iDSS User Conference Presentation

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iDSS User Conference Presentation

  1. 1. Informz for iDSS
  2. 2. 2014 EmailBenchmarkReport Answers to the most asked questions www.informz.com/dmo
  3. 3. Cincinnati USA Convention & Visitors Bureau • Challenge – Declining engagement in their member- only enewsletter • Solution – Remove bad email addresses and conduct a re-engagement campaign • Result – 26% of inactive email subscribers became re-engaged
  4. 4. Visit Loudoun • Challenge – Struggled to get subscribers engaged with their content, hovering around a 4-7% click thru rate • Solution – Utilized Informz content manager feature and Advisor to implement more “read more” links and created landing pages • Results – Click thru rates increased by 87% for one newsletter and a 514% increase when implemented with another newsletter
  5. 5. Meet Minneapolis • Ease of Use • Reporting • List Management • Test Sending – Approval Process • iDSS integration • User Roles
  6. 6. Informz for iDSS
  7. 7. Thankyou! Terry Nawrot, Chief Operating Officer nawrot@informz.com 518.691.0071 x186 Joyce Wells, VP of Client Operations wells@informz.com 518.691.0071 x159 Sarah Kulp, Director of Software Operations kulp@informz.com 518.691.0071 x235 Sales 518.691.0071 x5

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