Krešo Gudelj: Adriatic-Home.Com


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Krešo Gudelj: Adriatic-Home.Com

  1. 1. Leading Croatian P to P Holiday Rentals Pure Player Expanding into Slovenia, and later into Montenegro and Albania
  2. 2. <ul><ul><ul><ul><li>How do we solve a customer problem ? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Market size </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Demand </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Business Model & Numbers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exit for Investors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>About Me </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Current Financing </li></ul></ul></ul></ul>Agenda
  3. 3. <ul><li>Two communities: </li></ul><ul><ul><li>People visiting the Adriatic coast </li></ul></ul><ul><ul><li>Property owners </li></ul></ul><ul><li>Both communities need to be satisfied </li></ul><ul><li>We are focusing on solving the property owner’s concerns : </li></ul><ul><li>« Maximizing property owners’ revenues by renting out </li></ul><ul><li>to local and especially foreign tourists » </li></ul>How do we solve a customer problem ?
  4. 4. <ul><li>Croatia: Offline Market: 405 000 beds in private accommodation </li></ul><ul><li>Croatia: Online Market (estimate) 30 000 – 6 0 000 beds in private accommodation </li></ul>The offline private accommodation rental market is huge…. Market Size
  5. 5. <ul><li>Demand (tourist size)  including Europe, US but also Russia and China </li></ul><ul><li>Croatia: Number of people staying in private accommodation </li></ul><ul><ul><li>year 2006 : 2,4 millions (registered in tourist office) </li></ul></ul><ul><ul><li>year 2007 : 2,8 millions (registered in tourist office) </li></ul></ul><ul><li>Croatia: Offline growth 5% per year </li></ul><ul><li>Croatia: Online growth is much higher !!! Double digit if not triple digit growth </li></ul><ul><li>Croatia: Total number of tourists each year </li></ul><ul><ul><li>year 2006: 10,4 millions </li></ul></ul><ul><ul><li>year 2007: 11,2 millions </li></ul></ul><ul><li>Slovenia: 2,7 millions tourists each year growing by 8% (offline) </li></ul><ul><li>The source: </li></ul>Demand
  6. 6. <ul><li>Satisfaction or money back guarantee </li></ul><ul><li>If the advertiser has not been contacted by any renter during the first month of publication, we will refund the total amount of the chosen advertising package. </li></ul><ul><li>Detailed description of the property </li></ul><ul><li>Geolocation on an interactive map. </li></ul><ul><li>Translation into 2 languages. (more languages to come ) </li></ul><ul><li>12 photos. </li></ul><ul><li>Pricing: </li></ul><ul><li>An ad active for a period of 12 months:   600 kn </li></ul><ul><li>An ad active for a period of 8 months:     450 kn </li></ul><ul><li>An ad active for a period of 4 months:     250 kn </li></ul><ul><li>Banners: from 250 - 1000 kn/month </li></ul>KG Offer
  7. 7. <ul><li>Visitors during 2008: 1 million </li></ul><ul><li>Total number of inquiries to all ads during 2008: 20 000 </li></ul><ul><li>Revenue 2008 without Slovenia: 1,1 million kunas </li></ul><ul><li>Recurrent revenues : 45% of total </li></ul><ul><li>97 % of customers are extending </li></ul><ul><li>Our core business is P to P holiday rentals directly but we also have a partner approach: </li></ul><ul><ul><li>Proposing our services to partners (indirect) for example real estate sites – co-brand ing /white label solutions. </li></ul></ul><ul><ul><li>2. Helping to Sell property to local or foreign buyers on our own or with partners. Looking for partners ! </li></ul></ul>Business Model & Numbers
  8. 8. CROATIAN & REGIONAL PLAYERS : ADRIAGATE / ADRIATICA.NET / ADRIALIN.COM /ADRIATIC.HR/ CROZILLA.COM A/ They have a BROAD Offering (HOLIDAY RENTALS, HOTELS, REAL ESTATE, CRUISES, OTHERS…). B / In House development of there BROAD Offering C / They are mainly SUMMER oriented (BEACH and BOAT and ISLANDS aspect of CROATIA). D / There have a “ TECHNICAL” segmentation of the ADS (HOUSE, VILLAS, APARMENT, STONE HOUSE…) instead of VACATIONS STYLE one’s. Competition
  9. 9. HOMELIDAYS - HOMEAWAY/CYBERENTALS / SE LOGER.COM (FR) / RENT.COM … A/ They are focused on HOLIDAY RENTALS. B / They outsource there REAL ESTATE section when they have one (LONG TERM or BUY/SELL). C / REAL ESTATE Players Outsource in return their Holiday Rentals section to Pure Players. D / They have year long offerings (Winter season, Eastern holidays…). Exit - INTERNATIONAL PLAYERS :
  10. 10. <ul><li>experience of the Croatian E-tourism market since 1999 – own website </li></ul><ul><li>Experience with tourism in Dubrovnik since 1980 </li></ul><ul><li>Company founded 2006 and attracted business angel financing in November 2007 </li></ul><ul><li>Founder and leads the company. Still largest single shareholder. </li></ul>About me - Krešo Gudelj
  11. 11. DS <ul><li>One of the first international business angel syndications </li></ul><ul><li>in Croatia are backing </li></ul><ul><li>Shareholders with extensive E-Commerce knowledge based in the US, France, Sweden and Switzerland </li></ul><ul><li>The business angels backing the Company have a proven track record in terms of exits </li></ul>Current Financing
  12. 12. <ul><li>Lars Lindgren , A Swedish Citizen living in France has done business angel investments since 1984. </li></ul><ul><ul><li>He is the Father of Business Angel Investments in Sweden. </li></ul></ul><ul><ul><li>In 1985 he started the Swedish Venture Capital Association and was its Chairman between 1985 and 1995. </li></ul></ul><ul><ul><li>In 1993 he started business angel syndication via Foretagsbyggarna. In total the business angel syndication has done 31 investments. 16 exits were realised thereof 6 IPOs. </li></ul></ul><ul><li>On average he has had a return of about 5 times the amount invested and an IRR of 60%. </li></ul><ul><li>Lars has mainly been investing in Software, Telecom and Electronics and recently into Prowebce, Alternativa and GUST. In the last 3 investments he has co-invested with Dušan Stojanović </li></ul><ul><li>  </li></ul><ul><li>. </li></ul><ul><li>  </li></ul>Current Financing
  13. 13. <ul><li>Dušan Stojanović , A European with a Swedish passport, </li></ul><ul><ul><li>He worked for 10 years between 1995 - 2005 within Business Development primarily in Financial Services, E-payments/E-Commerce (GE Capital and and his own ventures before becoming a business angel in 2005. </li></ul></ul><ul><ul><li>He started to become a business angel in 2005 and is today a full-time business angel with 8 investments in 3 countries (France, Sweden and Croatia). </li></ul></ul><ul><li>Starting to have a solid track record as a business angel with 2 out 8 investments IPOed and one more partial exit. From his 3 exits he has made between 2 and 5 times money and IRR’s of between 60 and 300%. These partial exits allows him to reinvest into new ventures. </li></ul><ul><li>  </li></ul>Current Financing
  14. 14. <ul><li>Phil Dardier , is a Canadian & Frenchman . </li></ul><ul><ul><li>He has been investing on personal basis in start up companies and 1st round investments since 1993. </li></ul></ul><ul><ul><li>He has set up a Foreign exchange trading fund in 1994, His investments have been e-commerce based ( VistaPrint – France & USA), in the Wine industry ( Ficofi Wine asset management & distribution & e-Ficofi – Listed Bordeaux Future – France ) , technology ( Attenda – UK), as well retail products and more recently in Gust (Croatia) , Alternativa (France) the unlisted Stock market place and in the Indian Ocean (in the Comoros) in the tourism business. </li></ul></ul><ul><li>  </li></ul><ul><li>His exits have ranged from IPO’s ( VistaPrint on the Nasdaq) to buyouts e-ficofi . </li></ul><ul><li>  </li></ul><ul><li>Phil Dardier is by profession Equity derivatives specialist and was a Managing Director and headed sales in Europe Globally at Merrill Lynch and BNPParibas groups focusing on volatility and convertible type products for investors ranging from hedge Funds to Pension Funds </li></ul>Current Financing
  15. 15. Thank you for listening ! Thank you for listening ! Welcome to browse !