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Source: J. Bradford DeLong, “Estimating World GDP, One Million B.C. - Present,” Department of Economics, U.C. Berkeley, 19...
Three Idea Sprints
● Empathy & Colleagueship
● Executive Communication
● New Management Meditation
Empathy & Colleagueship
Aaron Beck
Classical model of behavior
Information --> Observation --> Processing --> Conclusion --> Action
Rational
Aaron Beck
Cognitive behavioral model
Information --> Observation --> Processing --> Conclusion --> Action
Cognitive behavioral model
Information --> Observation --> Processing --> Conclusion --> Action
Filtered lens Filtered len...
Cognitive behavioral model
Information --> Observation --> Processing --> Conclusion --> Action
Filtered lens Filtered len...
Cognitive behavioral model
Information --> Observation --> Processing --> Conclusion --> Action
Filtered lens Filtered len...
Beck’s model -- world view, future expectations,
self-image create distortions -- helps us design
shock-absorbers and ampl...
Practical Application =
Life Story Conversations
Life Story Conversations
Information --> Observation --> Processing --> Conclusion --> Action
Filtered lens Filtered lensF...
Executive Communication
Barbara Minto
Photo via: http://hbs1963.com/wisdom/turning-points/l
The best executive communication
Situation — the state of affairs, fact-based, unambiguous
Complication — the thing that’s...
SCQA
SCQ
— Non-controversial, easy to swallow
— Comprehensive of the necessary background information
— Question begs for ...
Situation: This is the state of affairs.
Complication: This is what is changing.
Question: What should we do?
Answer: Do x...
Let’s see an example!
How does this make things better?
Narrative style
“We’re doing OK in the watches category but not as great as we
could be doing. We have decent growth rate ...
Minto-ized
S: The watches category is critical to our growth strategy. It’s 15% of our sales and a
gateway category for je...
Let’s practice!
Write an SCQA for a thorny problem you face.
Why Practice This?
● Communicating poorly stunts your growth; doing it expertly
opens up opportunities to you
● Communicat...
A Meditation
Just when you thought the fun was ending...it’s
really just beginning
Thank you!
md@harrisonmetal.com
@mcgd
Design Thinking for Your Team
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Design Thinking for Your Team

This highly interactive workshop will feature 3 separate exercises, each focused on how to apply design thinking to building your team and culture.



Michael Dearing spent 6.5 years as an executive at eBay, became a professor at Stanford, and now is one of the most highly-respected and successful early-stage investors via his firm Harrison Metal.

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Design Thinking for Your Team

  1. 1. Source: J. Bradford DeLong, “Estimating World GDP, One Million B.C. - Present,” Department of Economics, U.C. Berkeley, 1998. Raw data at http://www.j-bradford-delong.net/TCEH/1998_Draft/World_GDP/Estimating_World_GDP.html accessed on July 20, 2014. ● Products = prototype, iterate, destroy, create, start over (design thinking) ● Work practices and organization = same, same
  2. 2. Three Idea Sprints ● Empathy & Colleagueship ● Executive Communication ● New Management Meditation
  3. 3. Empathy & Colleagueship Aaron Beck
  4. 4. Classical model of behavior Information --> Observation --> Processing --> Conclusion --> Action Rational
  5. 5. Aaron Beck
  6. 6. Cognitive behavioral model Information --> Observation --> Processing --> Conclusion --> Action
  7. 7. Cognitive behavioral model Information --> Observation --> Processing --> Conclusion --> Action Filtered lens Filtered lensFiltered lens
  8. 8. Cognitive behavioral model Information --> Observation --> Processing --> Conclusion --> Action Filtered lens Filtered lensFiltered lens self image world-view future expectations
  9. 9. Cognitive behavioral model Information --> Observation --> Processing --> Conclusion --> Action Filtered lens Filtered lensFiltered lens self image world-view future expectations
  10. 10. Beck’s model -- world view, future expectations, self-image create distortions -- helps us design shock-absorbers and amplifiers for daily life. Shock Absorbing the Distortions 1. Note the “lenses” or “filters” 2. Pause to examine strengths and deadly weaknesses 3. Offer shock absorbers and amplifiers to help
  11. 11. Practical Application = Life Story Conversations
  12. 12. Life Story Conversations Information --> Observation --> Processing --> Conclusion --> Action Filtered lens Filtered lensFiltered lens self image world-view future expectations 1. How does the world work? 2. What does the future hold? 3. Who is she or he?
  13. 13. Executive Communication Barbara Minto
  14. 14. Photo via: http://hbs1963.com/wisdom/turning-points/l
  15. 15. The best executive communication Situation — the state of affairs, fact-based, unambiguous Complication — the thing that’s changed, making things harder Question — the question raised by S and C Answer — the answer to Q in pyramid form, answer-first
  16. 16. SCQA SCQ — Non-controversial, easy to swallow — Comprehensive of the necessary background information — Question begs for resolution of the complication A — Based on evidence — Modular and presented in series — Resolve the complication
  17. 17. Situation: This is the state of affairs. Complication: This is what is changing. Question: What should we do? Answer: Do x. Minto's Pyramid
  18. 18. Let’s see an example! How does this make things better?
  19. 19. Narrative style “We’re doing OK in the watches category but not as great as we could be doing. We have decent growth rate and the new promotions coming up are excellent. But I don’t like what I am seeing on the repeat purchase rates. They are down about 10% versus last month. I think we should make it a priority to do more research with users. Maybe we can also test some higher frequency email campaigns. We’re already locked and loaded on those new promotions so that will be good to get those out.”
  20. 20. Minto-ized S: The watches category is critical to our growth strategy. It’s 15% of our sales and a gateway category for jewelry and shoes. C: Repeat purchase rates are down 10% versus last month. Q: What should we do? A: Let’s improve marketing and merchandising to our buyers. 1. Increase cross-marketing of other categories in email [evidence] 2. Accelerate release of two new sub-categories [evidence] 3. Do a price-promo to lapsed buyers test [evidence]
  21. 21. Let’s practice! Write an SCQA for a thorny problem you face.
  22. 22. Why Practice This? ● Communicating poorly stunts your growth; doing it expertly opens up opportunities to you ● Communication is grease in the gears ● Barbara Minto is your new best friend
  23. 23. A Meditation Just when you thought the fun was ending...it’s really just beginning
  24. 24. Thank you! md@harrisonmetal.com @mcgd

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