What We Learned From Sending 685,163,990 Emails Last Year

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In this webinar we'll explore proven strategies that increase results while saving time and money through an easy three-prong approach and real-life examples from other associations.

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What We Learned From Sending 685,163,990 Emails Last Year

  1. 1. What We Learned From Sending 685,163,990 Emails Last Year<br />Jeanette Arrighi, MBA<br />Marketing Strategy Manager<br />
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  4. 4. 685,163,990<br />Whoa!! That’s a lot of emails!<br />
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  6. 6. What YOU Will Learn From Us Sending 685,163,990Emails Last Year<br />Relevancy is key to delivering effective emails.<br />Utilizing data you already have to send messages your members want.<br />Integrated email marketing results in better data integrity. <br />
  7. 7. Tactics used by organizations to improve relevancy<br />
  8. 8. Relevancy<br />
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  13. 13. Right Person<br />Create a strong subscription form<br />Frequency<br />Topics they are most interested in<br />Format<br />HTML, Text, Mobile-Friendly<br />
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  16. 16. Right Message<br />
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  18. 18. Right Time<br />
  19. 19. Relevancy Rocks<br />Right person<br />Effective subscription form<br />Right message<br />Leveraging data from your AMS<br />Right time<br />Analytics go a long way…but there is more to this<br />
  20. 20. Engagement<br />
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  22. 22. Dear Madilyn,<br />Dear Madilyn,<br />
  23. 23. Membership Welcomes<br />
  24. 24. Triggered Emails<br />Time<br />Action based<br />Transactional<br />
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  30. 30. Better for You, Better for Your Members<br />Improve staff efficiency <br />Grow renewal rate<br />Customizing the member experience<br />Increase engagement<br />
  31. 31. Data Integrity<br />
  32. 32. Automation is not just for outgoing emails!<br />
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  34. 34. Improve Member Services<br />
  35. 35. Right person, right message, right time<br />Increases open and click-thru rates<br /> Improves ISP reputation<br />Reduces fake spam flags<br />**Improves deliverability**<br />
  36. 36. “The Informz integration with our AMS brings real-time data from our AMS into Informz, and writes back email activity information to the individual member records. Informz offers us an intuitive and easy-to-use interface and features like dynamic segmentation of messages and reporting that will help us to bring our e-marketing to the next level.”<br />American Massage Therapy Association<br />
  37. 37. Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

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