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2011 Association Email Marketing Benchmark Report<br />Jeanette Brown, MBA<br />Marketing Strategy Manager, Informz<br />
Why did we create this report?<br />
Overall, How Do You Compare?<br />
Industry Statistics<br />
How Does My Email Compare?<br />
Who is unsubscribing?<br />
How are they opening my email?<br />
How are they opening my email?<br />
How long is too long?<br />
More links the better?<br />
Bigger is not always better<br />
What time is the best?<br />
Which day is the best?<br />
What Have You Learned?<br />
Let’s Keep the Conversation Going<br />Download the full Benchmark Report<br />http://bit.ly/2011BenchmarkReport<br />www....
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Key Findings from the 2011 Association Email Marketing Benchmark Report

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Find out how you stack up against your fellow associations when it comes to email marketing. During this webinar we'll discuss key findings from the benchmark report and what they mean for you in 2011. Some findings will include statistics on the best day and time to send an email, what types of emails are most likely to be opened, and what devices members are using to view email.

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Key Findings from the 2011 Association Email Marketing Benchmark Report

  1. 1. 2011 Association Email Marketing Benchmark Report<br />Jeanette Brown, MBA<br />Marketing Strategy Manager, Informz<br />
  2. 2.
  3. 3.
  4. 4. Why did we create this report?<br />
  5. 5. Overall, How Do You Compare?<br />
  6. 6. Industry Statistics<br />
  7. 7. How Does My Email Compare?<br />
  8. 8. Who is unsubscribing?<br />
  9. 9. How are they opening my email?<br />
  10. 10. How are they opening my email?<br />
  11. 11. How long is too long?<br />
  12. 12. More links the better?<br />
  13. 13. Bigger is not always better<br />
  14. 14. What time is the best?<br />
  15. 15. Which day is the best?<br />
  16. 16. What Have You Learned?<br />
  17. 17. Let’s Keep the Conversation Going<br />Download the full Benchmark Report<br />http://bit.ly/2011BenchmarkReport<br />www.informz.com1.888.371.1842<br />@informz<br />Jeanette Brownbrown@informz.com<br />

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