The Year Email and Mobile Became Friends

854 views

Published on

Is it possible that EMAIL and MOBILE could become friends? YES! In fact, it’s a must-make connection in 2011. As you begin to plan your e-marketing calendar for the New Year, you need to consider mobile. Join us for this session where we will discuss how to optimize your emails for your mobile audience.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
854
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Year Email and Mobile Became Friends

  1. 1. The Year Email and Mobile Became Friends<br />Jeanette Arrighi, MBA<br />Marketing Strategy Manager<br />Twitter<br />@Informz<br />@EMKTG_GURU<br />
  2. 2.
  3. 3. Overview<br />Mobile Today<br />Using Analytics <br />Options for Delivery<br />Text Messaging<br />
  4. 4. Mobile Today<br /><ul><li>45% of web mobile usage is spent checking email.
  5. 5. 64% of key decision makers are reading email on mobile devices.</li></li></ul><li>Mobile Trends<br />Informz Readership Review, 2011<br />
  6. 6. Who is using mobile<br />Text over HTML<br />
  7. 7. Who is using mobile<br />Ask your subscribers<br />
  8. 8. Who is using mobile<br />Look at your analytics<br />
  9. 9. Benefits<br />Deliver what your subscribers want<br />Higher likelihood they will take action<br />Increased deliverability and loyalty<br />
  10. 10. Designing for Mobile<br />Web version<br />Unique design for mobile users<br />Combination design<br />
  11. 11. Web Version<br />
  12. 12. Web Version<br />Keep it clean and simple<br />Width should be 100%<br />Headers and images<br />Easily-clickable links<br />Font size<br />
  13. 13. Benefits<br />Everyone wins<br />No guesswork<br />Low effort<br />
  14. 14. Mobile-Only Layout<br />Very similar to the web version<br />100%<br />
  15. 15. Mobile-Only Layout<br />
  16. 16. Mobile-Only Layout<br />Very similar to the web version<br />Alternatives to images<br />Include phone numbers and email addresses.<br />Size<br />
  17. 17. Benefits<br />Will render on most Smartphones<br />Increase deliverability<br />Easy to understand marketing messages<br />
  18. 18. Combination Design<br />
  19. 19. Combination Design<br />
  20. 20. Combination Design<br />Define a width of the message, not a percentage<br />Consider how many columns<br />Image control<br />Text version tips<br />
  21. 21. Benefits<br />Set it up once<br />Easy to render on all devices<br />Low long-term effort<br />
  22. 22. Overall tips for mobile marketing<br />Short subject lines<br />Include contact information<br />Pre-headers<br />Short body copy<br />Limit images<br />Consistent “from” line<br />Manage text version<br />
  23. 23. Overall tips for mobile marketing<br />
  24. 24. Test, test, test<br />
  25. 25. Text Messaging Campaigns<br />Capitol Hill alerts<br />Special discounts/offers<br />Tip of the day<br />Happy birthday alerts<br />Annual meeting communication<br />
  26. 26. Text Messaging Campaigns<br />Subscription form<br />Double opt-in<br />Opt-out option every time<br />
  27. 27. Tips for a successful campaign<br />Decide if your subscribers want this<br />160 characters or less<br />Clear message on what action you want them to take<br />Review analytics<br />
  28. 28. Benefits of Text Messaging<br />Less expensive than traditional print advertising<br />More interested customer<br />Immediate effect<br />
  29. 29. Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

×