Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Increase Organic Traffic: 6 Handy Blogging Tips

Paying for clicks is all well and good, but you'll go broke before you get a qualified lead if you can't bring in traffic organically, too. These six tips will help you harness your blog to boost the organic appeal of your website.

  • Be the first to comment

  • Be the first to like this

How to Increase Organic Traffic: 6 Handy Blogging Tips

  1. 1. How to Increase Organic Traffic: 6 Handy Blogging Tips by inklyo.com
  2. 2. Whether a business creates a blog as part of a marketing initiative or an individual uses blogging to promote a personal brand, having a blog that draws organic traffic is important for creating a successful online presence. Organic traffic consists of individuals searching specifically for you or your niche service or product, which means these are the individuals who are most likely to convert into customers or clients. Here are some blogging tips to help you make the most of organic searches.
  3. 3. #1. Know your niche, and find content opportunities.
  4. 4. Figure out what is most important to you, and write about that. Become an expert in your niche, and provide quality content that appeals to your specific readership by finding gaps in the content that's already out there. For example, the owner of that small dog grooming business might find 2,341,748 articles describing the best shampoos for dogs but little information on the best options for dogs that have been sprayed by a skunk. A detailed article reviewing the most common shampoos in this category might draw more readers and rank higher for this more specific search topic than yet another generalized top 10 list.
  5. 5. #2. Determine who the influencers are within your niche, and then network and promote your content.
  6. 6. Make a list of the top influential bloggers in your niche by finding the blogs with the highest readerships. Tools such as BuzzStream can help you determine who these influencers are, based on specific keyword searches, and provide contact information for them so they can contribute valuable information to your blog. You can also think on a bigger scale and create a post that includes advice from several influencers. Once your post goes live, make sure you contact these bloggers to let them know and share it on their social media accounts, which can be a great way to increase your own readership.
  7. 7. #3. Take advantage of content distribution and social networks to reach a wider audience.
  8. 8. The key is, once again, to know your audience and at what times they are most likely to see your post. Utilize account management applications to schedule content and share that content multiple times over different networks to gain the most exposure.
  9. 9. #4. Understand the importance of different types of link building.
  10. 10. Broken link building: This method of link building involves finding broken links on other sites that are relevant to your content or have high authority value and then asking the site administrator to switch out the broken link for yours. Implied links: Implied linking is a new process Google has implemented that takes into account brand mentions without a direct link. This means search rankings benefit from your brand or website name being mentioned on other websites without them actually having to link back to you. The more you are mentioned, the higher your search ranking (and organic traffic) will be.
  11. 11. Backlinking using images: Consider all the photo- and image-sharing social networks available. Some high-authority content sharing sites are also relevant to growing your number of backlinks by sharing quality images. This type of link building works well for designers, photographers, or others with image-heavy sites.
  12. 12. #5. Focus on long-tail key phrases rather than generalized keywords to tap into your niche audience.
  13. 13. Consider your niche audience and what they are searching for specifically in relation to your content, product, or service. Long-tail key phrases are more rewarding for niche content, which ranks higher when fewer, more specific search results are returned. Google also looks at whether content is able to answer a long-tail keyword phrase in the form of a question and ranks quality how-to content higher in such search queries. Keep in mind what exactly your audience may be searching for, and include these key phrases in your content to increase your organic traffic.
  14. 14. #6. Use schema markup in your SEO practices to boost organic traffic.
  15. 15. Schema markup is a more advanced SEO option that helps search engines return more information from your site in search results. The difference between schema markup and basic SEO is that schema tells the search engine what different aspects of your content mean by going beyond indexing for keywords. Websites that incorporate schema markup into SEO rank higher in search engine results, because the search engine actually understands these relevant results. For more information, visit Schema.org or the Google Structured Data Markup Helper.
  16. 16. Want to learn more about blogging, content marketing, and SEO? Check out our blog at inklyo.com for more great posts. Check out our social media pages for more great content!

×