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Using Marketing Automation Technology to Strengthen Advocacy Efforts

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Learn the basics of marketing automation and how it can strengthen your advocacy efforts through relevant and timely communication.

Published in: Business
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Using Marketing Automation Technology to Strengthen Advocacy Efforts

  1. 1. Using Marketing Automation Technology to Strengthen Advocacy Efforts
  2. 2. 2 Presented by…. Chris Scavo Digital Marketing Strategist experts@informz.com
  3. 3. 3 Agenda • What exactly is Marketing Automation? • Work smarter, not harder • Think outside of the box
  4. 4. 4 What exactly is Marketing Automation?
  5. 5. 5 Software designed to streamline marketing tasks to increase efficiency and effectiveness Its not just about automating an email series  Personas  Scoring  Behavior recognition  Personalization
  6. 6. 6 Why automate?  Efficiency  Dynamic  Relevancy  Customized Experience
  7. 7. 7 Customize the experience
  8. 8. 8 Work Smarter, Not Harder
  9. 9. 9 360°Customer View Database Profile Website Activity Email Response Online Community Customer
  10. 10. 10 Personalized Targeting
  11. 11. 11 Target Group Creation  Website activity  Member / Donor data  Email response activity  Online Community activity
  12. 12. 12 Membership Management
  13. 13. 13 Call For Action
  14. 14. 14 Web Activity
  15. 15. 15 Think Outside the Box
  16. 16. 16 Ideas to make you a hero  Combine lapsed member data with recent website activity  Follow up on transactions started but not completed  Identify, fast track and convert high value leads  Customize messages based on content adoption
  17. 17. 17 Score based on whats important
  18. 18. 18 Tailor based on age
  19. 19. 19 What matters most?  Campaigns based on local efforts  Online community involvement  Calls for local representatives  Use subscriber data to connect emotionally
  20. 20. 20 Q&A Go to Twitter #CQAdvocacy Stay in touch experts@informz.com

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