Building Tomorrow’s Enterprise - Engaging Digital Consumers

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Digital media is redefining consumer mind-sets, patterns of purchase and decision-making. Digitally active consumers have embraced the Internet, telecom, media, and social space, changing the way consumers communicate, transact and make purchase decisions. These consumers rely on Internet research, friends and online peer reviews as opposed to ‘sponsored’ communication. This new breed of active, informed and assertive members are identified by their need for independence, uniqueness and participation.
For more: http://www.infosysblogs.com/infytalk/

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Building Tomorrow’s Enterprise - Engaging Digital Consumers

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  17. 17. THANK YOU www.infosys.comThe contents of this document are proprietary and confidential to Infosys Limited and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Infosys Limited.© 2012 Infosys Limited. All rights reserved. Copyright in the whole and any part of this document belongs to Infosys Limited. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced inwhole or in part, in any manner or form, or in any media, without the prior written consent of Infosys Limited.

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