Why Denver? 5th Fastest Growing City in the US - 16.9% growth; 9.7% national average Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA Swing State - Great for Political Research Top 10 Market for Disposable Income Rated 1st for Highest Educated Market in the U.S. Top in Urban Expansion and Growth Top Young City One of the Most Diverse Demographics INGATHER INNOVATION FACLITIES! by Chad Galloway
Let’s Talk About Denver… Rated 1st for Baby Boomer capital of the US No. 1 market for organic companies and shoppers No. 1 producer of beer with 103 breweries Louisville, CO was rated No. 1 for place to live in the U.S. by CNNMoney Low unemployment rate - 8.4%, national average 9.1% Home to Southwest, Frontier Airlines and main United Airlines hub CU Medical ranked No. 4 of 125 Medical Schools and 15th for Nursing, while UNC ranks No. 2 for Veterinary medicine DU Daniels College of Business – ranked 15th in the world for business schools
Denver Diversity…Denver is a GREAT representative sample of the U.S.Race/Ethnicity CO USA Household CO USAAsian, Pacific 3% 5% IncomeIslander Under $15K 8% 13%African 7% 12% $15K-$24,999K 8% 12%American $25K-$34,999K 9% 11%Hispanic 20% 16% $35K-$49,999K 14% 14%Caucasian 63% 63% $50K-$74,999K 20% 18%Other 7% 4% $75K-$99,999K 15% 12% $100K+ 26% 10% Teens & Tweens Among the highest income and disposable spending 24% of population is less than 18 years of age Outdoorsy and Techy All American
Denver Industries…Quick Service / Fast Food Restaurant HQ’s Noodles and Co. Mad Greens Goodtimes Qdoba Chipotle Smashburger Einstein Bros. Bagels Arby’s Quizno’s Boston MarketIn-Context Example: Mimic the delivery pizza experience, from thecomfort of a real home.Health & Beauty Top Organic & Natural Market Mecca Whole Foods Sprouts Sunflower Market Trader Joe’s Vitamin Cottage Wild Oats Market Alfalfa’s In-Context Example: Product Parties – Position your study as a casual party, rather than traditional research
Apparel / Retail 10th Largest Downtown Retail All Major Pro Sports Teams Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities Home to Crocs, Ebags and BoppyIn-Context Example: Respondents can put on your new hiking boots, and beinterviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”. Packaged Goods 3rd Largest Food Processing Manufacturer Distribution Center for the Rocky Mountain Region Most Dog Friendly Market & Dog Parks Per Capita In-Context Example: Have respondents test the usability of a In-House Bernese Mountain Dogs new product while cooking in a real home kitchen. Pharmaceutical Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds Top Market for Asthma and Orthopedic CU Med Ranked No. 4 in the Nation
Technology Entertainment “Mini Silicon Valley” Nintendo Wii, Xbox Kinect, and PS3 In-House Top Market For Engineers Headquarters For: School of Mines Top Ranked Dish Network Regal Entertainment Headquarters For: EchoStar Cisco High Noon Entertainment Jeppesen / Boeing Sports Authority Lockheed Martin Level 3 Communications CH2MHill Time-Warner Avaya Otterbox Frontier Airlines Southwest Airlines In-Context Example: Test home based technology products in a real environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, and even 3-D, etc.
Food and Beverage HQ’s for Non-Alcohol Beverages: Celestial Seasonings Deep Rock El Dorado Jones Soda Izze Home of the Great American Beer Festival Alcohol Beverage HQ’s: New Belgium Breckenridge Brewery Great Divide Left Hand Brewing Avery Brewing In-Context Example: Drinking buddies group in O’Dell Brewing our game room, with full wet bar; mimic a Tommyknocker Brewery real bar, play pool, hangout in a controlled Wynkoop Brewing environment.
INGATHER SensoryDenver’s Only Dedicated Sensory & Testing Facilities… …to Meet Your Sensory Testing Needs! Wet/Dry Test Kitchen Consumer Test Kitchen Commercial Culinary Kitchen In-Context Kitchen at the “Reality House”
INGATHER’s Reality House More real environment – a real home As in-context as possible Comfortable and relaxed for clients and respondents Customized and adaptable Top-end amenities at traditional prices “We don’t recruit; we “Scout”. There is a difference!” The right people in the right environmentMarketing Research In-Context… …Deeper Insights, Better Results! “INGATHER is the best place to conduct research…I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO
“Revolutionizing the Sensory andQualitative Experience One Client at a Time!” in·gath·er: To gather in; to collect. To come together in a central place.
“Where Reality Meets Research” - Qualitative – The Industry’s Only “Reality House” www.IngatherResearch.com - Sensory –Denver’s Only Dedicated Sensory Testing Facilities www.IngatherSensory.com