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The Keys to Cross Channel Marketing Success

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Learn how you can integrate your email, mobile and social media strategies to boost your marketing effectiveness and achieve campaign success.

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The Keys to Cross Channel Marketing Success

  1. 1. The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success<br />Jeanette Brown, MBA<br />Marketing Strategy Manager<br />
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  3. 3. If you can hear me and see my slide, please note this in the chat box to your right. <br />If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.<br />
  4. 4. The Marketing Trifecta:Integrating your Email, Mobile and Social Strategies for Success<br />Jeanette Brown, MBA<br />Marketing Strategy Manager<br />
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  7. 7. Who is Jeanette Brown?<br />
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  9. 9. ROI<br />Email<br />$35.02/$ spent<br />Social Media<br />$13.43/$ spent<br />Mobile <br />$12.45/ $ spent<br />
  10. 10. Meet Bob<br />32 years old<br />Accountant at a college<br />
  11. 11. I don’t know who my subscribers are<br />
  12. 12. Just ask them<br />
  13. 13. Ask about text messaging<br />
  14. 14. Look at your analytics<br />
  15. 15. Analyzing your results<br />
  16. 16. How do I customize for Bob?<br />
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  18. 18. Segment and Trigger<br />
  19. 19. Relevancy = Results<br />
  20. 20. 30 %<br />
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  22. 22.
  23. 23. In Your Newsletter<br />
  24. 24. Webinar Reminders<br />
  25. 25. Offer a Contest<br />
  26. 26. Offer a Contest<br />
  27. 27. Do you integrate?<br />
  28. 28. Get Social!<br />
  29. 29. Educate Them<br />
  30. 30.
  31. 31. Why not just ask them?!<br />
  32. 32. How can email help?<br />
  33. 33. How can email help?<br />
  34. 34. Announce it!<br />
  35. 35. Build Your List<br />
  36. 36. Analyzing your results<br />
  37. 37. Test and Analyze<br />
  38. 38. Mobile vs Desktop<br />
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  40. 40. Planning<br />
  41. 41. Calendar<br />
  42. 42. SWOT<br />Strengths<br />Weaknesses<br />Opportunities<br />Threats<br />
  43. 43. What is in Your Inventory?<br />Where<br />Why<br />What<br />Who<br />
  44. 44. Let’s get along<br />
  45. 45. Let’s Keep the Conversation Going<br />Jeanette Brownbrown@informz.com<br />www.informz.com1.888.371.1842<br />@informz<br />

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