Inma Rodriguez-Ardura
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Personal Information
Organization / Workplace
Barcelona, Spain
Occupation
Associate Professor of Marketing
Industry
Education
About
Associate Professor of Marketing and Director of the Digital Business Research Group at the Open Univesity of Catalonia (Universitat Oberta de Catalunya). She has been a faculty member of the University of Barcelona, and has served s a visiting professor at the University of Oxford and at Babson College, Boston. Her current projects focus on entrepreneurial digital marketing, consumer experiences in social e-commerce, and marketing for e-learning.
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presence imagery e-learning interactivity loyalty flow e-pricing consumer multichannel price level e-retailer digital marketing continuance elearning instructor didactic material experience student attitude consumer behaviour internet online social media consumer experience
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Personal Information
Organization / Workplace
Barcelona, Spain
Occupation
Associate Professor of Marketing
Industry
Education
About
Associate Professor of Marketing and Director of the Digital Business Research Group at the Open Univesity of Catalonia (Universitat Oberta de Catalunya). She has been a faculty member of the University of Barcelona, and has served s a visiting professor at the University of Oxford and at Babson College, Boston. Her current projects focus on entrepreneurial digital marketing, consumer experiences in social e-commerce, and marketing for e-learning.
Tags
presence imagery e-learning interactivity loyalty flow e-pricing consumer multichannel price level e-retailer digital marketing continuance elearning instructor didactic material experience student attitude consumer behaviour internet online social media consumer experience
See more