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A new view of strategy

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A new view of strategy

  1. 1. ENGAGE II ! NNO‘I-TE ll lngor Hanna Viltshdland Twitter: @vikshaa| and lnstagramz @ingerhanne
  2. 2. ”Nobody I _) o. 3 ‘ ’’, / know whot strategy is” The Economist 1993
  3. 3. HOD K/ Iu -oseer 1-maze!
  4. 4. The Qflhte Cltnhgens
  5. 5. g~ I fQ1$ZO? ru ens $7-0% = 1"n£ use 419044;. /13. 0%) Liam 1'0 Cyas rnaotx-e 4 $6095 OF 505.. -J55 14099.5
  6. 6. TREE u= ‘va. s on &Suma§. uoDa. s
  7. 7. How can we mew ourselves? How can we change ahead. of the marked? How can we build 0 innovation culture?
  8. 8. . F . , D _ __ , . . NI _. ., . , f. I .7 _ .4! K ar 1 / ; , ( 3 u . . rulfuHuA, . . ( I . .. , 4 I i . {Ii I k. r Jll : In a . . .4. i h» I . . . I I 9 LV’ . ’ . 1,1) i : .. .J. ( /
  9. 9. The essence: Do we see strategy as a linear plan, or a pact’
  10. 10. Strategies are based on Rita Mc(3rath
  11. 11. THE END OF COMPETITIVE ADVANTAGE Him (iuntlu-r . |r(-‘ratli ”All strategy frameworks and tools in use today are based on a single dominant idea: That the purpose of strategy is to achieve a sustainable competitive advantage” Rita McGrath
  12. 12. ‘fU , ,—_ . ,t -—w ¢: a—---¢— . ~.
  13. 13. Strategy as analysis Strategy as innovation Analytical, logical & linear Mindset Creative & disruptive Stable, Expect it to be much Th f t Unstable, like the present e U Ure Expect it to be different Rational actor People perspective Passion Preserve and tune existing business model Develop and test a portfolio of new business models SWOT, Disruptive Innovation, PESTEL, Mam tools Business Model Canvas, Value-Chain, Strategic Innovation Cam/ as, Five-Forces The Innovation Pyramid Difficult, Love to create it, . Change creates resistance make change happen Michael Porter Leading proponent Gary Hamel Business model Two Lenses on Strategy 69 ® © flf. ENGAGEII ! NNO‘I-TE ~ "m'Al'il'i i. ~is~»~. /rsl, ,ii~-, i rr , i.~. ‘r
  14. 14. ‘mi ‘()7 " -s | .‘. -i"] . -.-. .7; I. " ‘. -.. ‘l ‘ §’_ I . _'_, ; “ I .729 . ‘-= ‘i ‘:13 t r ; It I * 4 I@"‘ L ‘I » , ‘,_¢ , ‘ ". -v , I ‘V . c_. , u’ « , ,t_‘_ , r,. -, (13: ' in q J . J , _- 7' I wt d i "I, |I. I‘ I I l i‘-ls’ "7 ' " I i , . ~ * *~ , " ‘ *1’. -‘ *: "S } _ I -»>~— -«ca &, /I, “ ' y 4 ‘ ‘I I 1,‘: I‘ ' 5-, I : - ¢—-_", -' ti . a. 2 -—- l { rv , i , l l 40'. ‘ g V’ * pf’ ’ /1 ‘ 1., . ‘, ., ‘ / ’Jnt4t ac; -.35 . " ' I Li‘ DI IJI/ i"1/‘ 31 "'L. - ‘A l-'- X . Innovation is a competency that needs to be professionally built and managed 2” g §_ 7‘ V: — Y I, xv. ;. . ‘. s _—n_-'_, « v _-7 . 'K‘. J‘ ' 7 s ' 1 i . I L-
  15. 15. "’. On-again, off-again ‘ innovation is warm, than doing nothing Ritru lvlcGrath
  16. 16. r; -~. '.-: ——: -.c. .~--. .7_. ,— —-—_-—--v----Ar —— —~~—-~o— - . ~» —i. _—; .,. . 7——:3w—. é—. .j——m %»—v—— -: —-j sa-‘rv—r——-r‘-I-—-"c2.—-.1»-—o -—- —: '~1-— u-— V—__. — v. .. . - —«_g . -. * —as4'—% ‘ '7' ----——-———--A-:7 / —.-. ran? --~—s-~~. —.~ ‘—-or-*———"-1~ —"—-‘a—-2- 2.-ul‘. —-————u -' - -—--'—‘-0-‘-. -—" ‘In'‘ —-I’ 7* *2’-* -~ — —— '- ans’-rug--y. u—i mg. ' '—: *** —. —n' "—‘~-.4.-. s—*”* . ..~~- . .., '—T~-v. ~'''~-. o-'—-ij-~— ** ~oQ. m-"* — 7 ~—*' B 3.-r‘--—" '_-hf ‘pr-—-. ~': -'v~'c*-*'-c". v—o T—*— —: v'—~-. '~-——~ in —- 2 - ——"‘ ~. -4-no —*-ac‘ tr ‘e'-*-: --, -reek -—~ — j —. ——————j — —— — — ———g—-. _—T_. .
  17. 17. So {lam - Strategy’s are based on old assumptions — Achieve sustainable competitive advantage - Exploit short-lived opportunity's with speed and decisiveness - Innovation don't just happen, it's a a skill that requires years to build
  18. 18. The Cltntleuge
  19. 19. In 35 words or less, what is your company's strategy? e It It E “I
  20. 20. Ca 95% of employee don't know their company's (A, r‘ ‘P v’ if l Lf / J,» 1 Jr l l . t, l,I_<_. , s; . , V I I
  21. 21. "This is how our business is run! "
  22. 22. Stability, not war, is the state that is most [2, I {I It I, (J I I". zg~‘g'I. I I J Rita Mc(3rath
  23. 23. News Bookstores ”Dating” Traveling ISIBIIIPTIEB Music Photo Gaming Newspapers l/ lovies sew’-" ‘ , 3'“ _i-
  24. 24. ONGOING Bank Car industy Marketing Finans Ftecrutment TV Publishing Cloths Entartainment Food
  25. 25. ONGOING Bank Car industy Marketing Finans Ftecrutment TV Publishing Cloths Entartainment Food
  26. 26. I I _ . .. . ;.r(. ::i I21:
  27. 27. U, . .. ..r J /3 . I, ‘ ii . 'I‘ . .o flirt. i . _I ‘I A I i ~84» i / I _ . / I C .1 I / V . I A . . (Vi ; I I. . I .3, . 3:4 . l.. Y«i. .i EA. J. .. .1 . x a, “TA . . 3 . .. ; , I I» I A , . . V t Iiu». /vi WI. r ‘ I I VET _. — . iiiiiiiii)‘I'~'~'~-M. ., , g F“ K. .. I r’ -v
  28. 28. irrcn. -nimital Radical The innovation Pyramid; key questions to ask ENGAGE” ®CD @ 'NNO‘I-“E
  29. 29. Inciemenlal - Radical Th ovation Pyramid: key questions to ask mews” 9 , VNNOV-“E
  30. 30. 1. Design & marketing
  31. 31. > . ~ ii? ‘ . ?I' A .3: SI’; 5 n - ‘ Ii‘. :1 . - I ‘ . "Ili f5_ll. i.32'. I : 'i‘| "§iiI7 1?-, !,I’I. 'I'l| . 3’ I 1 V pmo: Not! . ilmrdonnny I I " 1,: I) , ', . : fij': .$ 3 4I. ‘h: ]c J) r. |6mI_I In!
  32. 32. SMELL LIKE A : .~iA: ~i, MAN. 'tI'‘€I"’-"I . . I 0&/811-68 . -.3‘ X - I I! jg; X
  33. 33. 2. Products "Vi . Ow ‘ id: i:iei»ii; m"i' ‘I5-"I~: li’II; I~‘. r"T' £I, it, :ti‘t| fl,I'? )_~7,I: ', @rd095PEZ9 s eitittflftl ; :». ::; .t .3: - 1' - s BIN ‘. — . --. . ' v_ 4 ‘ "J: -‘T ‘ 7 r' 3- #9.‘-"T: A ; ~~; -Z L w‘ ‘ . y. ‘ ’ . __‘ - 3‘. ¢a’. a_‘. ,. I ‘V__ ~ ' A-‘ '- _»_ , _ I ' . z _ _ ' V_ ‘_ . it . ‘ -i _’__< r _ . _ . ._ , “' » ox, ‘ -~ . - . _ I -, x‘ . v ’ + i‘ ' 5 v - ~. -x. ~- I£I. ?t; li‘sl{I/ lf)>j; l.“"I”'fl; l.-IRl9,ll<}~‘; e‘I ‘5I't: ‘ts«"i'Ul‘J~‘2’: ‘i ’. .i’ c . , ‘ * _L' ‘ I '. ‘w’ .7 . v Tm: I «' .2 . .z~ . -- -“ 3 _§ ,7 ’ ), i _ ‘V. ». . J. . , < . - I ‘ A _ ; _. ,_ V V -T X? r-r(-. -L‘ LI‘ -L-AS I _ , ‘| .‘I -T ‘o ‘T "L A‘ I " . '-. gr’ I _. * " s ,1 -> . .;i‘. ‘ " i «" - . - ‘- L6" / " ~3¥'-< I . u.‘»‘ -1.23 "_ . ._ ‘. ‘-" "7 *" ~-l ' 5 ix ‘_§_‘. ‘-I >‘_. i : _,<>“? _,, ~. ‘ J ‘ -. i I _ 13 '3. ‘Q ii I’. II wt 11
  34. 34. 5. Services ; l9Il0; i: —;U. tI . $“t: ;;%. ;ii I3”? i. ‘. i Al '1] gr! ‘
  35. 35. 4. Markets Costumers Channels Espirito~Santo
  36. 36. 5 VI g b O H ifl m T
  37. 37. <6. Processes ‘II’ Statoil INNOVATE
  38. 38. 7. Management G80/zogle
  39. 39. 8. Business modem NETHIII
  40. 40. 9. Industry
  41. 41. crenhivil: -J, ivmovnkbon and change Logical im tn . s we : :4_. u u I Qudtcat innovation A: ‘r»AJ’0 . m4t. .; l“$2'. lt. ‘.. AkK’. : «_‘. . I-. .., n». -‘I-I . Lrunh Ln: tutu-. ovevvioxts p«. >:h. .:¢ 1, : .—~. u.. -. vVu. r'-mix IIKL‘ hnluuu -Ii: u.§aLl Operations 1.4 r. -.. »¢ I»: (wtxétm, . xf" Av-i. At Strategic Innovation Clnvls ®CD@ ENGAGEII ‘NNOV-“E
  42. 42. Dugfltz of fresh thinkivsg, cruxtivil: -J, innovation and change ‘y<-*7‘ » T 4,-— Strategic Innovation Clnvu ENGAGEII 'NNO‘I-TE E‘: Cf} (Fl
  43. 43. ENGAGE ll tNlIO‘I—‘I. TE Inger Hanne Vikshéland ingerhanne@engage-innovate. com 45 29 28 28

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