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Digital Outlook: Consumer Packaged Goods Industry

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Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. We surveyed 1,000 senior decision makers from business and IT, from large organizations with 1,000 employees or more and annual revenue of at least US$500 million.

The report aims to discover:
a) the surging tide of digital technology adoption in organizations – what is used and where?
b) the promised land of digital technology use, and the hurdles organizations face to get there
c) the biggest disruptive digital trends within the next three years and why organizations see them as vital to future success

The summary here presents the survey results and highlights the digital outlook that will define the CPG industry strategy over the next three years.

Published in: Retail
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Digital Outlook: Consumer Packaged Goods Industry

  1. 1. www.infosys.com DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY …
  2. 2. DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY 2 THE RESEARCH … 1,000 Senior IT and business decision makers were interviewed from organizations, which use digital technologies, with 1,000+ employees and US$500M or more global annual revenue. Survey covered a range of industries, across Australia, China, France, Germany, India, the UK, and the US. The research investigates the use of digital technologies and key trends in nine different industries, namely, automotive, banking, consumer packaged goods, healthcare, industrial manufacturing, insurance, life sciences, retail, and utilities. The study reveals • The surging tide of digital technology adoption in organizations - what is used and where? • The promised land of digital technology use, and the hurdles organizations face to get there • The biggest disruptive digital trends within the next three years and why organizations see them as vital to future success
  3. 3. 3 DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY TOP CPG TRENDS THAT WILL MAKE MOST IMPACT WITHIN NEXT THREE YEARS … The three trends receiving most mentions, as making a positive impact on the business, show that CPG companies believe that the technologies were implemented to improve existing operations rather than to experiment with new opportunities. 1 Automated manufacturing processes 2 Digital asset management 3 Transparent supply chains
  4. 4. 4 DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY DIGITAL TECHNOLOGIES THAT CPG INDUSTRY USES THE MOST … CPG companies utilize six digital technologies on average. The most deployed technologies in the industry are: 69% Cyber security 68% Big data analytics 65% Enterprise cloud 55% Artificial intelligence 48% 3D printing 44% Enterprise service management solutions
  5. 5. 5 DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY KEY GOALS OF IMPLEMENTING DIGITAL TECHNOLOGIES … While the most important purpose of implementing these technologies is to improve existing business operations, CPG companies are looking at technologies such as cyber security, AI, big data analytics, and enterprise service management to also solve new business problems. Big data analytics 55% are implementing it to improve existing business operations 55% to solve new business problems 39% to create new opportunities Cyber security 55% are implementing it to improve existing| business operations 57% to solve new business problems 27% to create new opportunities Enterprise cloud 63% are implementing it to improve existing business operations 52% to solve new business problems 42% to create new opportunities Artificial intelligence 58% are implementing it to improve existing business operations 55% to solve new business problems 45% to create new opportunities
  6. 6. 6 DIGITAL OUTLOOK CONSUMER PACKAGED GOODS INDUSTRY THE AREAS THAT ARE ATTRACTING INVESTMENTS ARE… … 73% Manufacturing process automation 61% Back office automation 50% Using AI and analytics to get more return on investment from advertising63% Workforce management 51% Increasing supply chain transparency …BUT While the industry is making the right technology investments to take advantage of these trends, it should improve its technologies and its skills further.
  7. 7. Copyright © 2018 Infosys Limited Your journey to being more digital extends from core modernization to customer delight. To steer through that path purposefully, write to us. … Write to Us
  8. 8. Copyright © 2018 Infosys Limited Thank You … Visit Infosys.com/digital-outlook to find out more about the digital outlook that will be driving the consumer packaged goods industry strategy in the next three years.

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