Although predictions of an economic apocalypse may have reached a fever pitch in 2012, it did not ultimately prove to be a year of cataclysmic change for either consumers or civilization as a whole. Still, for promotions professionals and digital and retail marketers, there were several disruptive, significant events that measurably impacted the industry.
Last year brought with it sporadic economic recovery, increased smartphone and tablet adoption and a continued consolidation across (and in some cases, contraction of) traditional media – all while shoppers grew more active in their pre-purchase decision-making behaviors. So, how, in the face of all this – along with the steady acceleration of ecommerce, shrinking marketing budgets and general business volatility – did coupons perform?
In this webinar from Inmar Analytics, shopper engagement expert Devora Rogers will present statistics and trends in coupon distribution and redemption from 2012. She will also offer insights as to the causes, effects and future implications of last year’s coupon activity and what it means for brands, retailers and shoppers. Rogers, formerly Group Director for IPG’s Shopper Sciences, will share data from Inmar’s annual coupon report and 2013 shopper insights study while providing analysis and assessment to inform promotional planning for 2013.