion, the cheetah and occasionally the elusive, secretive leopard are attracted to the rivers and swamps. As much a part of the Amboseli spectacle are the Maasai people who graze their cattle here. Amboseli is home of the colourful Maasai, with their rich and proud cultural heritage. Tower of nature: Amboseli is the peak of the wild Iconic maasai: A proud, courageous people KENYA 25
  26. 26. Tsavo East & Tsavo West World’s largest game sanctuary Speed, stealth and ferocity: Cheetah, leopard and buffalo are among the Big Five of found in Tsavo and other wildlife sanctuaries 26 KENYA The entire Tsavo ecosystem is possibly the world’s biggest game sanctuary. It is an expansive model wildlife sanctuary in terms of geographical and ecological features, with a wide variety of plant and animal life. Tsavo is situated half way between Nairobi and Mombasa. The Tsavo National Parks are ideal for visitors who wish to include both wildlife safari and coastal luxury on their itinerary. Sunsets in the Tsavo offer their own peculiar spectacle, filling the sky with an incredibly beautiful spectrum of colour and splendour. In Tsavo East roam ‘red’ elephants, so called because of the colour of rich volcanic soils that they throw over their skins with their trunks in order to diminish the effects of the hot tropical sun. The Tsavos have the world’s largest and most important concentration of elephants, with a population estimated at more than 20,000.
  27. 27. Special treassure: KENYA The rare white rhino graze our nature parks 27
  28. 28. Kenya’s esteemed place on the world map Welcome to Kenya: 28 A model of Nairobi’s ultra-modern international KENYA airport currently under expansion
  29. 29. KENYA 29
  30. 30. Kenya: The peace maker Kenya has and continues to play important roles on the international scene. Over the years, the country has been a regional peacemaker. Peace talks to end internal and external conflicts in various African countries have been held in Nairobi, with Kenya playing a vital mediation role. In recent months, peace talks on the conflicts in the Democratic Republic of Congo (DRC) and Burundi have been hosted by Kenya. As a result of its engagement in numerous efforts to end conflicts around the world, Kenya has gained a reputation UN chief Ban Ki-Moon 30 KENYA as a peace-loving nation. Whenever the international community seeks a suitable place in which to hold talks on matters ranging from war to climate change, Kenya is usually among the countries to be considered. More recently, Kenya has also spearheaded successful peace processes for the Sudan and Somalia under the leadership of former President Daniel Moi and current President Mwai Kibaki. Visits by world leaders Prominent world leaders have been to Kenya on various occasions to attend both regional and global events or simply for holidays. In November 2008, UN Secretary-General Ban Ki-Moon was in Kenya to help broker peace in the Democratic Republic of Congo (DRC). Kenyan soldiers and police officers have served on numerous peace-keeping missions on the African continent and around the world. Through the United Nations, Kenya has sent peacekeeping forces to Bosnia, Namibia and Sierra Leone. During the past four decades, Kenya has initiated, guided and hosted peace talks for troubled African countries, starting with Angola, during the rule of the country’s internationally respected first President, the late Mzee Jomo Kenyatta. The UN in Nairobi Kenya’s capital Nairobi is the only city in the developing world that hosts the global headquarters of a number of United Nations Specialised Agencies. It is the world headquarters of the United Nations Environmental Programme (UNEP) and the United Nations Centre for Human Settlements (UN Habitat). It is also the regional headquarters for Africa of several other UN bodies. Kenya is a full and committed member of the United Nations Organisation since independence in 1963. Rich, diverse heritage From the pre-historic times during the evolution of humankind through the eras of slavery, voyages of discovery and colonisation to the modern
  31. 31. post-independence period, Kenya has always occupied a unique place in human development. In fact, Kenya and the East African region are often referred to as the “cradle of mankind” due to the discovery by world renowned paleontologists of several prehistoric remains of the ancestors of modern “homo sapiens.” The Museums of Kenya are among the most interesting places to visit for a view of the development of humankind and African culture. Melting pot of culture Inhabited by different races and a total of 42 ethnic communities with varying historical and cultural backgrounds, Kenya is a prime example of harmony in diversity, a true melting-pot of religions, races and culture. The majority of its people are black Africans from different linguistic and cultural stocks, with migrant minorities of Middle Eastern, European (Caucasian) and Asian extraction. More than 40 different languages are spoken in Kenya, but Swahili (a mixture of Arabic and local vernacular languages) and English are the official languages. Rich KENYA culture: Dance to melt your heart 31
  32. 32. Dominating distance athletics Kenya is a global giant in long-distance athletics, having produced a long line of world class runners since 1968. At the Beijing Olympics in 2008, Kenya led Africa with a record harvest of 8 gold, 8 silver and 5 bronze medals. Kenyan athletes have won almost every known city marathon or road race in the world. Track sensation Pamela Jelimo won not only an Olympic gold medal in her 800m specialty, but also the International Amateur Athletics Federation (IAAF) US$1.0 million Golden League jackpot. Kenya is now also one of the top swimming nations in Africa with several continental titles. Other major sports in the country 32 KENYA Sporting prowess: Resilience, determination bring great success
  33. 33. include football (most popular), sport shooting, sport sailing, motor rallying (the world famous Safari Rally), horse racing, golf, boxing, angling, among others. There are sufficient world-class conference facilities, excellent accommodation, entertainment and lovely cuisine in all the major cities and within the wildlife parks. Conferencing (in) Kenya Many important global conferences have been held in Nairobi, including the UN Conference on Climate Change in 2006, the UN Women’s Decade Meeting in 1985, joint World Bank/IMF Meeting in Nairobi in 1975. There was also the UNCTAD conference in 1979. In 2007, there was the World Social Forum, one of the largest conferences ever held anywhere on earth, with more than 20,000 delegates from around the globe. Conference facilities in Kenya include the famous Kenyatta International Conference Centre (KICC) in Nairobi. Various regional and global meetings take place in Kenya on a regular basis since it is the main organisational and communications hub in the entire Eastern African region. Centre for international media All major international media organisations and news agencies have their Africa regional offices based in Nairobi. From the Kenyan capital, which enjoys excellent communication with the rest of the world, media representatives from around the world can cover events and transmit news across continents. Local media are among the most vibrant and diversified in the developing world. Media freedom is guaranteed in the country’s Constitution. The Nation Media Group is the largest in Eastern and Central Africa, with the Daily Nation being by far the most widely read daily newspaper in the region. KICC: Africa’s premier meeting place KENYA 33
  34. 34. Fearless Beaches and Big Five The famous “Big Five” wild animals, the elephant, rhino, lion, leopard and buffalo are all found in Kenya’s national parks and game reserves. The lion is known for its strength and power, speed and stealth, which make it a menacing predator and give it the the nickname king of the jungle. The rhino is one tonne creature with a lone horn for which it is hunted by poachers. It is often found a lone. A leopard is also a solitary animal but its strength is such that it can haul its prey vertically up a tree. It is also known for speed, surprise and stealth. The buffalo has a fierce temper and will fearlessly stand up to the lion. Lions prey on buffalo which is why the two are 34 African sunset: Enhances beauty of Coast KENYA
  35. 35. Grown under the sun mortal enemies. Elephants move in a herd and like buffalo keep the calves in the middle of the group to fend off predators. It is this unique behaviour of these animals that make them a joy to watch. freshness and beauty. A wide variety of juicy tropical and temperate fruits and vegetables are also produced in Kenya for both domestic consumption and for export. Best tea, coffee and flowers Kenya produces the best tea, coffee and cut flowers in the world. As a leading producer and global exporter of very high quality aromatic Arabica coffee and excellent brown teas, Kenya is well-placed to supply large quantities of the popular beverages to any market around the world. Kenya is the leading exporter of cut flowers in the world. Its flowers are renowned, particularly in the large European Union market, for their Art and film out of Kenya As a filming destination, Kenya has few equals, with spectacular landscapes and a wide variety of flora and fauna, natural light, pool of talent and warm-hearted people. The spectacular landscape of Kenya has featured in many internationally acclaimed films. Notable among them King Solomon’s Mines of the 1950’s, Sydney Pollack’s Oscar winning Out of Africa, The 2005 box office hit The Constant Gardener, White Mischief, Born Free, The rise and Fall of Idi Amin, Tomb Raider, Cradle of Life, Walk With the Lions. Kenyan film-makers, with the the Kenya Film Commission, are making their presence felt on the international stage. The city of Nairobi is teeming with art galleries; Gallery Watatu, Ramoma, African Heritage and Elimo Njau’s Paa Ya Paa claiming the better name recognition. Theatre is popular in Kenya which has seen the recent revival of the Kenya National Theatre and both upsurge and resurgence of local programming on all leading television channels in the country. Visitors to Kenya will enjoy the numerous theatre events especially the popular Kenyan School and College Drama Festival that takes place every August. KENYA 35
  36. 36. Nobel for noble cause Kenya’s first and so far only Nobel laureate Prof Wangari Maathai was so honoured because of her crusading for the environment. The country hosts the global headquarters of UNEP, but in Professor Maathai, has the first African woman to win the Nobel Peace Prize. She was a Member of Parliament and assistant minister for environment and natural resources (2003 – 2007). United we share power Kenya is the first, and so far the only country in Africa to have succeeded in reaching a power-sharing agreement between the government and the opposition after the General Election of December 2007. The power sharing agreement and coalition government have become models for Africa and enhanced Kenya’s reputation as a politically stable country on a turbulent continent. The coalition also underscored the undying desire of Kenyans for peace and security and an environment that enables them survive and thrive in business. Investing in education In preparation for Kenya’s transformation in line with its economic blueprint, the government introduced free primary and secondary school education in 2003 and 2008 respectively. 36 At one with nature: KENYA Wangari Maathai plants a tree
  37. 37. Kenya has 26 universities, some of which are branches or affiliates of well-known American, Australian and from other centres of learning in the world. In almost every field of endeavour, Kenya has a well-focused, highly skilled and hard-working talent pool. Kenya also has the world’s oldest primary school pupil Kimani Maruge whose feat has taken him to the UN in New York and made him a permanent feature at national events besides being entered in the Guinness Book of World Records. Curios and curiosity The best and most popular wood carvings depicting the country’s rich wildlife and cultural heritage are on sale in almost all major towns in the country. Some of the most exquisite carvings are made from Kisii soapstone, a unique natural stone that lends itself well to the mallet and chisel. Kenya is also renowned worldwide for its hand-made traditional baskets known as “kiondos” from various materials, including sisal fibre, reeds and grass. School and business: Education and small business point the way to a bright future Tips for quality tipples Kenyan beers, especially the Tusker, Tusker Malt, White Cap and Pilsner brands have won several awards at the International Monde Selection for their excellent taste, high quality and purity. The Tusker lager, especially which embodies our heritage has found its place along other world popular lagers in America and Europe. KENYA 37
  38. 38. Investment opportunities in Kenya 38 Mombasa harbour: KENYA The most modern and busiest port in Eastern Africa
  39. 39. KENYA 39
  40. 40. A great testimony The World Bank described Kenya as one of the best investment and business locations in sub-Saharan Africa in 2007. This investor and business friendly environment has been created by a reformist government guided by its acclaimed long term development blue-print called Vision 2030. The plan seeks to transform Kenya into a middle income economy and put the country firmly on track to becoming an industrialised country in the next 20 to 30 years. Kenya’s thriving and vastly diversified economy, the largest and most vibrant in the East African region, makes it an investment destination of choice. Agriculture Agriculture is the mainstay of Kenya’s economy. It employs about 75 per cent of its 37 million people. The sector represents 24 per cent of Kenya’s Gross Domestic Product (GDP) and about a third of its produce is exported. Agriculture, therefore, offers plenty of investment opportunities in technological infrastructure, transport and irrigation. There are abundant investment openings in improvement of and value addition to agricultural produce such as processing, packaging and storage. Livestock development, seed improvement, manufacture of fertiliser, production of technical equipment and other support services are areas of great attraction to investors. 40 Infrastructure: KENYA The driving force for Vision 2030
  41. 41. Agro-processing Investment opportunities in agro-processing revolve around the production of edible oils such as butter, ghee, and margarine as well as sunflower, cotton seed, coconut and corn oil. Coffee There are impressive investment opportunities in the core components of the agricultural sector, such as coffee, which was Kenya’s fourth leading export commodity in 2007. The government welcomes investments in the coffee farming industry particularly in its processing and packaging plants, instant coffee processing, Robusta coffee growing, infrastructure and value addition in production of Ready to Drink (RTD) coffee. Roasting, grinding and the production of decaffeinated coffee for export are areas with a tempting investment pull. Tea Tea, otherwise referred to as Kenya’s green gold, has for long been considered a health-enhancing beverage. It was the country’s third leading foreign exchange earner in 2007. As a natural drink, without additives and preservatives, it has over the years dominated the world market because of its flavour and taste. A wide range of investment opportunities exist in the tea sector because the government encourages value addition to its growing and production. Processing of the crop, storage and packaging are areas which have plenty of opportunities for investment. Coffee: The solid rock of Kenya that drives other economies worldwide Tea: The green gold of Kenya KENYA 41
  42. 42. Horticulture Horticulture is one of the fastest growing areas of the Kenyan economy. It was Kenya’s leading foreign exchange earner in 2007. Myriad investment opportunities in horticulture exist in the production and export of cut flowers, French beans, pineapples, mushrooms, asparagus, mangoes, macadamia nuts, avocado, passion fruit, melons and carrots. Fisheries The Indian Ocean and Lake Victoria provide vast fishing potential. Deep sea fishing, prawn and trout farming are in their infancy, but have great potential for growth. Investment opportunities exist in fish meal, fillet and leather processing, as well as fisheries-support infrastructure, that is, refrigerated transport, cold storage Livestock The liberalisation of Kenya’s dairy industry has opened up investment opportunities in livestock development and milk processing for local and regional markets. There is also non-conventional livestock farming of ostrich and crocodiles while bee keeping and honey processing are an untapped potential. Apparels There is high potential for investment in yarn and garment making, textile equipment, dyes and chemicals and overall development of textile industry. 42 Grown Under The Sun: KENYA Kenya produces the best cut flowers in the world
  43. 43. Tourism Tourism was Kenya’s third largest foreign exchange earner in 2007. It is a robust and vibrant industry, reinvigorated through the government’s liberalisation strategy. The diversification of tourist generating markets coupled with successful promotion has had a positive impact on the growth of the industry. The sector is a potential growth area that has an avalanche of investment opportunities in conferencing, eco-friendly tourism in the parks and cruise ship tourism. Kenya has sumptuous investment opportunities in cultural tourism and traditional arts and craft development. The same goes for highway bed and breakfast outlets, resort cities and sports tourism. Medical, tour, travel and aviation tourism are no doubt fast growing segments of the industry that offer varied investment opportunities. Domestic and regional tourism together with construction and expansion of tourist hotels and game lodges present alluring opportunities for investment in Kenya. Kenya’s Great Rift Valley, one of the natural wonders of the world with fantastic scenery, provides a fascinating panorama for film creation and entertainment. Leading the way: Kenya poised to become regional ICT hub ICT Kenya’s telecommunication policy enacted in 1997 underscores the government’s desire to have a well-developed communications network by 2015. KENYA 43
  44. 44. The policy aims to bring down communication costs, improve accessibility and create jobs by positioning the country as a regional ICT outsourcing hub. With a liberalised telecommunications sector and an accelerated internet growth and mobile telephony, Kenya prides itself on being firmly on the road to becoming the regional leader in Information Technology services. Great opportunities exist for the provision of IT and related services, development for incoming/outgoing call centres and software. The completion of the laying of broadband fibre-optic cables by the end of 2009 will instantly position Kenya as a strategic Business Process Outsourcing (BPO) hub by the 2010. The government supports investments in disaster recovery software, ICT habitats, education/ training and development in broadband infrastructure. Knowledge Industry The government is keen to attract reputable educational institutions, universities and training centres to help develop Kenya’s knowledge industry. Great investment opportunities exist in expansion of science and technology centres, IT centres of excellence and training centres for the hospitality industry. Fashion and design and Research and Development Institutes (RDI) form an attractive are of investment. Energy Kenya has a deregulated energy sector which offers abundant investment opportunities in, oil exploration, LPG (Liquid Petroleum Gas) supply and distribution. Kenya has embraced a rural electrification programme and created opportunities for investment in generation of power in the rural areas, 44 Information technology: KENYA Government policy aims to bring costs down
  45. 45. manufacture of transformers and management of water service and levels. Infrastructure The realisation of the government’s economic blueprint - Vision 2030 - is dependent on development of infrastructure. Government is therefore fully committed to improving this crucial sector by enhancing Kenya’s road network, electricity and water resources by encouraging investments in it. The government provides an enabling environment for investments in development of high capacity urban transport, construction of roads, railways, training in road safety and supply of equipment. Investment opportunities also exist in rehabilitation and management of airports, railway lines, and seaports in Lamu, Mombasa and Kisumu. Manufacturing Kenya’s manufacturing policy is export oriented. The sector adds value to agricultural output and provides forward and backward linkages to accelerate overall growth. There are ample investment opportunities in manufacturing including garment-making, assembly of automotive components and electronics and the production of plastics and paper. Construction: Has huge investment potential Garment making: Targeting the US market KENYA 45
  46. 46. There are also avenues for investment in the manufacture of chemicals, pharmaceuticals and metal export and engineering products. Favourite tipples: Kenya’s beers are gold medal winners Banking and finance Kenya’s financial sector is the largest and most developed in the East and Central African region. The industry is regulated by the Central Bank of Kenya (CBK), which oversees fiscal liquidity and the operations of the industry. Kenya has a vibrant and investor attractive stock exchange and brokerage. Insurance, finance and banking and also have huge potential for investment.Though a steady growth is experienced in the micro-financing sector, significant investment is required to help realise its full potential. Investment banking, lease hire and housing finance are growth areas awaiting substantial investments. Beer Kenya produces excellent beers using locally grown barley. The country has recently developed papaya and grape wines that can be exported to regional and international markets. Electronics There is a fast growing demand for electronic goods in Kenya and investors are sought in the production of equipment such as motors, circuit breakers, transformers, switch gears and irrigation pumps. Other items for manufacture in Kenya include capacitors, resistors and insulation tapes. 46 KENYA
  47. 47. Paper Kenya has a rapid growing demand for paper made from timber. Its forests are fast diminishing hence the need for more investments in the production of paper manufactured non-traditional raw materials such as sisal waste, straw and waste paper. Motor vehicle parts There are opportunities for investment in metal and engineering works, especially as regards development of a nucleus foundry making precision castings, manufacture of vehicle parts and assembly, manufacture of components for use by local assemblers for export. Mining Kenya has untapped mineral deposits and multiple investment opportunities are on offer in prospecting and mining of gold and precious stones. The country also has an extensive area for exploration of petroleum oil. There exists potential for production of sanitary-ware and insulators as well as manufacture of ceramic pottery, tiles and glass. Sports Development of sporting facilities such as golf courses and gymnasiums provides lucrative investment opportunities. Investors could help in developing sports facilities and nurturing talent, especially from the grassroots. KENYA Steep chase: Steeplechase is Kenya’s specialty 47
  48. 48. Home of world achievers 48 Cheerful: KENYA Kenyans gathered to applaud their heroes
  49. 49. KENYA KAYAMBA AFRICA: The lovely tunes of a nation 49
  50. 50. Kenyans are a resilient, proud, innovative and hardworking people. Global surveys conducted by the BBC in 2002 and 2006, ranked Kenyans among the most optimistic people in the world. A strong sense of national belonging and excellent international linkages give Kenyans great advantage in seeking excellence. Kenya proudly boasts of some of the best and brightest in diverse fields, including writers, technologists, technicians, scientists, researchers, poets, paleontologists, musicians, lawyers, athletes, artists, and academics, among other disciplines, around the world. They are a source of inspiration to many locally and globally. Sample a few: Prof Wangari Maathai Undoubtedly one of the most recognisable Kenyan faces around the world. She is a top celebrity as Kenya’s first only Nobel Peace Prize laureate, (and so far the only African woman to win the coveted award), for her work for the environment. A long-time academic who taught veterinary anatomy at the University of Nairobi, she was the first Kenyan woman to obtain a PhD, become a lecturer and then a professor in any field of academic study. Maathai was a Member of Parliament and an assistant minister for environment and natural resources between 2003 and 2007. Maathai has won 20 international awards since 1983. 50 Global acclaim: KENYA Proffesor Wangari Maathai gets another prize
  51. 51. Prof Miriam Were Another internationally celebrated Kenyan and a former chairperson of the National AIDS Control Council (NACC) that coordinates Kenya’s HIV/AIDS response, Were has served in several UN bodies, including the World Health Organisation, UNICEF and the United Nations Population Fund (UNFPA). A highly regarded chemist, biologist and medical doctor, with a string of qualifications in Public Health from the Johns Hopkins University in the USA, she taught medicine at the University of Nairobi before taking up international assignments. Were won the UNICEF Maurice Pate Award) for her work in community health in 1978 and in 2008 won the Hideyo Noguchi Africa Prize for her work in medical services. Kipchoge Keino He won Kenya’s first gold medal at the Olympic Games in Mexico City in 1968. Keino won the 1500 metres race and put Kenya firmly on the global sporting map as home of the long distance runners. He repeated the feat in Munich, Germany, by winning another gold medal for Kenya in the 3,000 metres steeple chase race in 1972 and, once again, set Kenya on the road to claiming the race as its specialty. In 1965, Keino became the first Kenyan to win the 1500 metres and 5000 meters respectively at the All Africa Games held in Brazzaville Congo. He was crowned the sportsman of the year in 1987 and characterised as among “Athletes Who Care” for his work with Sporting pioneer: KENYA Kipchoge Keino, Kenyas first Olympic gold medalist 51
  52. 52. orphans by the well-known Sports Illustrated magazine. In 1996 Keino was inducted into the world sports Humanitarian Hall of Fame. Michael Werikhe When he visited Kenya in 2006 as Illinois Senator, President Barack Obama was gifted a rhino carving by the Standard Group media house. Smiling, Obama said the rhino is a stubborn animal. Perhaps that is one reason the rhino still graces Kenya’s wild, but could there be another reason? Yes. Before Wangari Maathai became Kenya’s best known campaigning ‘green’, there was the world famous walker for the preservation of the rhino – Michael Sampson Werikhe. “The Rhino Man” to media and conservationists around the world”, Werikhe became famous through his long fundraising walks. He began his first walk on December 1982 from Mombasa to Nairobi, a distance of about 500 kilometres. In 1985, he walked from Kampala to Dar-es-Salaam and to Mombasa. Werikhe took his campaign to Europe in 1988 and to the United States in 1991. In 1993 he was in Taiwan, a consumer nation of rhino horns. Werikhe won 10 international awards for his efforts. August 9, 2009 will mark the tenth anniversary of Werikhe’s passing. This article is a tribute to a brilliant conservationist. 52 Rhino man: KENYA Michael Werikhe walked the world to save the rhino
  53. 53. Pamela Jelimo The first African woman to win the US$1 million International Association of Athletics Associations (IAAF) jackpot in September 2008. Jelimo is also the first Kenyan woman to win the 800 metre Olympic gold (Beijing Olympics in 2008). Before exploding into fame, Jelimo had won the junior national 400 meters title in 2007 at the age of 17 and also set a junior record of 24.68 seconds in 200 meters the same year. She is now undoubtedly Kenya’s most renowned female athlete, and greater athletic achievements are predicted of this highly talented sportswoman. Inspirational Pamela embodies the determination of the Kenyan youth poised to take their place in national and international affairs. Athletic queen: Pamela Jelimo in another victory run KENYA 53
  54. 54. The Kenyan roots of US President 54 Close family ties: KENYA Obama meets relatives at Nyang’oma-Kogelo village
  55. 55. KENYA 55
  56. 56. Elders bless Obama: 56 President Obama is presented with traditional regalia during KENYA his visit in 2006
  57. 57. Nyang’oma-Kogelo is perhaps Kenya’s most celebrated rural village – known by Kenyans themselves and the world at large. But it was not always like that. This is the village where Barack Hussein Obama, Snr, father of Barack Hussein Obama, Jnr, the 44th President of the United State of America, was born, bred and buried. Some now think Kogelo is Kenya’s village of the future. In 2006 when Obama, then an Illinois Senator and his wife Michelle visited Kogelo, it was a sleepy littleknown village in Kenya’s Nyanza Province. Not anymore, the senator’s visit awakened the village where his step-grandmother Mrs Sarah Obama lives. Local and international journalists are regular visitors to Nyang’omaKogelo and their stories of the joy of Kogelo people continue to grace the screens of the local and international media. Already, there are a number of local tour companies offering services to bring the international visitor, not only to Kenya, but also, and more importantly, to Nyang’oma-Kogelo. In Kogelo, Obama has become a role model and an inspiration for the youth. His principles and values are likely to remain the key driving force for the youth of this village and it is perhaps this that will propel Kogelo into a popular tourist destination. President Barack Obama’s philanthropic trait appears to have been inherited from his late father who donated the land on which the two village schools named after the president stand. As the ancestral home of the father of 44th President of the United States, Kogelo will undoubtedly remain the focus of a lot of international attention and an interesting destination to visit long after Obama has left office. KENYA 57
  58. 58. The last word The release of this booklet on Kenya and what it has to offer to the world is a momentous milestone for us as a nation in our continuous efforts to build a strong, attractive and globally visible country-brand. This booklet presents in a simple, succinct and attractive format, the very best of what makes Kenya irresistible in terms of tourism, trade, investment opportunities, lifestyle, heritage and culture. It is impossible to capture the great variety and essence of this great African nation on the pages of a small booklet like this one. The warmth, the inventiveness, the industry, the hospitality, the friendliness, the varied and rich African cultures of the people of Kenya are indescribable and can only be experienced personally. To fully enjoy and appreciate the unique landscapes with authentic, enchanting sites; the immensely rich heritage in plant, bird and animal species (some found nowhere else on earth); the virgin splendour of the coastal beaches; the exciting variety of sports; and the luxurious offerings of the resorts, hotels and lodges, one has to pay a visit to Kenya. A visit to Kenya presents an opportunity to experience first-hand what makes the country the most enchanting holiday destination in the world and one of the best places on earth to work, visit, live and invest. It is our hope that by reading this booklet, you have got useful insights to help you make the decision to visit or invest in this great country. Mary Kimonye CHIEF EXECUTIVE OFFICER BRAND KENYA BOARD 58 KENYA
  59. 59. Prod uced in association with Inter m a c C om m u n ic a tion s L im ite d Te l: 020 2359919 E m a il: k e n ya @gvpe dia .c om