Email Trend Watch 2012

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Join us for a look back at what hot trends occurred in email marketing during 2011 and what you can expect to see in 2012.

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Email Trend Watch 2012

  1. 1. Email Trend Watch:Lessons learned in 2011 and what’s ahead in 2012 Jeanette Brown, MBA
  2. 2. #Informz
  3. 3. If you can hear me and see my slide, please note this in the chat box to your right.If you cannot hear, please try re-dialing in,and let me know so I can be of assistance.
  4. 4. Email Trend Watch:Lessons learned in 2011 and what’s ahead in 2012 Jeanette Brown, MBA
  5. 5. Who is Jeanette Brown?
  6. 6. 2011
  7. 7. Trend #1Integrated Marketing
  8. 8. Move beyond logos
  9. 9. Educate Them
  10. 10. Integrated Marketing
  11. 11. Email and Social Media Together
  12. 12. Trend #2Relevancy
  13. 13. Identify Interests
  14. 14. Timing Your Messages
  15. 15. Targeting Your Messages
  16. 16. Timing
  17. 17. Trend #3Mobile
  18. 18. Mobile is STILL Hot! 45%
  19. 19. Learn Where Members Are Opening
  20. 20. Learn Where Members Are Opening
  21. 21. Design for Mobile • Define a width of the message – Mobile only – 100% – Combination – 600-650 pixels • Stick to 1 column • Increase spacing between links • Image control - <480 pixels • Subject line - <30 characters • Include a mobile version link at the top
  22. 22. Recap of 2011 • Integrated Marketing • Relevancy • Mobile
  23. 23. 2012
  24. 24. Trend #1Mobile
  25. 25. Mobile Design • Readability • Connectivity • Text Message
  26. 26. LOL! OMG!
  27. 27. Events
  28. 28. Membership Benefits
  29. 29. Renewal
  30. 30. In Your E-Newsletter
  31. 31. Trend #2Video
  32. 32. Video
  33. 33. How to use video • Showcase your group through testimonials from members. • Provide a sneak peek into the daily life of the CEO and other staff members. • Educate or promote an event.
  34. 34. Trend #3Automation
  35. 35. Create a Strategy Day 1 – Month 1 – Focus Automated Member Joins on mailed benefits email is sent to to confirm they are new member receiving them. Month 9 – Month 6 – Month 3 – Retention efforts Highlight Highlight begin benefit benefit
  36. 36. Trigger Mailing
  37. 37. Web can help e-mail
  38. 38. Trend #4Deliverability
  39. 39. Deliverability
  40. 40. Unsubscribe vs Opt Out
  41. 41. Add to Safe List
  42. 42. Recap 2012 • Mobile • Video • Triggered Mailings • Deliverability
  43. 43. Let’s Keep the Conversation Going Jeanette Brown brown@informz.com www.informz.com 1.888.371.1842 @informz

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