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Inter-
activity
Actual
continuance
Inter-
activity
Attitude
Behav-
ioural
intention
Actual
continuance 
E-learner experiences
 E-learner responses
E-learner ...
E-learner experiences
 E-learner responses
E-learner input
Copres-
ence
Spatial
presence
Flow
 Attitude
Behav-
ioural
inte...
Imagery
E-learner experiences
Copres-
ence
Spatial
presence
E-learner experiences
Flow
E-learner experiences
Data collection
•  Online survey & Registrar’s office
•  2,530 UOC’s students who have completed a term
Measurement
•  Validated scales
•  Registrar variable
Copre
sence
Spatial
presen
ce
Flow
Attit
ude
Behavio
ural
intention
...
Results
•  Measurement model ✔
Results
•  Structural model ✔
Findings
•  Interactivity is desirable
•  Imagery, (spatial &
co-)presence and flow
unleash +attitude and
continuance 
•  I...
E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
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E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow

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UOC Research Showcase 2016. Presentation of scientific paper about the effect of interactivity on individual's experiences online. Paper published by Information & Management.

Published in: Education
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E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow

  1. 1. Inter- activity Actual continuance
  2. 2. Inter- activity Attitude Behav- ioural intention Actual continuance E-learner experiences E-learner responses E-learner input
  3. 3. E-learner experiences E-learner responses E-learner input Copres- ence Spatial presence Flow Attitude Behav- ioural intention Inter- activity Imagery H3 H2a H1 H6 H5b H7 H5a H9 H4 H2b H8 Actual continuance
  4. 4. Imagery E-learner experiences
  5. 5. Copres- ence Spatial presence E-learner experiences
  6. 6. Flow E-learner experiences
  7. 7. Data collection •  Online survey & Registrar’s office •  2,530 UOC’s students who have completed a term
  8. 8. Measurement •  Validated scales •  Registrar variable Copre sence Spatial presen ce Flow Attit ude Behavio ural intention Inter- activity Ima gery Actual continua nce
  9. 9. Results •  Measurement model ✔
  10. 10. Results •  Structural model ✔
  11. 11. Findings •  Interactivity is desirable •  Imagery, (spatial & co-)presence and flow unleash +attitude and continuance •  Imagery facilitates (spatial & co-)presence and flow •  (co-)Presence is a direct source of value Attitu de Behavio ural intention Actual continu ance Copre sence Attitu de Behavio ural intention Actual continu ance Copre sence Spatial presen ce Flow Imag ery Attitu de Behavio ural intention Actual continu ance Inter- activity

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