Email marketing 101 webinar


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This presentation is perfect for anyone just getting started in email marketing or looking to revisit the basics.

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Email marketing 101 webinar

  1. 1. Email Marketing 101<br />Presenter: Lori ElyInformz<br />
  2. 2. Title<br /><ul><li>Bullet 1
  3. 3. Bullet 2
  4. 4. Bullet 3</li></li></ul><li>There’s Email & There’s Email Marketing<br />
  5. 5. !<br />Getting Started<br />1. Establish Recency and Frequency Rules<br />Start with bi-weekly or monthly communications<br />Use an opt in form for subscribers to choose their preference<br />Lets Get Started!<br />
  6. 6. !<br />Getting Started<br />2. Create a Communications Calendar<br /> Utilize Recency and Frequency Rules within Informz<br />
  7. 7. !<br />Building your email lists<br />Build your list, but remember quality over quantity.<br /> Create an opt in form<br /> - set expectations - deliver on expectations and promises<br /> Collect as much information as you can - segment and personalize with that information<br />Building your email lists<br />
  8. 8. !<br />Building your email lists<br /> Make your opt in form easy for people to find!<br />Include visible links to your opt in form <br />- email communications <br />- website<br />- social networking sites<br />Promote your communications<br />- utilize statuses to promote your email<br />- post links to articles and email<br />- offer an incentive for signing up<br />
  9. 9. !<br />Building your email lists<br /> Do take steps to build your lists – but your focus<br /> should be on getting a greater response out of your<br />interested and motivatedmembers. <br />Demographic & Preference Information<br />equals<br />Targeted & Personalized emails<br />equals<br />Better Results!<br />
  10. 10. !<br />Your email design<br />Required elements for your email:<br /> Unsubscribe link<br /> Physical mailing address (No PO boxes!)<br />Your email design<br />
  11. 11. !<br />Your email design<br />Recommendations for the design of your email:<br /> Maintain consistency with your branding<br />Brand Awareness = Brand Loyalty!<br />
  12. 12. !<br />Your email design<br />Design templates with a fixed width between 600-700 pixels<br /> Include a message such as “To ensure receipt of our emails, <br />please add to your <br />Address Book.”<br /> Include a link to the web version of your mailing<br />
  13. 13. !<br />Your email design<br />Other elements to include <br />in your email:<br />- Familiar & consistent from information<br />- Social networking links<br />- Contact us link<br />- Modify profile link<br />- Send-A-Friend link<br />- New subscriber opt in forms<br />
  14. 14. !<br />Your email content<br />Remember, it’s all about the reader!<br />Keep content relevant<br /> Include personalization<br />Brand your subject lines<br /> Make it easy for them to recognize you<br />Your email content<br />
  15. 15. !<br />Your email content<br /><ul><li> Include a clear call to action</li></ul>- Place links in different locations to encourage click thrus<br />- Poll subscribers for communication preferences and feedback<br />- Don’t ignore your inactive members<br />
  16. 16. !<br />Your email content<br />What to avoid:<br />Common spam words, excessivecapitalization and <br />punctuation<br /> Written out URLS<br /> Wrong<br /> Visit for more information. <br /> Right<br /> Visit the Informz Website for more information.<br />
  17. 17. !<br />Your email content<br /> Avoid too many images<br /> - Many email programs disable images by default<br /> Avoid lengthy emails<br /> - No more than 4-5 mouse scrolls<br />
  18. 18. !<br />Your email content<br />Engagement is the key to successful email marketing<br />and will be a factor in deliverability in 2010.<br />
  19. 19. !<br />Tips and Tricks<br />All email clients render HTML code differently<br /> Outlook 07 can’t render image resizing<br /> Outlook 07, Lotus Notes, and Gmail cannot render <br /> background images<br /> Hotmail and Yahoo center text by default<br />Tips and Tricks<br />
  20. 20. !<br />Tips and Tricks<br />The most important tip: Test, test, test!<br /> The Informz Virtual Inbox allows you to test your<br /> email from your Informz account.<br />
  21. 21. !<br />Your email is sent, now what?<br />The Informz mailing activity report<br />Analyze open, clicks, and forward metrics<br /> Monitor bounce issues<br /> - be sure to remove repeated bouncers<br /> Look at unsubscribers and their reasons<br />Your email is sent, now what?<br />
  22. 22. !<br />Thank You!<br />Thank You for Joining Us!<br />Visit us online at<br />Questions?Email:<br />