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Test pp

  1. 1. Denver, Your Research Destination! Prepared for the ______ Research Team by
  2. 2. There’s No Place Like Home!Prepared By :Christine Cook PRC, CEO-Generator-FloristBret Agre, COO-Back-Up Generator-Artist Guests: [Insert Guest Names – Titles]
  3. 3. Overview of PresentationWhy Denver?  About Denver  Diversity/ Teens/ Tweens  Restaurant / Food  Health / Beauty  Apparel / Retail  Packaged Goods  Pharmaceutical  Technology / Entertainment  Alcohol / Beverages  Agricultural / ManufacturingINGATHER RESEARCH & INNOVATION RESORTS™
  4. 4. Why are you flying over Denver? Largest city between Phoenix, AZ & Minneapolis, MN Untapped market, not oversaturated; leads to “fresher” respondents Largest city in the Mountain Time Zone 300+ days of sunshine – more annual hours of sunshine than San Diego orMiami. 5th sunniest state in the nation. Yes, it does snow here, however it is almost always melted by noon the nextday. Average winter snowfall is 6.8”/month in the city. We have many transplants fromother markets; We represent a good cross section of America Ingather! There is no place like it ~ Photo by Chad Galloway
  5. 5. Let’s Talk About Denver… Rated 1st for Baby Boomer Capital of the US In turn a great market for the young adults of these Boomers Rated 1st for Highest Educated Market in the US #1 market for Organic companies and shoppers Rated 10th in Most Disposable Income; even for Spanish languageHispanics Also #1 market for Microbrews while having the sophistication of other alcohol rated research High Population Growth - 16.9% growth; 9.7% national average Louisville, CO was rated #1 for place to live in the U.S. by CNNMoney Low Unemployment Rate - 8.4%, national average 9.1% Great Swing State for Political Research Home to Southwest, Frontier Airlines and main United Airlines hub CU Medical ranked #4 among 125 Medical Schools and 15th for Nursing,while Northern Colorado ranks #2 for Veterinary medicine Denver University Daniels College of Business – ranked 15th in theworld for business schools
  6. 6. Let’s Talk More About Denver…Diversity Denver is a good representative sample of the U.S. as a whole Great mix of acculturated & un-acculturated Hispanics Household CO USARace/Ethnicity CO USA IncomeAsian, Pacific 3% 5% Under $15K 8% 13%Islander $15K-$24,999K 8% 12%African 7% 12% $25K-$34,999K 9% 11%American $35K-$49,999K 14% 14%Hispanic 20% 16% $50K-$74,999K 20% 18%Caucasian 63% 63% $75K-$99,999K 15% 12%Other 7% 4% $100K+ 26% 10% Teens & Tweens  Higher income than national average  24% of population is Less than 18 years of age  Outdoorsy & Techy  All American
  7. 7. Let’s Talk About Industries in Denver…Quick Casual Restaurant / Fast Food Birth place & headquarters of:  Mad Greens  Noodles & Co.  Qdoba  Goodtimes  Smashburger  Chipotle  Arby’s  Einstein Bros. Bagels  Boston Market  Quizno’s  Craftworks – Old Chicago’s, Rock  Garbanzo Mediterranean Grill Bottom Brewery, and several others In-Context Example: Mimic the delivery pizza experience, from the comfort of a real home.Health & Beauty Top Organic & Natural Market Many Organic/Natural Shopping Chains  Whole Foods  Sprouts  Sunflower Market  Trader Joe’s  Vitamin Cottage  Wild Oats Market  Alfalfa’s In-Context Example: Preview Parties – Position your study as a casual party, rather than traditional research
  8. 8. Let’s Talk About Industries in Denver…Apparel / Retail 10th Largest Downtown in regards to retail Smallest Market with All Major Pro Sports Teams Heavy Athletic / Outdoor Apparel Industry – unparalleled outdoor activities Home to Crocs, Ebags & BoppyIn-Context example: Have a respondents put on your new hiking boots, and conductthe interview on a hiking trail with one of INGATHER’s in house “helmet cameras”. Packaged Goods  3rd Largest Food Processing Manufacturer State  Distribution Center for the Rocky Mountain Region  Most Dog Friendly Market & Dog owners and parks per Capita In-Context example: Have your respondents test the usability In-House Bernese Mountain Dogs of a new product while cooking in a real home kitchen.Pharmaceutical Over 25 hospitals in the Denver Metro area – Many top rated Over 6,300 beds total Top Market for Asthma and OrthopedicUniversity of Colorado is Rated #4 in the Nation
  9. 9. Let’s Talk About Industries in Denver…Technology Entertainment “Mini Silicon Valley”  Nintendo Wii, Xbox Kinect, and PS3 in- Top Market for Engineers house School of Mines Top Ranked  Headquarters for: Headquarters for:  Dish Network  Cisco  Regal Entertainment  Jeppesen / Boeing  EchoStar  Lockheed Martin  High Noon Entertainment  Level 3 Communications  Sports Authority  3H2MHILL  Time-Warner  Avaya  Otterbox  Frontier Airlines  Southwest AirlinesIn-Context example: Test home based technology products in a real environment.Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, andeven 3-D, etc.
  10. 10. Let’s Talk About Industries in Denver… Beverages  Headquarters for Non-alcohol Beverages, to name a few:  Celestial Seasonings  Deep Rock  El Dorado  Jones Soda  Izze  #1 Market for Microbrews  Home of the Great American Beer Festival  Headquarters for Alcohol Beverage Companies:  New Belgium  Breckenridge Brewery  Great Divide  Left Hand Brewing  Avery Brewing  O’Dell Brewing  Tommyknocker Brewery Wynkoop Brewing (owned by John Hickenlooper, current Governor of Colorado)In-Context example: Drinking buddies group in our game room, with full wet bar;mimic a real bar, play pool, hangout in a controlled environment.
  11. 11. Let’s Talk About Industries in Denver…Agriculture $20 Billion Industry  Crop Producer Top 10 Livestock Producer Dairy Grain Sorghum  Cattle Wheat  Potatoes  Hogs  Corn  Sugar Beets  Sheep  Hay  Apples  Chicken Eggs  BeansManufacturing 3rd Largest Food Processing Manufacturing Industry Home to Ball Corp Leading Manufactured Products:  Medical Equipment  Computer Equipment  Communication Equipment
  12. 12. The INGATHER Way of Life… More real environment – a real home As in-context as possible Comfortable and relaxed for clients and respondents Customized and adaptable Resort amenities at traditional prices We don’t recruit; we “Scout”. There is a difference! The right people in the right environment Changing the industry’s way of thinking …Deeper insights, better results! “INGATHER is the best place to conduct research… I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO
  13. 13. “Revolutionizing the Qualitative Experience One Client at a Time!” in·gath·er: To gather in; collect. To come together in a central place.
  14. 14. “Where Reality Meets Research!” “The Reality House” www.IngatherResearch.com “The Common Sensory”Denver’s Only Dedicated Testing Facility www.IngatherSensory.com Channel 8 Television Spot http://tinyurl.com/7oqk3jh ***The Common Sensory website is currently under construction***