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Informz Client Success Series


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SMPS Uses Email Marketing to Support the Launch of their Online Community

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Informz Client Success Series

  1. 1. Informz Client Success Series: Society for Marketing Professional Services Moderator: Lori Ely, Informz Guests: Molly Dall’Erta, SMPS Michele Santiago, SMPS
  2. 2. Title <ul><li>Bullet 1 </li></ul><ul><li>Bullet 2 </li></ul><ul><li>Bullet 3 </li></ul>
  3. 3. Introductions Moderator: Lori Ely, eMarketing Strategist, Informz Guests: Molly Dall’Erta, Director of Online Services, SMPS Michele Santiago, Marketing Manager, SMPS
  4. 4. <ul><li>6,000 members </li></ul><ul><li>Members rely on networking opportunities </li></ul><ul><li>Successful email marketing program </li></ul>About SMPS
  5. 5. <ul><li>Problem: </li></ul><ul><li>Had never conducted a large formal launch before. </li></ul><ul><li>Needed to clearly convey the value of the community and how to use it. </li></ul><ul><li>Solution: </li></ul><ul><li>Create a multi-phase launch strategy. </li></ul><ul><li>Use email as a key component to communicate to members and launch the community. </li></ul>Launching the Community
  6. 6. The Launch Strategy
  7. 7. Launch Email May 18th
  8. 8. Launch Email Results <ul><li>716 active profiles created to date. </li></ul><ul><li>12.2% of the community has logged in. </li></ul>
  9. 9. Moving forward <ul><li>June 17-18 th additional 73 first visits to the community. </li></ul><ul><li>Follow up email 25.9% open and 9% click-thru. </li></ul>
  10. 10. Questions and Answers Thank you for joining us! Questions? Email: [email_address]