Brilliant digital global brand development

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Based on a talk and interview given by Inkling partner & digital director Jono Marcus

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Brilliant digital global brand development

  1. 1. Brilliant global brand development in the digital age @InklingComms @jonomarcusThursday, 11 October 12
  2. 2. Brilliant global brand development in the digital age....Thursday, 11 October 12
  3. 3. Is About... Big creative ideas that last years, not weeks, based on penetrating human insightsThursday, 11 October 12
  4. 4. Involves Digital Because Digital is becoming the most effective way to reach ALL consumersThursday, 11 October 12
  5. 5. It Requires Deep understanding of consumers needs, and their digital usage in EACH desired marketThursday, 11 October 12
  6. 6. You Must Develop Develop a purpose-inspired growth strategy. A missionThursday, 11 October 12
  7. 7. But Think Do you have market capabilities to execute BRILLIANTLY?Thursday, 11 October 12
  8. 8. And Check Is the mission meaningful GLOBALLY?Thursday, 11 October 12
  9. 9. Be Motivated to serveThursday, 11 October 12
  10. 10. Better, Not Different Serve your purpose or mission better than anyone elseThursday, 11 October 12
  11. 11. Grow By Emerging markets Product price points New products dev - based on local needs Focus in key markets, work longtermThursday, 11 October 12
  12. 12. Use Agencies For Audience insight Innovation Local intelligence & presence Voice of the peopleThursday, 11 October 12

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