1. Adobe technology platform
for rich Internet applications
Enrique Duvós
Sr Platform Evangelist
Adobe Systems
blog: www.duvos.com
1
2008 Adobe Systems Incorporated. All Rights
2006 Adobe Systems Incorporated. All Rights Reserved. Reserved.

2. Customer expectations have changed
2008 Adobe Systems Incorporated. All Rights Reserved.

3. Customer expectations have changed
 Explosion in digital content
 Personal publishing and social
networks
 Multiple devices
2008 Adobe Systems Incorporated. All Rights Reserved.

4. Applications have evolved
Global
REACH
Local
MAINFRAME
Text UI RICH Integrated media GUI
2008 Adobe Systems Incorporated. All Rights Reserved.

5. Applications have evolved
Global
REACH
1992
Local
MAINFRAME CLIENT/SERVER
Text UI RICH Integrated media GUI
2008 Adobe Systems Incorporated. All Rights Reserved.

6. Applications have evolved
Global
WEB APPLICATIONS
REACH
1998
1992
Local
MAINFRAME CLIENT/SERVER
Text UI RICH Integrated media GUI
2008 Adobe Systems Incorporated. All Rights Reserved.

7. Applications have evolved
Global
2004
RICH INTERNET
WEB APPLICATIONS APPLICATIONS (RIAs)
REACH
1998
1992
Local
MAINFRAME CLIENT/SERVER
Text UI RICH Integrated media GUI
2008 Adobe Systems Incorporated. All Rights Reserved.

8. The web changed business requirements
 Applications must be built faster
by fewer people
 Applications must reuse existing
infrastructure and assets
 Applications must be flexible to
support changing requirements
2008 Adobe Systems Incorporated. All Rights Reserved.

9. The designer–developer continuum
 RIAs require an integrated designer/developer project team
 Smooth, efficient workflows from design through application
development
 Familiar, proven tools working together
2008 Adobe Systems Incorporated. All Rights Reserved.

10. Adobe RIA technology platform
Applications
Adobe® Media Adobe Adobe Acrobat®
Player Buzzword™ Connect™
Designer/Developer tools Clients
Adobe Adobe
AIR™ Flash® Player
Frameworks
Ajax Adobe Flex®
Adobe Creative Suite® 3
Servers/Services
Adobe Flex® Builder™ Adobe Adobe Flash Media Adobe Flash Cast® Adobe Scene7®
Adobe LiveCycle®
ColdFusion® Server OnDemand
2008 Adobe Systems Incorporated. All Rights Reserved.

11. ®
ADOBE FLEX 3
A highly productive, free open source framework
for building expressive web applications that
deploy consistently on allcross-platform,
Create engaging, major browsers
and on the desktop with Adobe AIR
rich Internet applications
2008 Adobe Systems Incorporated. All Rights Reserved.

12. Amazing Flex apps
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13. Amazing Flex apps
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14. How Flex Works in the Browser
Flex Builder IDE
Flex SDK
MXML ActionScript
Flex Class Library

15. How Flex Works in the Browser
Flex Builder IDE Browser
Flex SDK Flash Player
MXML ActionScript
Flex Class Library
Web Server
Compile

16. How Flex Works in the Browser
Flex Builder IDE Browser
Flex SDK Flash Player
MXML ActionScript
Flex Class Library SOAP HTTP/S AMF/S RTMP/S
Web Server
Compile
XML/HTTP
LC Data Services
REST
SOAP Web Services J2EE Application Server
Existing Applications & Infrastructure

17. Flash Player and Flex Adoption
2008 Adobe Systems Incorporated. All Rights Reserved.

18. Flash Player and Flex Adoption
3,400,000,000+
Installs of Flash Player 9
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19. Flash Player and Flex Adoption
3,400,000,000+
Installs of Flash Player 9
600,000+
Downloads of Flex
2008 Adobe Systems Incorporated. All Rights Reserved.

20. Flash Player and Flex Adoption
3,400,000,000+
Installs of Flash Player 9
600,000+
Downloads of Flex
97%
streamers used Flash to view video
in Feb 08
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21. Demand for Flex skills
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22. Application Development Choices
REACH
RICH
Static Web Rich Internet Desktop Native
Applications (RIAs) RIAs Apps
2008 Adobe Systems Incorporated. All Rights Reserved.

23. Application Development Choices
REACH
RICH
Static Web Rich Internet Desktop Native
Applications (RIAs) RIAs Apps
2008 Adobe Systems Incorporated. All Rights Reserved.

24. Application Development Choices
REACH
RICH
Static Web Rich Internet Desktop Native
Applications (RIAs) RIAs Apps
2008 Adobe Systems Incorporated. All Rights Reserved.

25. Disruptive innovation
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26. Disruptive innovation
1984
PostScript® 1990
Creative
applications
1993
Adobe Reader®
1995
Adobe Flash®
2008
Adobe AIR™
2008 Adobe Systems Incorporated. All Rights Reserved.

27. Adobe AIR enables web developers to use
existing technologies to build and deploy
rich Internet applications on the desktop.
2008 Adobe Systems Incorporated. All Rights Reserved.

28. Why RIAs on the desktop
Persistent connection Branded experiences
Desktop functionality Data access Efficient development
2008 Adobe Systems Incorporated. All Rights Reserved.

29. Adobe AIR features
Rich applications Broad reach
Designer and developer productivity Proven technology
2008 Adobe Systems Incorporated. All Rights Reserved.

30. Adobe AIR features
Rich applications Broad reach
 Rich media and video
 Custom chrome and transparency
 Desktop integration (Drag and drop,
background, notifications, clipboard)
Designer and developer productivity Proven technology
2008 Adobe Systems Incorporated. All Rights Reserved.

31. Adobe AIR features
Rich applications Broad reach
 Rich media and video  Windows/Macintosh/Linux
 Custom chrome and transparency  Universal application installer
 Desktop integration (Drag and drop,  On/offline with network detection
background, notifications, clipboard)
 Local file access and embedded database
Designer and developer productivity Proven technology
2008 Adobe Systems Incorporated. All Rights Reserved.

32. Adobe AIR features
Rich applications Broad reach
 Rich media and video  Windows/Macintosh/Linux
 Custom chrome and transparency  Universal application installer
 Desktop integration (Drag and drop,  On/offline with network detection
background, notifications, clipboard)
 Local file access and embedded database
Designer and developer productivity Proven technology
 Existing tools: Flex, Flash, Dreamweaver,
Ajax Frameworks
 Reuse existing assets
 Adobe Creative Suite integration
 Application updates
2008 Adobe Systems Incorporated. All Rights Reserved.

33. Adobe AIR features
Rich applications Broad reach
 Rich media and video  Windows/Macintosh/Linux
 Custom chrome and transparency  Universal application installer
 Desktop integration (Drag and drop,  On/offline with network detection
background, notifications, clipboard)
 Local file access and embedded database
Designer and developer productivity Proven technology
 Existing tools: Flex, Flash, Dreamweaver,  Integrated HTML/Flash/PDF
Ajax Frameworks
 AJAX: Full WebKit HTML engine
 Reuse existing assets
 Flex/Flash: Full Flash Player 9
 Adobe Creative Suite integration
 Embedded SQL database
 Application updates
 Robust application security
2008 Adobe Systems Incorporated. All Rights Reserved.

34. Now building on Adobe AIR
2008 Adobe Systems Incorporated. All Rights Reserved.

35. Getting started resources
 www.adobe.com/ria
 www.adobe.com/products/flex
 www.adobe.com/products/air
2008 Adobe Systems Incorporated. All Rights Reserved.

36. Revolutionizing
how the world engages with
ideas and information
37
2008 Adobe Systems Incorporated. All Rights
2006 Adobe Systems Incorporated. All Rights Reserved. Reserved.